Bill Glenn's Linkedin Analytics

I'm a driven, empathetic and analytical B2B SaaS marketing executive who possesses a high degree of curiosity. Currently, I'm delivering fractional CMO consulting to B2B SaaS startups looking to develop and scale their go-to-market (GTM) strategy in partnership with executive teams. I'm on the forefront of leveraging Generative AI to help organizations gain a competitive advantage and scale faster. With over 15 years of executive management experience, I have built and led high-performing marketing and business development teams within organizations ranging from $5MM to $200MM in ARR across various industries, including: > Cybersecurity > HR tech > Internet domain names (Registry and Registrar TLDs) > Health and Wellness > Telecom > CRM I have been a CMO and/or VP of Marketing at 4 companies. I have helped VC-backed startups raise capital (Seed to Series A and Series B to Series C), and helped navigate through a Private Equity (PE) buyout for nearly $1B. I am an expert in GTM and ABM and have received industry awards for my ABM growth strategies. The teams I have led would recognize me for both creativity and analytical skills, and would highlight my management style as both autonomous and accountable. I have a proven track record of developing and executing growth strategies, leveraging AI-driven marketing technology, and delivering impactful demand, ABM, and customer marketing programs. I thrive on leading people, helping them advance in their careers, and fostering a culture of collaboration, creativity, and customer-centricity. I am a life-long learner, an avid reader, and a confident speaker who enjoys sharing customer success stories on stage and online. Outside of work, I enjoy spending time with my family either on the water or in the mountains in the Pacific Northwest. Additionally, I love all things travel in order to explore new places, indulge in new experiences and meet new people. Top Skills: B2B SaaS Marketing Strategy, Account Based Marketing (ABM), Go to Market (GtM), Brand Strategy and Development, Product Marketing, Ecosystem Marketing, Integrated Marketing, Budgeting and Annual Planning, Product Launches, Executive Leadership, Public Speaking, Content Marketing Strategy, MarTech Stack, Channel Marketing, Partner Marketing, Mobile Marketing, E-Commerce, Affiliate Marketing, Social Media, Influencer Marketing, Public Relations (PR), Analyst Relations (AR), Generative AI, and Positioning and Messaging. For employment opportunities, please connect with me here, via text (206) 465-3228, or on X (Twitter): @williamwglenn.