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Winnie Tang

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Multilingual, strategic and creative product manager with extensive experience in a cross-functional and cross-cultural working environment. I lead teams with empathy to build and connect products with customers. Having worked across 7 industries in 15 years and with teams and colleagues from more than 15 countries, I flexibly adapt to the needs of any product, project or organisation. I’m re-entering the workforce after taking some time off to pursue entrepreneurship during lockdown. My own biz journey has been a great learning experience (esp within B2C). I gained a new set of marketing skills, and I applied my product experience to create a service. I followed my creative inner geek and learnt front-end dev, WordPress, web design, and conversion copywriting. Non-screen pursuits were pottery, glass fusing and crepe paper flower making. Born and raised in Germany, I grew up bilingual. I also speak German and Chinese-Cantonese. EXPERIENCE ⭐ Globalised marketplace in 22 countries & launched product pilot in 2 countries with a 2-month deadline ⭐ Delivered customer discovery and market research on payment app for 2 countries to assess product-market fit ⭐ Enabled Sales Team with figures, demos, online training & collaterals ⭐ Delivered crucial pricing data for successful $1.7bn joint venture My 15 years of experience range from FTSE5 corporates to a 9-person tech start-up and broadly covers research, strategic marketing, project management and product management. Experienced in taking products from concept to launch (inc. SDLC), road mapping, discovery, market analysis, pricing, positioning, personas and sales enablement. Worked with clients in trading, mining and UK gov to build solutions that solve user problems. ⭐ Product exposure: B2B SaaS, marketplace, procurement, globalisation & localisation, analytics/data tools, payment app ⭐ Market exposure: eCommerce, Procurement, FinTech, SaaS, Information, Commodities Tech, Financial & Professional Services, Metals & Mining, Education I’m particularly interested in marketplaces & networked markets, supply chain, health & sustainability tech and digital transformation. Market & competitor research | Product-Market fit | Positioning | Voice of Customer | Personas | B2B buyer journey | User adoption strategy | Go-to-Market | Process management | Sales Enablement Cross-functional stakeholder management | Key account management | Jobs-to-be-Done | Roadmap | Release management | SaaS packaging | Design thinking End-to-end agile software development | Scrum & Kanban | UX & Wireframing

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