William De Ath's Linkedin Analytics

Board-level leader with 29 years of experience driving commercial growth, strategic partnerships, and digital transformation across Fortune 500 enterprises, FINMA-regulated advisory, and Web3 ventures. Proven track record of securing institutional blockchain adoption and delivering measurable ROI. Recognised for bridging traditional industries and emerging digital asset ecosystems to create scalable, compliant, and profitable innovation. I have led global business growth, partnerships, and innovation across enterprises and startups alike, from ExxonMobil, Chevron, and SGS to blockchain pioneers such as Hedera’s Hashgraph Association, Noumena Digital, and Consensus Capital, a FINMA-regulated advisory group in Geneva. My career brings together the discipline of corporate strategy with the dynamism of entrepreneurial execution. At Consensus Capital, I support ultra-high-net-worth individuals, family offices, funds, and corporations by designing institutional-grade digital asset strategies, anchored in Swiss regulatory assurance. At Hedera’s Hashgraph Association, I spearheaded the enterprise and government adoption of DLT, leading the Taurus SA integration that enabled HEDERA $HBAR custody and staking with prominent financial institutions, including State Street, Deutsche Bank, Credit Agricole, and Swissquote. I built a go-to-market pipeline across institutional partnerships and scaled B2B outreach, growing Hedera’s network by over 20,000 executives while delivering hundreds of high-value introductions in one year, without dedicated marketing support. My entrepreneurial journey as Co-Founder & CEO of GBC.AI saw me pivot technology to counter crypto scams, launching a consumer product that thousands of users adopted in just three months. I have equally secured first enterprise clients for emerging start-ups (e.g., SGS Geneva at Aidock.net) and closed $28M in annual recurring sales at PETRONAS through Fortune 500 contract negotiations. I specialise in transforming strategy into measurable results: - Building partnerships that unlock new markets and revenue streams. - Scaling emerging technology solutions in ESG, supply chain, payments, loyalty, and digital identity across listed enterprises. - Translating complex technologies (DLT, AI, IoT) into board-level business outcomes. Driving transformative solutions. Connect to explore strategic opportunities. "Everything should be made as simple as possible, but not simpler."