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Will Laurenson

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Most DTC brands want to scale their paid media. But few focus enough on converting that traffic. Customer acquisition costs are rising, and while brands invest heavily in driving traffic, too many are wasting thousands of dollars sending traffic to friction-heavy, confusing websites with poor user experiences. The brands that win are not just the ones with the best ads. They are the ones that ensure every click leads to a seamless, high-converting customer journey from the first visit through to repeat purchases. Yet, many brands still rely on best practices, gut instinct, or copying competitors instead of using real customer insights to optimise their websites and landing pages. This is where CRO comes in. Through data-driven research, behavioural psychology, and rigorous testing, we help brands remove friction, increase conversion rates, and maximise revenue from their paid traffic. Giving them room to scale comfortably, and profitably. At Customers Who Click, we specialise in turning more visitors into buyers, helping ambitious e-commerce brands scale profitably and sustainably. We’ve helped businesses see real improvements, like: 🚀 MOD Lighting added $3,300,00 in additional annual revenue. 🚀 Ozarke saw an increase in Revenue Per User of 37.8%. 🚀 Groove increased conversion by 53% and AOV by 23% in 6 months. 🚀 D.Louise added $372,000 in revenue from their existing traffic. 🚀 neat. Doubled AOV and increased revenue by 102.3% with bespoke landing pages. If you want to get the most from your paid media and scale efficiently, let’s talk. 👉 Book a free conversion discovery session at www.customerswhoclick.com/apply Or, if you’re not quite ready, follow along as I share practical tips and insights on optimising your website’s performance.

Check out Will Laurenson's verified LinkedIn stats (last 30 days)

Followers
13,947
Posts
2
Engagements
165
Likes
110

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Will Laurenson's Best Posts (last 30 days)

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Thrilled to announce this game-changing webinar on May 14th with Tobi Chapman from Everboost sponsored by the amazing team at Replenit. 🎉 Here's the shocking truth: 80% of customers vanish after their first purchase. All that acquisition spend... gone. But it doesn't have to be this way. This isn't just another surface-level webinar. We're diving deep into: • Why customers really abandon brands • The hidden friction points destroying your retention • Building post-purchase journeys that actually work • Real DTC success stories you can learn from • Secret strategies from high-LTV brands Here's why this matters: → Stop wasting acquisition budgets → Boost your bottom line with repeat purchases → Transform one-time buyers into loyal customers We're bringing together years of experience working with successful DTC brands to show you exactly what works (and what doesn't). You'll walk away with: • Implementation plans that work in weeks • Clear, actionable strategies • Proven retention tactics • The CRO secrets that drive lifetime value Want to stop losing customers and start building a loyal customer base? Don't miss this opportunity to transform your retention strategy. Spots are filling up fast - secure yours now. #ecommerce #retention #dtc #cro #shopify


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3 months ago, I was at rock bottom. Sales were flat. Podcast? On-hold indefinitely. Motivation? Running on empty. I remember last-minute shopping on Christmas Eve desperately holding it together. I'd delegated too much and lost my spark. But the last couple of months has turned everything around. Culminating in this incredible weekend. 35 incredible humans. One breathtaking location. Joe Gannon dropping knowledge bombs on personal branding. Lara Acosta sharing the secrets of LinkedIn. Romans Ivanovs & Kristina Radeva simplifying operations. and Timothy Armoo sharing golden nuggets on building to sell. Suddenly, I'm on fire again. The drive is back. The passion is reignited. And I've got a crystal-clear purpose. But it's all thanks to one person. Nigel Thomas. Working with him these last couple of months? Hands down, the most valuable investment of my life. And spending time with him in person? Next level. To everyone who made this weekend possible: Robert Bradley Micah Dixon Mihailo Miljković Astra Tsangaris Nativ Yanko Niniola A. Sam Shah MBA, ML, PMP Gavin Hewitson Aljaz Peklaj Tobi Chapman Lorenzo Pilastri Chris Conant Lorenzo Pravatà Marielle Dagassan Andrew Rohm Harvey Stewart Igor Ilievski Kal Wiggins Konstantyn V. Gabriel Kaam Marie Zamecnikova Luc de Bruin Denis A. Sammy Stanley Mckenna Thank you. From the bottom of my heart. This is just the beginning. Onwards and upwards.


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