William Lin's Linkedin Analytics

👋 Say goodbye to the digital dusty tumbleweeds. Say hello to a steady stream of business leads. 👋 🧬 If you are a biotech marketing director or VP, and you're fed up with frantically or sporadically publishing yawn-inducing content while facing the mounting pressure to outdo your competition despite being outspent... ...I can help you. 😀 I'm Will, an engineer by training, a biotech researcher by experience, and now a no-nonsense B2B biotech content writer and consultant by profession. Let’s face it: writing readable, grammatically correct sentences is easy especially with AI tools, but creating well-researched content that speaks to the unique needs and interests of the target audience is hard. And it only gets harder when you work in a jargon-filled industry (e.g., biotech). When you don't understand your customer persona well, cramming in a bunch of buzzwords while praying they will somehow understand you is like playing Russian roulette. And when you have good content, how do you promote it? Company blog? Social media? Paid ads? How do you measure? When do you stop and try something else? How do you consistently publish your marketing without burning out? 4 things I can help you with: 👉 Brainstorm evergreen topics so that you won’t reinvent the wheel all the time. 👉 Produce content free of technical jargon or corporate BS that makes you go, "Meh, I'm not impressed 🙄." 👉 Audit your content marketing engine and get it sorted so that it works for your business even without a deep fat pocket. 👉 Create a 90-day content calendar by repurposing the white paper or e-book into other forms, such as blog posts, so that your message is consistent instead of rambling or causing confusion. 2 ways to make sure you enjoy a great working relationship with me: ✔ Understand that content marketing is a consistent investment that generates ROI. It's not something you do just because, nor is it instant voodoo magic. ✔ Do your work. Whether it's helping me fill out a brief, showing up for a scheduled meeting, or implementing what we agree upon during the meeting. Nothing worthwhile comes easy 😉. DM me, and I will send you a quick online questionnaire to start.