WILL LAI's Linkedin Analytics

Ultimately, I help add people's attention. As a strategic digital marketer with 20+ years’ experience, I capture mindshare via effective brand and campaign management. I identify key business metrics. Then deploy resources to drive measurable results. My expertise spans content creation, lead generation, and multiple digital channels. Other "marketing crayons" include cutting-edge AI tools. I apply a data-driven approach to social media and SEO/SEM - to deliver engagement and ROI. So… what do you need more eyeballs on? WHY WILL? (60 sec video) https://www.youtube.com/watch?v=YdS3sUjnMrE MISSION ● Apply my MBA / digital marketing / data analysis skills to transform business outcomes. ● Create campaigns that customers love, and competitors envy. ● Lead teams to better results, via insights and innovation. SKILLS ● 20+ years of digital marketing experience at strategic / operational levels. ● Stakeholder management - lead direct reports across complex structures. ● Content creation - written extensively for socials, email, paid media, web. ● Campaign management - plan, content manage, optimise integrated campaigns. ● Brand management - revenue responsibility for multi-brand portfolios. ● Lead generation - experienced in acquiring and nurturing. ● Data analysis / insights - leverages metrics to inform decisions. ● Event management - orchestrated numerous trade shows, seminars, webinars. SOFTWARE USED Microsoft Office, Google Suite, Hubspot, LinkedIn Campaign Mgr, X, Google Ads/Analytics, Dynamics 365, Midjourney AI, Kling AI, ElevenLabs AI, HeyGen AI, CapCut, Discord, Metamask... and Word. OUTSIDE WORK? I love a long-distance run in the rain. I'm forever curious about the possibilities new technologies bring - whether AI, blockchain, or mixed realities. I enjoy sci-fi movies showing what’s possible tomorrow. And gadgets, showing what’s possible today.