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Will Henley

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Will Henley Digital Helps business-to-business video companies get consistent, high-value, repeat, brand and business clients on demand, and gain control over their profit & pricing. Most video companies have very little control over the pace or direction of their growth. The problem is they are usually between 70-100% dependent on word of mouth referrals. And, while a solid flow of referrals is essential for a company to grow, they create a ton of issues as well. Most importantly, they are something they have no control over… 📉 there’s no lever they can pull to get more projects when things are too quiet… 📉 or a way to dial things down when they get too hectic. 📉there’s no telling when a project is coming. 📉 What size scope or budget the project is going to be. In short, they’re totally unpredictable and a major factor in the peaks and valleys/feast and famine that most production companies experience at one time or another. …making it very difficult for those in charge at video companies to: 🚫 Plan ahead and forecast growth. 🚫 Invest in new tools and equipment. 🚫 Invest comfortably long-term in offices and studios 🚫 Build and maintain a team of employees so they can focus their efforts on the creative work. ∼ ∼ ∼ This is compounded by the fact that any success in getting projects beyond referrals that they may have had, simply doesn't bring in big enough projects consistently enough. And before we even talk about working agencies and the headaches they create in terms of pricing, communication, and control over outcomes. ∼ ∼ ∼ Luckily there are ways to give video companies back the control they desperately need. With the right systems in place for getting in front of new brands and businesses and CONSISTENTLY selling what they do, at the prices they dictate, video companies can: 🎥 Get 1-3 new projects with companies they actually want to work with every 4-6 weeks. 🎥 Pick and choose who they work with and who they don’t. 🎥 Turn one-off/infrequent clients into repeat/retainer clients. 🎥 Stop asking client budgets and set the price points for projects: in a way that gives them the margins they need to be able to move the company forward and have money left over for themselves. ∼ ∼ ∼ Don’t take my word for it (cos I’m biased). Check out what other people say about working with us in my testimonials below. ↓↓↓ https://www.willhenleydigital.com/ffca-case-studies And when you're ready to make the move: Get in touch ✉️ [email protected] www.willhenleydigital.com

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