Will Grounds's Linkedin Analytics

I lead user research and experimentation at dotcentric, an award winning digital agency helping organisations deliver digital products and services that exceed customer expectations and deliver successful business outcomes. I'm passionate about helping organisations and product teams see the business value of proactive UX strategy. This involves: 1. Having a quantitative and qualitative understanding of the current experience. 2. Providing cross functional teams with a deeper understanding of their users and the evidence to clearly define the problems to solve. 3. Solutions and roadmaps now become easy to plan and prioritise, because issues and opportunities are clear. If you would like to learn more about how a proactive UX strategy can increase customer acquisition, decrease support costs and drive customer loyalty, please don't hesitate to connect.