Galvanize Consulting

Providing bespoke product marketing consulting covering the following areas:
- Messaging
- Positioning
- Pricing
- Conversion Rate Optimization
- Onboarding
- Lifecycle marketing

Founder

Taplytics

Senior Product Marketing Manager

Account Manager

Marketing Manager

Customer Success Lead

Startup Digest

Startup Digest is a weekly newsletter for the startup/tech community where myself and my co-curator Josh Sookman handpick and curate only the best and most relevant startup events for our subscriber base of 5,000+ members in Toronto. Startup Digest was acquired back in 2012 by Startup Weekend (now UP Global).  We are in over 50 cities across the world and still expanding.

Curator

Uberflip

Product Marketing Manager

Postmedia Labs

At Postmedia Labs, we're reinventing how old guard media companies are tackling product development outside of journalism by following lean startup methodology and innovating from within.  We built products around our readership - newspaper as well as online and adding value to them in ways that make sense.

Some products we shipped that I'm super proud of are:
- Gastropost
- EachCoach
- Afterwords Reading Society

Product Manager

HIGHLINEvc

During my stint as Interim Program Manager at HIGHLINE, I helped do business development with sponsorship partners as well as community partners to ensure there was a continuation of the value that we're adding to all of our partners as well as strengthening the Toronto ecosystem.

Advised portfolio companies during the Spring cohort with their distribution and online marketing strategy

Interim Program Manager

EventMobi

During my consulting role at EventMobi, I helped optimize their SEO to improve search engine rankings to increase top of the funnel traffic and generate leads.  In addition to that, I streamlined their SEM ad spend with higher converting landing pages by using tools such as Optimizely resulting in a higher quality score. Basically, they spent less money for more leads. Outside of that, I helped evaluate a marketing automation vendor, where they had eventually decided upon implementing Pardot due to their tight integration with Adwords and Google Analytics.

Digital Marketing Consultant

Powered by Search

Oversaw a stable of ten clients at any given time, helping them move up the search engine rankings to generate more business.  I helped all my clients at the minimum make the first page of search engine rankings within 90 days through content marketing and various linkbuilding techniques.

SEO/Inbound Marketing Specialist

GetDateIdeas.com

This was my startup funded by Extreme Venture Partners back in 2010.  Date Ideas was an online date planner for couples who are looking for fun and creative date experiences on any budget.  The end product was essentially a dashboard, where with three inputs, price, mood and neighbourhood were required to give an individualized date plan.

Product Manager / Chief Date Expert

Bank of Montreal

Fraud Analyst

Product person

I am a seasoned digital professional have held roles in B2B SaaS and B2C, intersecting in customer success, marketing and product management. I'm now currently in a product marketing role helping hone and refine our go-to-market strategy

I am at the unique intersection of customer success, marketing and product, and focused on shipping delightful customer experiences. I arrive at decisions diplomatically alongside stakeholders informed by data. I like measuring and improving things.

Reach out - let's chat william.lam1@gmail.com

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