✔️William Goddard's Linkedin Analytics

When Connections are needed! Strategic B2B marketing leader with 15+ years of experience driving measurable growth for SaaS, MSPs, ITSM, Automation & AI, Big Data, and Cybersecurity companies across global markets. I specialize in building marketing engines that align with sales goals, scale efficiently, and cut through crowded categories with clarity and impact. Key strengths and experience include: Leading cross-functional teams of up to 35 across demand generation, digital, product marketing, content, and marketing operations. Extensive experience managing WordPress website teams, SEO teams and demand and lead gen teams. From Startup to enterprise technology giants, delivering value from marketing investments is at the forefront. Managing $1M+ in annual paid media budgets across Google, LinkedIn, and display platforms to drive quality pipeline. Defining go-to-market strategies and building scalable campaign frameworks for multi-product portfolios. Translating complex technical solutions into clear business value and differentiated positioning Developing and rolling out messaging strategies for SaaS, IT, and cybersecurity solutions that resonate with decision-makers Building content strategies that are executable with internal SMEs or trusted external experts Leveraging a vetted global network of specialists of writers, designers, technologists, analysts and take an agile approach to execution Over a decade of strategic experience with marketing automation platforms (HubSpot, Marketo, Sharpspring) and CRM systems (Salesforce) Creating tight alignment between marketing and sales by driving programs that are accountable, data-driven, and performance-focused I bring a strategy-first mindset, a hands-on leadership style, and a proven ability to build and optimize high-performance marketing engines regardless of - size, structure, or market complexity. KPI driven, results focused leader with a focus on aligning sales and marketing to optimize business results. Curious by nature and not afraid to challenge the status quo. Diving head first into the world of AI and learning how marketing leaders can leverage the power of knowledge at you fingertips and scaling with caution.