Winson Liu

WJL Consultancy, LLC

Fractional GTM Operations focusing on strategy and data by partnering with Fractional Sales and Marketing leaders and GTM Systems agencies to help startups scale.

In order for startups to grow strategically and scale sustainably, they need the proper data infrastructure and GTM tech stack architecture to best facilitate GTM processes and glean actionable insights.

WJL Consultancy works with startups to develop and run these capabilities with the following offerings:
- Product managing and architecting CRM and GTM tech stack
- Building data infrastructure with warehousing, data engineering, and data analytics
- Generating insights and recommendations for GTM orgs to efficiently and effectively hit their revenue goals across the Marketing, SDR/BDR, Sales, and Customer Success orgs

Founder

Flex

Director of Revenue Operations

Vitally.io

- Strategy & Operations for all GTM functions
- Marketing operations, sales operations, and customer operations
- Product manage entire tech stack for customer-buying journey
- Data strategy and infrastructure, including building data stack for entire company, creating roadmap of analytics capabilities, and operationalizing PLG data
- Data analytics, strategic finance, and FP&A
- People management

Head of Revenue Operations

Rippling

- Strategy & Operations for GTM functions
- Data Analytics
- Product manage GTM tools
- Scale RevOps org; evaluate, manage, coach, and train Analyst to Director level team members

GTM and Revenue Operations & Strategy

On Deck

Founder Fellow

Amplitude

Strategy & Operations

Adobe

Product Marketing & GTM Operations

Liberty Mutual Insurance

- P&L of B2C Auto/Property Insurance
- Strategy & Operations of B2B Claims Products
- Data Strategy & Management

Product Management

Bank of America

Product managed and front-/back-end developed banker CRM platform and internal trading platform

Associate Product Manager & Software Developer

Veteran strategic, data-driven, and technical PM and Ops professional who’s brutally honest with a penchant to dispel misinformation, although comes with a sense of humor

RevOps Leader

Vitally.io enables companies to best facilitate retention and expansion of their customers with an experience that optimizes productivity, visibility, and collaboration with those customers.

Current investors include a16z, Techstars, Next47, NewView Capital, and Hubspot Ventures

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