Wendy Jacobson's Linkedin Analytics

According to the Content Marketing Institute, only 28% of B2B marketers think their organization is extremely or very successful with content marketing. If you’re not part of that 28%, I can help. I plan and implement content for B2B companies that engages and informs the right audience at the right time so that they think of you when they are ready to buy. I know content is tricky, and AI is making it trickier. Still, companies can’t afford to overlook it because it’s a critical piece of the overall marketing strategy. But publishing content and being successful with it are two different things. Throwing content at the wall and seeing what sticks won’t help you be successful. Neither will loading a couple of prompts into ChatPGT and publishing what comes out. Instead, you need a thoughtful plan that is aligned with your overall goals and content that speaks to your unique viewpoint, values, experience and authority. Only then will you be able to create content that resonates with your audience and moves your business forward. Here’s how I help you do that: ➤ CONTENT PLANNING: I help create a manageable content plan that’s based on more than what National Day it is. It’s based on your business initiatives and objectives, customer questions, success stories, competition, industry trends and more. ➤ CONTENT WRITING: I create different types of content based on the various stages of your customer’s journey. That includes: ✓ Case studies: A case study tells a great story, and who doesn't love a great story? They are relatable and enable your target market to see themselves because chances are, they are facing the same challenges that you address in the case study. ✓ Websites: Your website is about much more than the layout and images. It's about the words on the page and how you communicate with your audience. ✓ Articles: Blog posts and articles in trade/consumer publications are a great way to connect with your target market while building your credibility. If you need help planning or creating high-quality, strategic content, let's talk. Please feel free to connect with me on LinkedIn or you can email me at [email protected].