Founder at LVS Hub | Helping brands and retailers create omnichannel live shopping experiences

Winnie Akadjo has a decade of professional experience in sales and digital marketing within technology startups across venture capital, social media, and e-commerce environments, having worked at Benefit Cosmetics, Zipcar, Groupon, Founders Factory and TikTok.

Over the last two years, Winnie founded LVS Hub, a marketing agency specialising in helping brands and retailers expand their audiences and drive sales through innovative live and video shopping technology, including TikTok Shop. Her entrepreneurial success includes winning grant funding from Foundervine and hosting workshops with the British Library. Winnie has also participated in panels with organisations such as AppsFlyer, Rarely Heard Voices and Carta.

As a care-leaver, Winnie's journey has deeply informed her understanding of resilience and the importance of mental well-being. Currently, she is building Aeli, a platform to help trauma-informed practitioners provide a better continuity of care to their clients by bridging the 168-hour gap between therapy sessions. 

Alongside her entrepreneurial pursuits, Winnie enjoys running, cooking, and exploring her Christian faith. She is also the proud mother of an eighteen-year-old son.

Today marks week 22 of building Aeli Health, and I’m very grateful for the progress we’ve made so far. In the last five months, we have:

✅ Built and are growing a community of our ideal customers who are readily providing feedback to support our product trajectory. 

✅ We are forming a team of experts, providing know-how and best practices across AI, mental health, psychology, product innovation and the public sector. 

✅ We're joining communities that can support our growth. I am now a member of the The British Psychological Society (BPS), MEXA by Wellcome Trust & Neuromatch, and the AI Mental Health Collective by Dr. Rachel Wood, PhD. 

✅ We have published our first report, titled ‘How Can Therapists Use AI Ethically?’ following the webinar discussion on 13th November 2025 with licensed psychologist and cyberpsychology expert, Dr Rachel Wood.

✅ I have completed my first term at City St George’s, University of London, studying an MSc in Psychology. 

We have a lot of exciting plans for 2026, and I can’t wait to get them started. 

As always, a big thank you to all the individuals who have contributed and supported our journey to date. 

#aeli #mentalhealth #startup

Winnie Akadjo

Bridging the gap between therapy sessions | Incoming MSc in Psychology | EMDR Certified | People’s Choice Award Winner

In 2017, I started therapy for the first time through a self-referral to a women’s therapy centre. 

Between the sessions, I struggled to manage the emotions that were coming up, and I used alcohol to escape the difficult feelings I was unable to cope with on my own. 

There’s a 168-hour gap between sessions where clients are left to interpret, practise, and cope on their own. Support is at its thinnest, especially if you’re accessing therapy through publicly funded services.

Research in this space has shown that in 2023/2024, out of 1.8 million referrals to talking therapy, only 38% of people completed treatment, and of that, 17% reliably recovered from their mental health disorder. 

It’s my lived experience and the existing problem that inspires me to build Aeli Health, because therapy doesn’t just happen in the room, and with the use of AI, we can bridge the gap. 

We’re building an infrastructure that allows therapists to offer extended support, share therapeutic tools, and help clients stay connected and aligned with therapy. 

In our executive report, “How Can Therapists Use AI Ethically?”, we explore how technology can strengthen the therapeutic alliance beyond the session without compromising trust or clinical integrity.

👉 Download the full report here: [https://lnkd.in/e25Xpb6A]

What happens between sessions matters.

#aeli #healthtech #mentalhealth #artificialintelligence #research

Happy New Year! 🥂 2026 is officially here, and I’m claiming one word for the months ahead: Peace.

This year, I’m delving deeper into bridging the gap between clinical mental health, artificial intelligence and religious practices.

In this video, I talk about: 

🎙️ The Power of Therapy: Why starting a mental health journey is the key to finally finding your voice.

📖 The Faith Connection: Exploring why mental health shouldn't be discussed in isolation from faith and religious practice.

⚔️ Overcoming Spiritual Warfare: Sharing my personal journey through deliverance and how to navigate spiritual warfare.

💭 I truly believe we can’t talk about mental health without considering faith. I’d love to hear your thoughts. Do you feel your spiritual life and mental health are connected?  Let me know in the comments 👇 

#faith #mentalhealth #aelihealth

Studying psychology has taught me that it’s not that people don’t have mental health conditions, it’s that we’re too quick to diagnose without considering the biological, social and psychological context of an individual. 

We also don’t attempt to solve the biological, social and psychological problems that they are experiencing before affirming our diagnosis. 

For example, experiencing financial difficulties can lead to feelings of anxiety and low mood, and if this happens continuously for a long period of time, the individual may become depressed. Now, if we provide that individual with antidepressants before helping them secure a job or increase their financial stability, we’re essentially keeping them trapped in that state of depression and prolonged dependence on medication without dealing with the root cause. 

Another example can be a woman with Premenstrual Dysphoric Disorder (PMDD) around the same time every month, being diagnosed with Bipolar Disorder because we’re not taking into account the biological components of her cycle and how it’s impacting her mood, and once again, being diagnosed before dealing with the root cause. 

Another example could be living in an area where you feel unsafe, so you prefer to stay at home instead of going outside. This can easily be labelled as social isolation or social anxiety without considering the social context of why an individual wants to stay indoors. 

As you can see, there are several factors to consider when diagnosing mental health, and I know Aeli Health can play a pivotal part in helping therapists make holistic recommendations between sessions. 

Image courtesy of The Present Psychologist

#psychology #diagnosticdisparities #mentalhealth #aelihealth

One of my mental health goals in 2026 is to monitor the situations, individuals and instances that trigger me, and in the last two weeks, it has been writing an essay about whether psychology is still constrained by the historical biases that shaped its history. 

Naturally, I was very optimistic about writing about Black mental health, but researching, reading and writing about the history of psychology and its impact on Black mental health left me feeling very exhausted and triggered after submission. 

I’m going to make a video at some point sharing the five things I learned from writing the essay, but for now, I want to extend gratitude to Mind for their brilliant article about racism and mental health and how it’s not unusual to experience feelings of anxiety, frustration and overwhelm. 

I also learned that I was experiencing ‘Vicarious and historical trauma’, which is essentially, re-experiencing traumatic events after seeing or hearing about racism towards someone else, and the realisation of how your racial group has been oppressed over time.

I’m grateful for the article and highly recommend reading it if you’re experiencing something similar in your studies or profession: https://lnkd.in/e3T5CV59 

I managed to calm my nervous system by painting, and it was very therapeutic. 

How do you like my canvas?

#psychology #historicaltrauma #blackmentalhealth #arttherapy

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