Will Hawkins

Superduper

VP of Products

Head of Product

Circl. Gaming

Built my first tech startup: Circl - The Football Lottery Platform (2020 - 2023) - Acquired by The Dutch National Lottery in 2024.

Key Achievements: 

- Successfully raised £1.3M in venture funding (Pre-Seed, Seed, Series A) and scaled the business to achieve £50K MRR. - Conceptualised, built and launched fully licensed native and web-based platforms, offering users a unique and gamified sports betting experience with a 75% lower CPA than industry averages. 
- Developed and implemented GTM strategies, OKRs, and user retention frameworks, resulting in 87% customer retention MoM.
- Won EGR awards: ‘Football Betting Operator’ and ‘In-Play Betting Operator’ (2022-2023). 
- Shortlisted for multiple innovation and tech awards, including Prolific North’s ‘Tech Startup of the Year’

Co-Founder | CEO (Acquired by The Dutch National Lottery) 

WPT Global

World Poker Tour (WPT) is a globally recognised poker series that brings together top players from around the world to compete in high-stakes tournaments. Known for its thrilling gameplay, strategic depth, and world-class production, WPT has become a leader in the poker industry, delivering both exciting live events and groundbreaking digital experiences.

Key Achievements: 

- Launched new regional products, including WPTG Philippines, Korea, Mexico, and Brazil, achieving significant user acquisition milestones (e.g., 200,000+ sign-ups in Korea).
 - Managed 4 cross-functional teams (2 development, 1 design, 1 marketing) to deliver products resulting in a TAM of $775M across four regions. - Spearheaded marketing campaigns, customer funnel configurations, and onboarding processes, driving substantial business growth.
- Delivered MVP platforms within tight timelines, enhancing user acquisition and engagement metrics. 
- Expanded the brand’s reach across emerging markets, strategically positioning the company for long-term growth.

Magnetic

Magnetic is a dynamic creative agency that specializes in building bold, purpose-driven brands through innovative strategy, design, and digital experiences. With a focus on creating impactful, memorable connections, Magnetic helps businesses stand out in a crowded marketplace by combining creativity with data-driven insights.

Key Achievements:

- Led 6 multidisciplinary teams to deliver projects for clients such as Google, BBC, AutoTrader, and Starling Bank.
- Contributed £250K in additional monthly revenue through strategic project execution and client collaboration.
- Secured exclusive ‘Creative Partner’ status for BBC Education, BBC Sport, and BBC News.
- Delivered 8 high-impact projects, including 4 for the BBC, enhancing client relationships and agency reputation.

Product Consultant

AccessPay

AccessPay is a leading provider of cloud-based payment solutions, specializing in streamlining corporate payments and automating financial workflows. By integrating with existing enterprise systems, AccessPay enhances efficiency, reduces risk, and ensures compliance for businesses worldwide. Trusted by over 1,000 organizations, the platform processes billions of pounds annually, delivering secure and scalable payment services.

Key Achievements:

- Launched BankSense, a cash management platform which added an estimated £750 ARR to the business.
- Established the BankSense Lab, a customer-feedback loop to align product development with user needs.
- Delivered high-value features such as Masking, Sweeping, and Open Banking integrations.
- Reduced CAC by 32% through user testing and website optimisation.
- Played a pivotal role in expanding the platform’s market share.

Senior Product Manager

Push Doctor

Push Doctor is a UK-based telemedicine platform offering accessible, on-demand virtual consultations with healthcare professionals. Through its innovative service, Push Doctor enables patients to receive medical advice, prescriptions, and referrals via video call, 24/7. Trusted by over 3 million patients, the platform partners with leading organizations to deliver high-quality healthcare services at scale.

Key achievements:

- Launched ‘Push Doctor Life,’ a platform focused on preventative healthcare, contributing to 30% of company revenues.
- Delivered features like Health Hub and Talk to an Expert, increasing GP consultations by 25%.
- Drove customer growth to 12,000 MAUs.
- Supported the company from Pre-Seed through Series A funding, building a scalable product portfolio.

Product Manager

NutriHawk

Built my own nutrition consultancy in partnership with Nuffield Health, of which I ended up selling the customer data back to Nuffield Health to help pay off some of my university study debts.

Founder (Acquired by Nuffield Health) 

Manchester City Football Club

Co-developed the MCFC Coaching App, improving player nutrition tracking with an 80% weekly log rate.

Presented the app’s success at the ISENC Conference, showcasing its impact on athlete performance and team operations.

Integrated the app into operations for 400+ players, streamlining coaching and nutrition practices.

Nutrition will always continue to be a passion and interest of mine, but real-world experience led me down the path of bigger and better things within the tech/product space.

Nutritionist/Junior PM

Experienced product leader and exited founder with over 10 years of proven success in building and launching revenue-generating products across B2C and B2B domains.
 
Extensive experience in Pre-Seed to Series D VC-backed startups, with a successful track record in Web3, Crypto, iGaming, FinTech, HealthTech, and Media markets. 

Adept at scaling businesses, leading cross-functional teams, and delivering impactful results through strategic vision and execution.

Currently VP of Product at Superduper, building a shed load of brilliant products within the Web3/Crypto space.

Taplio

Will Hawkins's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Will Hawkins's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Will Hawkins's Linkedin Analytics