VS2 Photography

Worked closely with Lead photographer/owner to successfully meet and exceed clients' needs. Executed multiple creative concepts and design solutions to translate business needs into effective creative solutions. Photographed high-end fashion shows such as Mercedes-Benz Fashion Week, Miami Funkshion Fashion Week, and many more.

• Oversee photoshoot projects, planning, timing, and wrapping as well as shot-list planning for apparel, location, and props for shoot needs.

• Championed creative direction on an ongoing basis, inspiring the team through progressive creative design and leadership.

• Create brand guidelines and concept decks for new clients, product lines, websites, marketing channels, social content, photography, and video shoots.

• Fostered a proactive cross-functional relationship with lead photographer, clients, and vendors.

• Design, build and execute creative campaigns for social and web digital assets, print production, website design, packaging design, promotional items, etc.

Freelance Visual Artist + Photographer

Peak Seven Advertising

Designed creatives that span across many product categories and media channels including print, web, social, mobile, broadcast, trade shows, and events.

• Worked collaboratively with a cross-functional team including art directors, designers, copywriters, and accountants to exceed the expectations of new and existing clients through problem-solving strategies by delivering solutions that are innovative, eye-catching, and impactful.

• Helped develop, maintain, and evolve brand design standards and systems, including corporate design strategy, brand identity standards, and guidelines for online, print, and live environments.

• During my tenure, I’ve worked with 20 clients, deftly managing multiple projects simultaneously and multitasking on tight and always-changing timelines. Allowing me to make significant contributions to enhancing brand awareness and driving substantial profit gains.

• Revamped and designed training materials and server organization to encourage a uniform workflow and accessibility for all team members.

• Maintained knowledge of the latest industry trends and techniques, consistently taking on new and challenging projects.

Senior Graphic Designer + Video Editor

Celeb Luxury

Designed and executed creatives for magazines, social media, training manuals, retail and expo shows. 
Collaborated with a cross-functional team that included copywriter, 3D artist, photographer  accountant and owner.

• Provided visual materials for the team in the form of references, style guides, mood boards, storyboards, and concepts that contributed to marketing initiatives, strategic positioning, and target audience.

• Developed and managed creative executions across all platforms, incorporating consumer insights and ensuring messaging and branding consistency across all channels.

• Explored trends and competitive landscape, incorporating the use of color, typography, imagery, and style into design practice.

• Implemented best practices to streamline internal creative team workflow structure and influenced the usage Adobe Creative Cloud.

Freelance Graphic Designer

Coach

Well-rounded and seasoned manager with strong leadership skills in all divisions of responsibilities. Created and implemented training materials based on store region trends that contributed to exceeding store yearly goals. Developed team members for management-level positions, while maintaining a winning culture environment that improved morale and maximized profitability.

• Visual Merchandising: Ensured customer focus and service on the sales floor by organizing, mapping, and executing store visual and product management standards, including creating visual displays for new product launches. Trained and educated team members on visual merchandising standards and product knowledge. Analyzed merchandise reports to identify top-selling styles and sales opportunities.

• People & Human Resources: Trained new and existing team members to the highest standard, ensuring customer focus and service on the sales floor. Maximized productivity and profitability by demonstrating abilities to set individual and store goals, while maintaining an engaging environment. Interviewed, hired, and onboard new team members. Coached and developed plans focusing on providing feedback, recognition, and identifying opportunities for success for all team members.

• Operations: Strong organizational skills and attention to detail, ensuring consistency of procedures are being upheld. Oversaw protocols such as alarm testing, quarterly audits, key control logs, and enforcing loss prevention policies. Created forms and data sheets to monitor merchandise Oversaw financial compliance, included addressing discrepancies, incident reports, and other loss prevention issues.

Assistant Manager

Bath & Body Works

Beauty Specialist and Consultant
Educated customers on identifying skincare problems and product usage. Executed product demonstrations and examples for customers and associates.


Lead Sales Associate and Cashier
Leadership role with supervising and development training of cashiers. As well as strong operational management. Providing exceptional customer service and client retention. Conducted Store Audits, floorset executions, and Store Inventory. Organized Store Events, and analyze business trends. Trained new associates on the sales floor, cash registers, and other departments.

Beauty Specialist + Lead Sales Associate

As a seasoned creative professional with over 16 years of experience, I excel at strategically solving problems through compelling design and visual storytelling. A skilled collaborator and idea generator, I thrive in brainstorming sessions and am dedicated to finding efficient, meaningful, and innovative solutions. My strong leadership skills, attention to detail, and passion for growth drives my ability to turn ideas into reality and make an impact in my field.

Open to connections, especially in the creative industry.

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