Will Rico's Linkedin Analytics

Business owners, marketing directors and even agencies often struggle when it comes to developing a winning approach to digital advertising. Everyday there is a new buzzword and the one that should matter the most – ROI – gets lost in the shuffle. My mission in business is to provide my clients with results from their digital campaigns – online visibility, leads and sales – along with clarity and transparency. Towards that end, I started CommonMind. CommonMind is a Google Partner specializing in: ✔ PPC Advertising – strategy, setup and management of search, shopping, display, remarketing and video campaigns via Google AdWords, Bing Ads and Facebook Ads. ✔ Google Analytics – identifying the key metrics that drive value for a business, configuring tracking, and providing clear reports and reporting templates. ✔ Search Engine Optimization – demystifying the conflicting SEO advice businesses may be hearing and developing/managing a clear plan of action for increasing organic traffic. I serve as a trusted adviser for CommonMind’s clients. With over 18 years of experience, I provide guidance on a wide range of digital opportunities and challenges. I have helped many clients develop better relationships with their web developers as well as navigate tricky provider and platform changes. As a computer scientist by training, I take an analytical approach to marketing and, as a full-time entrepreneur since 1998, I relate to the sacrifices it takes to run a successful business. Combining the two drives my passion for providing the clarity and intelligence needed to help businesses grow online.