Haypp Group

Commercial Partnership Associate Manager

TMA.org

I was responsible for sales and marketing of two industry-leading B2B publications, which included delivering 2x sales revenue for one magazine in the first year by enabling clients to pivot to digital ad options. I also expanded the value of accounts through upselling, leveraging relationships with existing advertising clients to 
increase revenue and expand contracts (particularly growing digital ads contracts and introducing subscription models). Additionally, I was the media and public relations spokesperson for the organization during global events, nurturing relationships with major stakeholders, such as the FDA, WHO, corporate C-suites, and politicians.

Assistant Director of External Affairs

RCK Partners

In this role, I managed a complete sales cycle within a tax consultancy supporting the UK market, engaging directly with C-suite executives. I conducted research into tax credits and capital allowances, partnering with financial experts to secure opportunities.

Commercial Executive

The Drum

Leading sales and business development for this industry-leading awards program, I managed relationships with clients and conducted outreach to engage potential nominees.

Awards Business Development Associate

TrueEvents

I collaborated with the team to launch our TrueEvents subsidiary during COVID, enabling client companies to facilitate events and meetings via virtual reality spaces. This included a deal with DreamWorks and Universal to launch a 3D VR world for the Southeast Asia market. I delivered a 35% YOY revenue increase through outreach to new clients, including on-site assistance with CityFibre.

New Business Development Manager

WalkTrue Ltd

Houses of Parliament

As the sole representative of MP Ian Paisley, Jr. (DUP – North Antrim, Northern Ireland) in Westminster, I oversaw constituent communications, government affairs, and cross-agency collaboration. I also drafted speeches for media relations and government events; participated in parliamentary hearings and events with MPs; ran office operations; and reviewed policy to ensure decisions reflected the needs and interests of our constituents. 
Notably, I led digital communications on behalf of the MP, including building a newsletter from scratch (designed templates and logos, established messaging guidelines, and distributed newsletters to 60K+ constituents). I also planned fundraising campaigns and attended critical meetings and votes during Brexit.

Senior Research Analyst

British American Tobacco

Researcher

My career has involved government affairs and relations, event management, C-suite partnerships and engagement, business development, and digital communications. I offer a balanced approach that blends creativity and analysis, enabling innovation across industries. 

Comfortable building trust with global dignitaries, government officials, and VIP stakeholders, I am passionate about acting as a brand representative and spokesperson. I started this trajectory while serving MP Ian Paisley, Jr within UK’s Parliament, and continued to expand my skill set and network in both the UK and US. 

I am eager to connect with fellow professionals. Feel free to reach out and connect!

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