Waleed Jawaid Paracha's Linkedin Analytics

A digital marketer with strong focus on CRO & performance marketing. Always willing to learn through execution & mentoring. I try to stay out of my comfort zone always. Skills & Executional Experience: Team Management - 3+ Years Facebook Ads - 4+ Years, Multiple Brands Google Display - For Telenor Pakistan Media Planning - Nestle & Telenor Pakistan Google Search - Nestle Pakistan #1 On BPI Google App installs - 1 year + Google PMAX - 1+ year, UK, US, Pakistan JustUno - 1+ year UK and US brands MS Clarity - 1+ year US brands. TikTok ads - For Telenor Pakistan Snapchat ads - For Telenor Pakistan Branding - Kensha Tea & Audionic. Funnel Building. Over The Years: Started working in 2016 as social media manager & have grown into a digital band builder with major experience in performance marketing. Currently, I am working for Publicis in Pakistan as a Team Lead for Google Ads. Having run ads for Nestle Pakistan, Mondeliz, Telenor Pakistan, Ufone, PTCL, HBL and many other brands that come under the umbrella of Brainchild Pakistan. I started out as a freelancer in SMM & content writing in 2016. Gained valuable experience in digital sales & marketing within the consumer electronics niche. In 2017, I broke the sales record twice in one year. In 2018, I joined TCS - Yayvo.com as a Snr marketing executive, where I contributed to sales, posting, paid media, partnerships, and campaign planning. In 2019, I worked for Foree on Foreepay payments app, managing all of their social and paid partnerships, along with managing their production agency for the development of their DVC. At the same time, I started working remotely for a Canadian company called MaxyMedia, where I learned paid social and spent over 500K USD in adspend while generating 240k USD in profit after expenses over two years. After MaxyMedia, I worked with Klout Consulting for one year, where I learned e-commerce advertising for Facebook and worked with brands like Artizara, Lid Rig, Prime Sports Nutrition, Freedom Research, & more. In December 2021, I started working with Positive Sparks as part of their paid social team, consulting with them for 2-3 hours a day till today. This has been by far the top-most of my learning experience up till now as I have had the chance to work with CRO tools like JustUno & MS Clarity and integration tools such as Zapier. This experience allowed me to work with EC Jewelry, DFNDR Armor, and SGC