WILL LAI 👀's Linkedin Analytics

Ultimately, I help add people's attention. I understand which business metrics to measure. Then apply the right resources to capture attention. Win enough, and revenue follows. As a marketing consultant, it's finding the most efficient way to plant ideas. To start journeys. To change perceptions. Usually, this means digital channels. Increasingly, it's via AI tools. However, my broad experience means it's one of many "marketing crayons" in my arsenal. So... what do you need more eyeballs on? WHY WILL? (60 sec video) https://www.youtube.com/watch?v=YdS3sUjnMrE MISSION ● Apply my MBA / marketing / digital skills to step-change business outcomes. ● Create marketing that inspires customers’ love, and competitors’ envy. ● To lead those around me, to strive for better results. SKILLS ● 25+ years marketing experience at strategic / operational levels. ● Manage direct reports / external stakeholders. ● Communications background - writing content for web, socials, eDM, ATL media. ● Digital marketing skills - plan, content manage, optimise. ● Product management expertise - revenue responsibility for multi-brand portfolios. ● Extensive NPD exposure - researching concepts, product development, launch. SOFTWARE USED Microsoft Office, Google Suite, Hubspot, LinkedIn Campaign Mgr, Midjourney AI, Kling AI, ElevenLabs AI, HeyGen AI, CapCut, X, Discord, Metamask, Google Ads/Analytics... and Word. OUTSIDE WORK? I love a long-distance run in the rain. I'm forever curious of the possibilities new technologies bring - whether AI, blockchain or mixed realities. I enjoy sci-fi movies showing what’s possible tomorrow. And gadgets, showing what’s possible today.