Perceptual Advisors LLC

Managing Director, Communications and Head of Education & Non-Profit Practice

Wm. Digital Solutions

Founder

Columbia University

Teach “Collaboration at Scale: Leading Boundary-Spanning Coalitions.” 

From the course site: [this course] takes the study of collaboration into an even wider realm by examining the potential and complexity of large-scale, cross-organizational collaboration, and how to lead it.

The concept of scalability is common in the business world, and this course demonstrates what it takes to make collaboration scalable and suitable for a variety of challenging contexts larger than a single organization. Inherent in the concept of scalability are the notions of "appropriate scale" and also "at scale." Both of these notions raise valid questions that are addressed.

Students will learn the characteristics, conditions and dynamics of various large-scale collaborations, as well as how to design and lead them effectively. Course materials will be drawn from the for-profit and nonprofit worlds. Using a balance of practice and theory of networks and large system facilitation, students will demonstrate their mastery of course materials through an assignment in which they diagnose and (re)design a “collaboration at scale.” This could be in the business, scientific, religious, political, or humanitarian domains.

Associate Faculty

New York University

Teach "Social Media for P.R. Professionals" in the M.S. in Integrated Marketing program.

- inspire diverse, international and budding social media public relations professionals to ethically engage their audiences and drive positive outcomes

Associate Professor

• Led the creative strategy and vision for 2U and edX brands across digital platforms, including a brand integration following 2U's acquisition of edX.
• Grew off-platform communications channels for brand and C-Level executives.
• Developed and implemented social media and digital strategies to significantly enhance brand presence and drive both B2B and B2C objectives, including partnership growth and user acquisition.

Director of Digital Strategy & Social Media

Understood

Led a social, email and community strategy team responsible for driving growth and millions of engagements across platforms. Drove record off-platform engagement and led millions of users to advance their understanding of the 1-in-5 Americans with learning and thinking differences.

Director, Off-Platform Growth & Social Media

Latham & Watkins

Led global social media strategy and communications across 29 offices for the world's most profitable law firm.

Global Social Media Lead

Columbia University in the City of New York

Key Projects:
- drove rebrand and creative strategy for Columbia Giving Day 2018, resulting in record engagement and 40% YOY increase in dollars raised (or $21M over 24 hours).
- led marketing and communications for Columbia's first conference for female alumni, featuring live-streamed discussions from Supreme Court Justice Ruth Bader Ginsburg, Ellevest CEO Sallie Krawcheck and Abigail Disney among dozens of others.

Director of Marketing,  Communications & Digital Initiatives

Advanced core, off-platform channel performance and capabilities; created and led the university's first center of excellence for social media communicators

Key Projects:
- led off-platform digital strategy for the university's new Manhattanville campus and medical school facility
- drove digital transformation of major university events, including conversations between Bill Gates and Warren Buffet
- brought greater awareness to major Columbia-affiliated discoveries, including the Nobel-Prize winning confirmation of the existence of gravitational waves

Digital Strategy & Social Media Lead

Originated university-wide social media role and drove digital transformation of core off-platform university channels.

Key projects:
- drove digital revitalization of The Pulitzer Prizes resulting in record SOV and global acclaim for its first-ever live-streamed announcement of prize winners in partnership with Facebook and YouTube.
- spearheaded live broadcasts of University Commencement, opening access to attendance for parents and families around the globe

Social & Digital Media Manager

Odyssey.

Led  digital transformation, content production, and editorial expansion strategy across 50+ markets, leading to record venture capital investment and the brand's national profile. Started New York City office.

Vice President of Content

HuffPost

Senior Editor, Higher Education

Hired to fix things.

I’ve helped institutions like Columbia, NASA, and the Pulitzer Prizes grow from stall-outs to standouts — sometimes 2x, sometimes 150x. The “failures” still outperformed expectations.

Clarity under pressure. Strategy beats noise. Empathy moves markets.

 I'll find momentum when it feels out of reach.

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