William Pickard's Linkedin Analytics

Will is a Personalization & Data Science Leader at Deloitte, specializing in transforming marketing functions for Fortune 500 and FTSE100 Retail and Consumer brands to deliver personalized customer experiences at scale. His end-to-end personalization experience and expertise helps brands to realize tangible benefits by harnessing Data, AI and Technology to drive customer acquisition, marketing efficiencies and customer loyalty. He brings a winning approach to define a holistic and pragmatic personalization strategy followed by leading programs to deliver transformative technology and operating model change. At Deloitte, Will is a global thought leader in personalization, next best action and data driven marketing whilst shaping go-to-market and propriety assets / accelerators for the firm. Expertise include; Marketing & CX Strategy; developing marketing and customer experience strategies around data driven marketing for CRM, Loyalty and Digital Marketing Customer Analytics; functional experience in using Customer Analytics within online and marketing functions including using propensity modelling, customer segmentation, uplift modelling and customer lifetime value. Marketing & Advertising Tech; leading the design and implementation of marketing and advertising technology including Customer Data Platforms (hybrid, vendor led, custom). Personalization & Next Best Action; developing the marketing strategy and building next best action/ personalization engines in grocery, fashion and marketplace retailers. Retail Media & Data monetization; developing monetization strategies and solutions for cross-category retailers Insight Driven Organization; designing and building the customer data and analytics platform capabilities and operating model for organizations.