Zozimus Agency

I lead a performance marketing division of nine specialists spanning SEO, paid search, programmatic, connected TV, social media, and analytics. My mandate is to design and execute enterprise-scale demand generation and ABM programs that accelerate pipeline growth and deliver measurable ROI for SaaS, enterprise software, and digital experience clients

Key Contributions & Impact
	•	Enterprise Performance Marketing: Directed go-to-market campaigns for enterprise clients (2K–5K+ FTEs), managing multimillion-dollar budgets across digital channels.
	•	AI-Native Growth Engine: Designed and deployed an AI-driven performance marketing framework, including role-specific GPT agents, predictive analytics, and automated prompt libraries. These workflows not only saved 200+ hours per month but also increased conversion accuracy, improved campaign scalability, and strengthened pipeline velocity.
	•	Demand Gen & ABM: Designed and executed ABM programs targeting high-value B2B decision-makers, driving multi-million-dollar pipeline creation and accelerating conversion cycles.
	•	Revenue & ROAS: Generated over $100M in client revenue in 2024, produced an average 7.1 ROAS across all digital clients, and delivered 50,000+ qualified leads in one year.
	•	Cross-Functional Leadership: Partnered with creative, product, and analytics teams to build integrated growth strategies that consistently align with CEO and board-level objectives.

This role has positioned me as both a hands-on performance marketer and a strategic executive partner, capable of scaling AI-native demand engines while inspiring high-performing teams.

EVP of Digital Marketing & AI

Ipswitch, Inc.

Ipswitch (enterprise SaaS) develops network monitoring and secure file transfer solutions with a global footprint (2,000+ employees). I was recruited to lead demand generation, ABM, and customer acquisition marketing across North America, EMEA, and LATAM, partnering closely with enterprise sales and BDR teams.

Key Contributions & Impact
	•	Pipeline Growth: Built a predictive demand generation model using Marketo and Salesforce data, improving pipeline accuracy and forecasting. Delivered four consecutive quarters of increased traffic, leads, and revenue.
	•	ABM at Scale: Designed ABM campaigns tailored to enterprise accounts, aligning with sales to generate multi-million-dollar pipeline opportunities.
	•	Global Reach: Managed a BDR team in Ireland responsible for opportunity creation across EMEA and LATAM, as well as Ipswitch’s digital chat team, which converted directly into pipeline.
	•	Revenue Impact: Created $1.3M in pipeline and closed $600K in won deals via chat in 2018.
	•	SEO + Demand Gen: Led global SEO program, driving a 232% increase in keyword rankings (+29,700 terms) and double-digit YoY growth in leads and organic traffic.
	•	Cost Efficiency: Oversaw multimillion-dollar paid media budget, reducing cost per lead by over 50% YoY while maintaining double-digit YoY increases in MQLs.

This role demonstrated my ability to blend data-driven insights with demand generation strategy, scale ABM campaigns globally, and directly link marketing programs to pipeline acceleration and revenue growth.

Director of Customer Acquisition

Responsible for traffic acquisition and MQL generation. 

Responsible for $MM paid media budget.

Results & ROI Impact 												
	▪	Double digit year-over-year growth in organic traffic
	▪	Double digit YoY increase in MQLs
	▪	Reduced cost per lead by over 50% YoY

Senior Digital Marketing Manager

Braveheart Sports Network

Built a global sports brand that generated 11 million organic visitors, and produced $7MM in ticket sales within five years.

- Published 9,000 posts and generated more than 1.47 million page views over 12-month period by developing and executing a content marketing strategy. Hired and guided 50+ freelance writers in crafting compelling content and managed 20+ posts daily through creating editorial calendar and processes.

- Grew email list to 30,000 names and generated $200K+ in revenue following launch of email campaign strategy. Improved performance subject lines, email layout, content, open rates and clickthrough rate (CTR). Created series of emails that facilitated available tickets and kept fans engaged. 

- Built social media following to 400,000+ on Twitter by orchestrating social media and content strategies that improved engagement, shareability, and CTR. Created, posted, and curated content for sports fans globally across multiple platforms. Connected with key influencers and interacted with fans via retweets and responses to questions and observations.

- Wrote about Inter Milan for ESPN.com

Founder and Chief Marketing Officer

Braveheart Digital Marketing

Built a multi-million dollar business focused on SEO, pay-per-click marketing, social media, content marketing, email marketing, conversion rate optimization, and analytics.  

- Uncover issues negatively impacting performance and understand customers’ buying preferences by analyzing website audits, customer surveys, behavioral data, and other findings.  

- Doubled conversion rate of organic search traffic and grew incremental revenue from organic search by $300K+ for online bookstore in 12 months.  

- Increased a company’s website traffic by 183% through SEO and content marketing strategy.

- Retained by an agency to provide technical expertise to client hit with Google penalty. Directed SEO initiatives that restored client’s traffic within six months.  Identified issues causing reduction in traffic and implemented technical and content recommendations. Trained technical writers on content best practices.

- Increased online revenue by 494% for Ecommerce store by coordinating content marketing strategy, including the update of key pages in customer’s journey and refresh of content across top 25 product pages.

Founder and CMO

Catalyst Online

- Directed natural search engine campaigns for Fortune 500 companies, including A&E TV, History Channel, Biography Channel, Allegra, Novartis, and Aventis. 

- Drove organic search campaign that increased Biography.com’s organic traffic by 190% in 12 months. Launched link building plan to increase awareness of content with fans, influencers, libraries, schools, and professors.  Aligned website with Google’s best practices and trained technical writers in content best practices.

- Grew organic search traffic for Gillette by 60% through spearheading global SEO strategy. Applied IT SEO roadmap to 25+ international Gillette websites. Focused content on target audience’s interests and search behavior. Partnered with design agency and stakeholders to implement organic search recommendations.

- Increased traffic and visibility for pharmaceutical brands of Novartis and maximized market exposure by launching natural search engine campaign and optimizing it with paid placement strategies.

Director Of Search Engine Optimization

I am a performance marketing executive with more than 20 years of experience driving enterprise demand generation, ABM, and pipeline acceleration for SaaS, enterprise software, and digital experience firms. My career spans both client-side leadership and agency-side enterprise partnerships, giving me a unique perspective on how to build and scale global performance marketing engines.

At Zozimus, I lead a nine-person performance marketing team across SEO, paid media, programmatic, ABM, and analytics. I direct enterprise campaigns for Fortune 500 and SaaS firms, consistently delivering 130%+ growth, double-digit ROAS, and measurable pipeline impact. I’ve also built and deployed AI-native workflows, including custom GPT agents and prompt libraries, that save 200+ hours per month while improving accuracy, scalability, and speed-to-market.

Previously, at Ipswitch (enterprise SaaS), I led global demand generation and ABM programs across North America, EMEA, and LATAM. Partnering directly with enterprise sales and BDR teams, I delivered $1.3M in pipeline, $600K in closed-won revenue, and 232% keyword growth while optimizing multimillion-dollar paid media investments.

My leadership style is hands-on, creative, and outcome-focused. I excel at aligning marketing with sales and product teams, shaping global go-to-market strategies, and inspiring high-performing teams to deliver measurable growth. Recognized as a thought leader, I frequently share insights on AI transformation in marketing and help organizations build future-proof strategies in an era of accelerated change.

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