Meliorar 

-Spearhead design thinking workshops, fostering interdisciplinary collaboration to develop innovative user-centered solutions
- Champion a comprehensive suite of UX research methodologies, from usability testing to intricate information architecture.
- Translate research insights into strategic decisions, creating engaging personas and journey maps that inform design direction.
- Establish the structure and flow of possible design solutions through Wireframing (Low to high fidelity) based on the outcome of the iteration workshops.
- Implement rigorous quality assurance protocols, including usability and A/B testing, to ensure product excellence.
- Guide the ideation and iteration process, utilizing wireframing techniques to refine user interfaces towards optimal usability and aesthetic.

User Experience Design Specialist

- Develop and implement operational policies and a strategic plan.
- Cultivate a culture of excellence that merges creativity with data-driven decision-making, setting new standards in user experience.
- Architect and execute the company's strategic vision, establishing Meliorar as a leader in UX design and brand positioning.
- Oversee the agency's growth, nurturing a talented team dedicated to advancing the digital landscape through bespoke design solutions.

Founder

Floxies Community

Ambassador

Design Buddies

UX mentor

Open2be - Solutions Blockchain

- Ensured that web3 software applications meet usability and user needs requirements by conducting heuristic evaluations, cognitive walkthroughs, and task analysis.
- Successfully improved the usability of applications by redesigning UI/UX which increased web traffic and the conversion rate.
- Document design standards that drive future interface improvements and highlight UX troubleshooting (eg: responsiveness)
- Designing user flows and Customer journey map
- Collaborate with the development team to develop data architecture and define the right solutions
- Create testing scenarios and help the Q/A team to run effective results which resulted in an increase in customer satisfaction.

Usability Analyst

Terrific Studio - CRO Agency

Senior User Experience Designer

Hult Prize Foundation

- Identifying insights, challenges, and opportunities.
- Developing brand positioning and strategy through digital channels touchpoints.
- Created a social media strategy that increased followers by 23% in 4 months.
- Developed an omnichannel strategy that increased web traffic and conversion rates by 15%.
- Briefing and collaborating with creative teams.
- Led ideation and brainstorming sessions.

Brand Strategist

Self-employed

- Propose and sketch out a range of visual concepts both on paper and Miro.
- Create user personas, user journeys, and site maps
- Translate concepts into wireframes, prototypes, and user flows using specialist tools.
- Design social media campaigns
- Create end-to-end marketing materials for omnichannel campaign
- work collaboratively with other designers, product design and development teams, business analysts, engineers, and project managers

Designer

Optans

- Gathering and evaluating user requirements, in collaboration with product managers and engineers.
- Designing graphic user interface elements, like menus, tabs, and widgets.
- Develop UI mockups and prototypes that clearly illustrate how applications function and look.

UI/UX designer

I help product owners meet their users expectation | UX & Design System Strategist: Elevating User Experiences

About Me:

I am a passionate serial entrepreneur at the forefront of UX design and new technology. With a keen eye for innovative digital product design, I lead my companies in transforming user experiences, bridging the gap between technical possibility and practical application. My mission is to shape the future of digital interfaces through intuitive design, cutting-edge technology, and relentless innovation.

My Journey:

With 6years of experience in the design industry, I've had the privilege of delivering game-changing solutions. These experiences have solidified my commitment to user-centric design.

Agency Excellence:

Our team is united by a singular mission - to redefine user experiences with data-driven and aesthetically pleasing design. Our commitment to excellence and creativity is matched by a dedication to client satisfaction and pushing the boundaries of digital landscapes.
 At Meliorar, we combine innovative UI/UX design processes with strategic brand positioning to transform digital experiences. We don't just design; we drive brand success and shape a brighter digital future through our relentless pursuit of unparalleled results.

Let's Connect:

I invite you to connect with me and explore how Meliorar can be your trusted partner to meet your user's expectations. Collaboratively, we harness the potential of data-driven insights to redefine user experiences, pushing the boundaries of design and achieving extraordinary growth.

Meeting Availability:

You can book a discovery session via this link: https://calendly.com/meliorar/discovery-session.

 I look forward to connecting with you and discussing how we can work together to achieve your goals.

Forget textbooks and YouTube! The most powerful UX knowledge might be hiding right under your nose. 
Every insightful article or video you consume is built on real-world experiences - the triumphs and failures that shaped someone's understanding of UX.

 These lessons are crucial, but what about the goldmine waiting to be unearthed in your everyday work?

Every user interaction, 
Every feedback loop 
is packed with valuable insights that can inform your UX strategies.  Here's the trick:  
Actively seek out these learnings!

Become an observer: 
Pay close attention to how users interact with existing products (both good and bad!). 
What works? 
What causes frustration?

Embrace user research: 
Whether it's simple surveys or in-depth interviews,
 understanding user needs directly is a goldmine of knowledge.

Don't be afraid to experiment: 
Try low-fidelity prototypes and gather user feedback early and often. Iterative design is key!


Are you actively seeking these everyday learnings to make your strategies even stronger?

  Let's create a conversation about this hidden wellspring of UX knowledge! #UXStrategy #ContinuousLearning #UserInsights

Wiem. Jdidi.

I help Founders & CXOs meet their user's expectations | UX & Design System Strategist: Crafting Exceptional User Experiences

Imagine pouring your heart and soul into building a fantastic SaaS platform, only to see tumbleweeds rolling through your user base.
  Low engagement? 
Abysmal completion rates?  
You're not alone. 

Many new SaaS platforms struggle to keep users hooked.

But here's the good news: 
stellar user experience can be your secret weapon! 

Meliorar , we craft UX magic that transforms user engagement from tumbleweeds to a thriving online community.

Does this sound familiar?


❌ Low onboarding completion rates:
New users frustrated and abandoning ship!

❌ Burned out customer support team: Dealing with endless "how-to" questions

❌ Low adoption rate :
Features collecting dust, gathering no love

❌ Low user retention:
Customers churning faster than a washing machine


We invite you today for a free consultation to learn how to unlock the power of your solution through a winning UX/UI design strategy!

Here's what we'll discuss:

✨ Identifying user pain points that are killing engagement.
✨ Crafting a user experience that's smooth, intuitive, and delightful. 🪄
✨ Boosting completion rates and user adoption.
✨ Keeping your customers happy and coming back for more.

Ready to transform your SaaS platform into a thriving hub of engaged users? 

Let's chat!

#SAAS #ux #design




Fueling Revenue Growth with Strategic UI/UX for Startups & SaaS: Optimize Acquisition, Engagement, & Retention

Remember that time you were stuck on a complex UX project? 

_The self-doubt that comes with needing to nail a solution that works for everyone..
_The pressure to stay ahead of the curve..
_The endless brainstorming for that spark of true innovation..

I've been there,
 and that's what sparked my passion for becoming a UX consultant.  

Now, I help teams work through those very same challenges. 

I provide:
- Strategic guidance to break through those creative blocks
- Deep user insights to make sure your solutions hit the mark
- Design innovation for experiences that leave a lasting impact


My goal isn't just to solve problems; it's to empower teams to consistently deliver exceptional user experiences.

#uxdesign #userresearch #userexperience #designthinking #uxconsultant

Unlock Growth with Design Systems for Your E-commerce Business!  
Design systems are your e-commerce secret weapon! Imagine effortlessly maintaining brand consistency while streamlining design and development. Discover how they can drive growth:
✅ Improved Design Consistency
✅ Reduced Development Time
✅ Faster A/B Testing
✅ Enhanced Scalability

Ready to elevate your e-commerce game?
 
 We invite you to schedule a free strategy call with our experts at Meliorar to discuss how a design system can benefit your specific needs. 

Spots are limited, so don't miss out!✨✨


#EcommerceDesign #DesignSystems

Tired of Boring Apps? Unleash the "Wow" with Transformative UX Design! ✨

Imagine this: 
You open an app, excited to use it, but within minutes, 
frustration sets in. 

The interface is clunky,
 features are hidden, 
and it feels…meh. 

We've all been there.
 But what if your app could be different?
 What if it could be a "wow" experience every time?

As a UX designer, I've seen the power of transformative design to not just delight users,
 but also boost engagement, increase conversions, and build brand loyalty.

 It's the difference between an app users forget and one they can't wait to tell their friends about.

Here's how to unlock the "wow" factor:

Embrace Creativity: Go beyond the expected. 
Use micro-interactions, playful animations, or unexpected layouts to surprise and delight users. 
Think: satisfying swipes, delightful error messages, or a hidden easter egg.

Dive Deep into User Insights:
 Conduct user research to understand their mental models and pain points. Craft user journeys to map out ideal interactions. 
What are their frustrations?
 What hidden needs can your app fulfill?

Iterate and Improve: 
A/B test different design solutions and gathers user feedback to continuously refine your app.
 Don't settle for "good enough" – strive for greatness with each iteration.

Embrace Emerging Trends: 
Integrate voice interfaces, augmented reality features, 
or other cutting-edge elements to create a truly unique experience.
 Stay ahead of the curve and keep your app feeling fresh.

Collaboration is Key: 
Design is a team sport. 
Collaborate closely with developers, marketers, and stakeholders to align on a shared vision and bring it to life.

Want to learn how to transform your app from a forgettable 2-star experience into a 5-star, "wow"-worthy sensation?

Let's chat!

#UXDesign #AppDesign #UserExperience #TransformativeDesign 

What are some best practices for UX design?

How can A/B testing improve my app's design?

How can I integrate voice interfaces into my app?

Confession: I don't believe in the "perfect client brief".
 Sure, they can be helpful, but there's ONE question that always cuts through the noise: 

"How will you determine if this new design or feature is a success?"

Let me tell you, 
this seemingly simple question can be a game-changer!

Here's why it's pure gold for a UX strategist 👇

1- Busts Assumptions: 
Uncovers what the client thinks they want vs. what their business actually needs.

2- Align the Team:
 If they can't agree on how to measure success, the design is doomed from the start. This gets everyone on the same page.

3- Focuses My Work: 
Knowing their KPIs (conversions, engagement, etc.) gives me a laser focus at every step of the design process.

Enough about me! 
What's the ONE question YOU wish more designers would ask upfront?
 Let's swap stories in the comments!

#UXstrategy #UXdesign #clientwork #designprocess #businesssuccess

Ever encountered a design puzzle that seemed unsolvable?
 I recently faced one: redesigning the user interface for a platform with complex customization needs.

The challenge?
 Balancing user-friendly navigation with the necessity of accommodating various business workflows and data management requirements. 
Off-the-shelf solutions were inadequate, leaving me with the daunting task of creating a seamless user experience in an intricate system.

With determination and creativity, I dove into the project. 
Instead of relying solely on conventional UX principles, I drew inspiration from diverse sources, including industrial process designs and spatial organization concepts.

The result? 
A revolutionary solution that redefined the software experience. 
By integrating customizable dashboards with intuitive data visualization and task management features, I crafted a platform that not only met but exceeded user expectations.

This experience taught me a valuable lesson: 
sometimes, the most complex problems lead to the most innovative solutions. 
And while the journey may be arduous, the destination is always worth the effort.
#DesignChallenges #CreativeProblemSolving #InnovativeSolutions

How did the platform exceed user expectations?

How did unconventional sources inspire the solution?

What were the challenges faced while redesigning the user interface?

That feeling when a new UI/UX project starts?
 It's like an adrenaline shot straight to the brain! 
💥 One minute you're dealing with the day-to-day, the next you're overflowing with ideas.

The brainstorming stage is my favorite part – that's where the magic starts to happen! 

I thrive on the possibilities of a blank canvas. Sketching, researching, exploring... that sense of boundless potential is addictive!
But I'm always eager to learn from others. 

What's the ONE thing you love most about starting a fresh UI/UX project?
 Is it the creative challenge, solving user problems, or something else?

Let's swap stories and insights! 
Comment below and let's get the conversation flowing.

 #designprocess #creativity #brainstorming #designthinking

Stop guessing what your users want! 🤯

 Do you Want a quick (and cheap!) way to uncover those hidden pain points in your software?



Here's your action item for today: Conduct a "Micro Usability Test".



What's that? 👇



1- Grab 3-5 Users: People who fit your target customer profile. Friends, family, or even online volunteers work at this stage.

2- Choose ONE Task A critical action they need to complete in your software (e.g., checkout, onboarding, finding a key feature).

3- Observe and Ask! Watch them attempt the task.

 Ask them to think aloud, and pinpoint where they struggle or get confused.



Want proof?

 A recent micro usability test with a client helped us uncover a hidden signup flow issue that was costing them thousands in lost revenue each month. 



By fixing this one bottleneck, they saw immediate results.



This simple technique doesn't just improve the user experience – it directly impacts the bottom line.



Have you tried micro usability testing? 

I'd love to hear about the insights you've uncovered!



#UIUX #UIUXtips #userexperience #startups #SaaS #usertesting


"Bad design is smoke, while good design is a mirror.” - Juan-Carlos Fernandez.

These words encapsulate the essence of design beautifully. 
They remind us that in every project, the difference between mediocrity and greatness lies in the quality of design. 

Let's strive to create experiences that reflect excellence, guiding users seamlessly towards their goals.
 
#DesignExcellence #UserExperience



The digital battleground of 2024?
 It's not going to be the flashiest.
  It'll be won by the most empathetic. 🔥

I'm passionate about UX because it's the key to unlocking what users truly need from our innovations. Not just what looks good.

We can achieve that through:
- Builds trust - People buy from brands who 'get them'
- Drives real-world results – Solving problems = happy users = success
- Is just plain smart – It's designed with purpose


Think about Duolingo. 
 Language learning can be a daunting task, but they nailed the user experience:
  - Gamification: Rewards and progress-tracking make practice addictive.
  - Bite-sized lessons: Overwhelm is the enemy, Duolingo makes it manageable.
  - Positive reinforcement: Their friendly tone makes learning feel encouraging.

Their success proves UX is about understanding user psychology – making even complex tasks feel achievable and fun.

I want to hear from YOU: 
How is user-centric design shaping the way you innovate?


#UXdesign #usercentric #innovation #digitalproducts #empathy

Congratulations!

 Your user's feedback may not be glowing, but it's an opportunity for growth. 

Here's how to make a stellar comeback:

1- Embrace Innovation: 
Forget the old playbook! Seek fresh inspiration and craft bespoke solutions tailored to your users' needs. Flexibility is key, so stay open to feedback and adapt accordingly.

2- Elevate User Experience:
Load up on loading indicators and optimize content for smoother navigation. 
Say goodbye to bland white screens—users deserve better!

3- Streamline Processes:
 Simplify forms by prioritizing key information. 
 Keep it sleek, keep it simple!

4- Stay Connected: 
Engage users with strategic notifications. 
Keep them in the loop without overwhelming their inbox.

Ready to transform dissatisfaction into delight? 
Let's make it happen! 💪

#UserExperience #Innovation #Adaptability 

One Small Habit That Can Supercharge Your UX Design Career:

⏰ 30 minutes of scrolling through LinkedIn every day:
= 3+ hours a week
= 6.5+ days per year
= 0 visibility for you.

🕒 But, 10 minutes spent daily analyzing one UX trend:
= ~1 hour a week
= 2 days per year
= Daily progress in your UX design career


Daily UX Trend Analysis:

Spend just 10 minutes each day analyzing one UX trend. 
Whether it's studying a new design methodology, exploring a cutting-edge tool, or reading a case study, dedicating this short amount of time every day will keep you informed, inspired, and ahead of the curve.

   Why it works:

1️⃣ Continuous Learning: 
Keeping up with the latest trends and best practices is essential in the ever-evolving field of UX design.

2️⃣ Inspiration: 
Exposure to new ideas and approaches can spark creativity and help you approach your projects from fresh perspectives.

3️⃣ Professional Growth:
By investing just 10 minutes a day in your learning, you'll steadily build a wealth of knowledge that will set you apart in your career.

Ready to take your UX design career to the next level?
Start this simple habit today and watch your progress soar!

📅 Wait for UX Design Career Tips Every Saturday: 
Starting this Saturday, I'll be sharing valuable UX design career tips and insights. 
Stay tuned for weekly updates to supercharge your career!

#uxdesign #careerGrowth #Creativity

With the way SaaS products are evolving, sometimes it feels like the future is arriving at warp speed! 

Here's my take on a few trends every SaaS founder should understand:

1️⃣ The User Experience Arms Race: 
Today, customers expect seamless, intuitive interfaces across all devices. Generic UI/UX is no longer good enough.

2️⃣ Subscription Fatigue is Real: 
Offering features alone isn't sufficient. 
SaaS companies must consistently demonstrate value to retain customers.

3️⃣ AI is Going Mainstream: 
From chatbots to content generation, AI is reshaping how users interact with software. 

4️⃣ Data Privacy and Security: 
With growing concerns about data privacy, users are more cautious than ever. Ensuring robust data security measures is essential for gaining and maintaining user trust.

Understanding these trends is crucial, but I'm curious—
what other trends are top of mind for you?

 Let's start a conversation and share insights to help each other stay ahead in this fast-paced industry!

#SaaS #UserExperience #UIUXdesign #ArtificialIntelligence #SubscriptionEconomy #FutureofWork

UX Design is evolving at lightning speed. 💡

Thanks to technology, 
everyone's got a shot.

But how do you shine? 
✨Write.

📝Pen down your design philosophy. 
🤝Share stories of problems solved.  
🌟Highlight your collaborative wins. 

Think. Solve. Collaborate.

It's time to share more than just designs. Ready to stand out in the ever-changing UX landscape? 

💼 Let's write our way to success!

#UXDesign #ProblemSolving #Collaboration 

What are some ways to showcase collaborative wins in UX Design?

Ever feel like you're building a fantastic feature, but unsure if it aligns with the overall product vision? 
We've all been there!

Misaligned efforts can lead to wasted resources, frustrated users, and missed opportunities. 

But the good news is, with a focus on the bigger picture, we can achieve amazing things.

As UX researchers, designers, and engineers, we play a crucial role. But to truly make an impact, we need to bridge the gap between individual tasks and the broader product and business goals.

Here's how to set the stage for success:

Understand the Vision: 
Don't work in a silo!
 Dive deep into the product roadmap and company mission statement. Knowing the "why" behind what we do helps us create solutions that truly resonate with users and contribute to the bigger picture.

Embrace Collaboration: 
Break down those walls! 
Working closely with cross-functional teams (marketing, sales, etc.) fosters diverse perspectives and fuels innovation. 
Brainstorming sessions using whiteboards or online tools can be a great way to get started.

Stay Agile:
 The product landscape is constantly evolving.
 Be adaptable, embrace change, and iterate quickly based on user feedback. This ensures we're always delivering the best possible experience.

Keep the User at the Center: 
They're the reason we're here! 
Continuously gather user feedback through surveys, user testing, and interviews. 
Let their needs guide our decisions and ensure our solutions address real problems.

Celebrate Wins: Big or small, acknowledge achievements along the way. Reaching milestones motivates us and keeps us moving forward toward our ultimate goals.

Let's set our sights high, stay motivated, and make waves in the product and business world. 
Together, we've got this!

#productmanagement #uxdesign #businessgoals #collaboration #usercentereddesign

What are your best practices for staying aligned with the bigger picture? Share your thoughts in the comments!

How important is user feedback in product development?

What is the importance of a product roadmap in product development?

How can user testing improve product development?

Creativity is seeing what others see and thinking what no one else ever thought.

In the world of product and business, it's easy to lose sight of the bigger picture. But here's the thing: 

with focus and motivation, we can achieve anything. 💪

We play a crucial role in shaping the user experience. 

But to truly make an impact, we need to align our efforts with the broader goals of the product and business.

Here's how:

1- Understand the Vision: 
Dive deep into the product vision and business objectives. When we know where we're headed, we can chart the most effective course.

2- Embrace Collaboration: 
Break down silos and work closely with cross-functional teams. By collaborating seamlessly, we can bring diverse perspectives to the table and drive innovation.

3- Stay Agile:
 Adaptability is key in the fast-paced world of product development. Stay nimble, embrace change, and iterate quickly to stay ahead of the curve.

4- Keep the User at the Center: 
Never lose sight of who we're designing for. Continuously gather user feedback, test hypotheses, and iterate based on real insights.

5- Celebrate Wins: 
Acknowledge achievements, big and small, along the way. Each milestone reached brings us closer to our ultimate goals.

Let's set our sights high, stay motivated, and make waves in the world of product and business. 
Together, we've got this! 


What's the ONE element you should always prioritize in your UX strategy?

For me, it's user-centricity. Everything else flows from truly understanding your users' needs, goals, and how they think.

How do you ensure you're putting the user first? 
Share your tips below! 👇

#UXdesign #usercentereddesign #userexperience #designthinking

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