Scott K. Wilder 's Linkedin Analytics

𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐒𝐜𝐚𝐥𝐚𝐛𝐥𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐮𝐜𝐜𝐞𝐬𝐬, 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐀𝐈-𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐒𝐞𝐥𝐟-𝐒𝐞𝐫𝐯𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 I specialize in building and scaling digital engagement, customer success, customer marketing, and self-service programs that drive growth across the customer lifecycle. As the Head of Digital Scale & Self-Serve at LastPass, I develop strategies to accelerate engagement, increase retention, and drive product adoption. I've also developed and launched AI-powered solutions to enable personalized, data-driven experiences. With over 20 years of experience, I’ve led innovative programs for HubSpot, Adobe, Intuit, and Clari. As a leader, I’m passionate about fostering collaborative, high-performing teams driven by continuous learning and empathy. 𝐊𝐞𝐲 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬 & 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: ==>Lifecycle Marketing: Developed pre- and post-sale strategies that increased user acquisition by 60% and optimized customer journey mapping. ==>Community & Customer Advocacy: Launched programs improving engagement and retention by 40%, fostering stronger customer connections. ==>Scalable AI & Self-Serve: Drove a 30%+ rise in ARR and ACV through self-serve platforms and AI-powered solutions. ==>Cost-Effective Innovation: Reduced communication spend by 25% while enhancing customer engagement and ROI. 𝐂𝐚𝐫𝐞𝐞𝐫 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: ==>Clari: Built and led cross-functional digital programs, boosting onboarding by 20% and engagement by 100% in 18 months through customer driven strategies and unifying customer experiences. ==>Adobe: Part of initial growth marketing team for Lightroom, optimizing digital channels to enhance product activation and customer retention. ==>Udacity: Led B2C marketing, achieving a 5X conversion increase and doubling revenue while cutting marketing costs by 15-20% with a data-driven content strategy. ==>Intuit & Marketo: Embraced a customer-centric approach by integrating customer voices into all programs, developing coaching initiatives, and building active communities that deepened customer trust and product engagement. I thrive in environments that value innovation, customer insight, and cross-functional collaboration. My passion is creating scalable customer experiences that enable companies to grow efficiently and adapt seamlessly. Outside of work, I coach Little League baseball. 𝐋𝐞𝐭’𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐢𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐬𝐜𝐚𝐥𝐞 𝐲𝐨𝐮𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐰𝐢𝐭𝐡 𝐚 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐟𝐢𝐫𝐬𝐭 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡!