William Pointing

Evelyn Partners

Bestinvest is a leading online investment platform and coaching service and has been championing investors who manage their own money since 1986. Find out more at https://www.bestinvest.co.uk.

In this role, I manage fruitful partnerships with key third party funds (from Fidelity to HSBC), custodian SEI & technology IPO platform PrimaryBid for retail investment platform Bestinvest. Conducted value-add marketing campaigns while collaborating with compliance, legal, and business partners to hit record breaking numbers for Bestinvest. My key achievements for this role were:

●	Driving growth in new accounts and Assets Under Administration (AuA) from link outreach to third party funds, driving internal referrals from Investment planners & leading partnership activations (Content to adding new funds)
●	Launched a highly successful refer a friend channel & IPO primary market partnership aimed at current investors. 
●	Improving the Venture Capital Trusts (VCT) business with a web page relaunch, sales collateral & a webinar. 
●	Leading & improving the performance meetings and board commentary for Bestinvest.

Bestinvest Partnerships, Performance & Pricing Manager

NewDay

NewDay, formerly SAV Credit, is a financial services company specializing in providing credit products to consumers in the United Kingdom. Their purpose is to help people move forward with credit.

In this role, I was involved in building and nurturing strategic business relationships with fintech Totally Money (Fluid Brand fluid.co.uk) and HD (Experian's credit decisioning system). Furthermore, I conducted product and seasonal marketing campaigns while collaborating with compliance, legal, and business partners. My key achievements for this role were:
•	Fostered long lasting and trusted relationships with strategic partners (Experian and TotallyMoney: Fluid) and key stakeholders through collaborative leadership style.
•	Surpassed acquisition records for Fluid cards with promotion planning during peak periods.
•	Delivered data-driven insights with a keen focus on improving website conversions.
•	Administered company budget worth £1M+/month through strategic planning and accurate forecasting.
•	Maintained consistent collaboration with credit risk, legal, and commercial analyst stakeholders to improve card activation rates and high-volume growth of the Fluid card.

Marketing Partnership Manager

mSix is a media planning agency and part of WPP. The majority of my time was spent in-house at telecoms company TalkTalk.

During this tenure, I oversaw all aspects related to WPP's largest account TalkTalk (residential and business). I was responsible for analysing trading aimed at providing crucial actionable insights to trading teams. Moreover, I supported partners during new product launches to sell company products online in large quantities.
The benefits I brought during this role were:
• Achieved acquisition targets by leading four people at the Awin affiliate network.
• Optimised channels by monitoring product performance.
• Negotiated free marketing coverage with top partners.
• Surpassed channel record of 5,500 new customers in one week (the best in 10 years).

Affiliate Performance Manager

MoneySuperMarket.com

Maternity Cover Contract. Owing Moneysupermarket's relationships with its primary broadband partners (Sky, TalkTalk, BT, Plusnet & Virgin) and implementing strategy to meet aggressive growth targets.

In this position, I have cultivated productive relationships with key broadband partners including BT, Virgin, Sky, Plusnet, and TalkTalk. Additionally, I interacted and communicated with key partners via email.
Selected contributions for this role were:
• Generated revenue worth £987K in two months by growing relationships with partners, securing exclusives, and managing internal marketing exposure.
• Increased conversion by 20% through improved MoneySupermarket.com services.
• Sold £18K worth of advertising tenancy (monthly) and market-leading exclusives.

Partnership Manager - Broadband: Contract

Various Organisations

During this tenure, I oversaw a range of top tier firms on high value assignments ranging from six months - one-year duration.
•	Key clients: Top Right Group, ICAEW, Citi Bank, Green Oil, Reed Elsevier (Relx), Diageo, Now TV, and Russell Publishing.

Independent Marketing Consultant

Citi

I led company rename regulation project by managing four agencies and remote global technology teams. Moreover, I administered all campaigns and projects while ensuring compliance with FCA standards. 
Noted accomplishments:
• Conducted various customer campaigns including anti-fraud awareness, new legal updates, new product launches, inactive accounts, and loyalty campaigns.

Marketing Project Manager– Private and Retail banking (Contract)

Point and Laugh Comedy

Point and Laugh is a stand up comedy event I set up as a personal hobby; watching and occasionally performing. I saw a gap in the market and promoted Point and Laugh as a comedy show, rather than a strictly stand up comedian show - anything from sketch groups to musical comedy, all were welcome (as long as they made the audience laugh).
https://www.facebook.com/PointAndLaughComedy

*Achievements included getting TV celebrities to perform & inclusion as the night won Time Out's "Best Comedy Event Of the week" in London.

*Since its' launch, it evolved into one of London's most successful comedy nights with a great reputation for getting the best up and coming comics and TV comedians, including the likes of Tom Rosenthal (Friday night dinner/Plebs). I promoted it through marketing channels (Facebook/print/online forums) and grew relationships with talent agencies . 

The night has temporarily stopped, but may restart once a new venue is found.

Head of Marketing/Founder

Diageo

Developed and managed territory in outer West London with major customers (bars, hotels, clubs and restaurants). Maximised value and return for Diageo core portfolio (Guinness stout, Smirnoff, Bells, Gordon's Gin and Johnnie Walker) through tailored POS promotional activity and Route to Market relationships. 

Key achievements: Bonus for increasing annual Guinness volume by 10% in 15 major accounts in a three month period. Extended contracts with top accounts through tailored support over St. Patrick's day and the Ascot races.

Business Development Executive: On-Trade

Ballistic Marketing

My role involved campaign management and the delivery of experiential roadshows and sampling activity across the UK; including work for GORE-TEX(R), Dr.Oetker, Aquafresh Iso-Active, Schwartz Vitality herbs and Mars. Another side of my role was new business; such obtaining briefs, pitching ideas to Brand Managers in response to strategic briefs and developing new relationships with agencies and brands.

*Key achievements: Managed a £240K GORE-TEX® footwear brand experience roadshow in shopping centres across the UK from planning stages to the Evaluation. Won a £220K experiential account for Proctor and Gamble. Graduated from Graduate Trainee to New Business & Account Executive.

Business and Account Executive

Throughout my career, I have developed solid leadership skills and achieved win-win results:
•	Proven success in overseeing product development initiatives, building numerous multi-million-pound partnerships, and implementing complex projects. 
•	Goal-orientated professional with proven expertise in Omni-channel development, brand positioning, and operations management; excel at aligning core business revenue and growth goals. 
•	Adept at strategising performance-driven analytics and evaluating current market trends, brand profiles, and key competitors to successfully deliver multi-dimensional promotional plans. 
•	Articulate communicator and out-of-the-box thinker, adept at multi-tasking, performing in fast-paced, high-pressure environments, and exhibiting exemplary leadership qualities.

Connect with me today, or email me at williampointing@gmail.com to discuss partnership colloborations!

Bestinvest is a leading online investment platform and coaching service and has been championing investors who manage their own money since 1986. 

Find out more at https://www.bestinvest.co.uk. If you are keen to join up, I can refer you.

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