Elumynt

Elumynt is an award-winning ecommerce growth agency, specializing in paid media strategy and performance marketing for ecommerce and retail brands. We partner with consumer brands to drive scalable revenue through high-efficiency ad buying, advanced data analysis, and creative experimentation optimizing around profit — not ROAS.

	•	Helped 13 brands successfully exit (acquisition, IPO, or strategic sale)
	•	Consistently scaled brands from $10M to $100M+ using proprietary frameworks
	•	Built an award-winning team and process recognized by Clutch, Adweek, and more
	•	Host of Up Arrow Podcast, sharing growth strategies with top founders and operators
	•	Known for ruthless focus on profitable growth — not vanity metrics

Founder, CEO

Up Arrow Podcast

I absolutely enjoy meeting brilliant guests and learning from them as we help ecommerce brands scale profitably. We quickly became a top podcast, ranked in the top 10% within our first year... and we have a lot of exciting stuff coming up.

Show Host

Sellbrite (Acquired by GoDaddy)

Sellbrite is quickly becoming the #1 multichannel ecommerce SaaS solution enabling online retailers to easily list and sell their products on multiple channels, as well as manage orders, inventory and analytics - all in one place.

Sellbrite recently won the Ebay Rapid Growth Star Award (2017) and is currently the preferred listing and inventory management software by Ebay Corporate. 

Since coming on board, I have helped Sellbrite:
    📈 Grow revenue 18 out of 18 months that I've been with them
    📈 Increase Domain Authority from 28 to 51
    📈 Grow email subscribers by 2,345%
    📈 Increase website traffic by 43%
    📈 Increase MRR by 134%
    📈 Increase ARPA by 71%
    📈 Increase LTV by 145%

Channels that we integrate with:
    ✅ Amazon
    ✅ eBay
    ✅ Walmart
    ✅ Shopify
    ✅ BigCommerce
    ✅ Magento
    ✅ Rakuten
    ✅ NewEgg
    ✅ Etsy

If you'd like to learn more about Sellbrite, or you'd like to sign up for a free 14-day trial, visit our website at Sellbrite.com

Marketing Manager, Lead Growth Strategist

St. Croix Prep Foundation

Founding Board Member

Dollar Hobbyz

Manage the marketing/growth team, manage and direct all aspects of our marketing online and offline tactics, including the website, content marketing, social media management, CRO, SEO, PPC, Advertising, directory management and more.

    📈 Increased Domain Authority from 25 to 31 in the first 2 months
    📈 Increased Gross Sales 21% in the first 2 months
    📈 Average 500% ROAS on all PPC (AdWords, Bing, Facebook, Amazon)
    📈 Manage daily growth for very large Amazon (US, CA, UK) and eBay stores
    📈 Grew Facebook followers 265% in 9 months
    📈 Grew Twitter followers 563% in 9 months
    📈 Grew Instagram followers 7,221% in 9 months
    📈 Started our YouTube channel and first video received 6,500 views within 45 days and is now over 
          150,000 views

VP of Marketing & Growth

When I Work

When I Work is a Venture Capital backed SaaS startup for online employee scheduling.

A few great things I was able to accomplish are:
📈 Reduced our TAC (Trial Acquisition Cost) by more than 50%
📈 Increased signups by more than 40%
📈 Grew revenues 270% in my first 7 months

Some of the great things I worked on are:
✏️ Wrote the job descriptions, interviewed, and hired our Data Analyst, Content Manager, Rich Media Producer, and Marketing Graphic Designer
✏️ Email management with Campaign Monitor, GetDrip, InfusionSoft, Mandrill
✏️ Oversaw many aspects (especially the copy, and SEO) of a new website created from scratch
✏️ Worked closely with the development team using GitHub, SourceTree, Aptana, Sublime Text (with minimal coding in HTML, CSS, PHP)
✏️ PPC management (AdWords, Bing, Facebook, Twitter) along with managing a few agencies to support our efforts.
✏️ Project management (managed the entire marketing team) using Basecamp
✏️ SEO/CRO and other areas of increasing our conversion rates and inbound leads
✏️ Content Management - managed the content along with our agency until hiring our content manager - continued to work closely with him on content promotion and ideation
✏️ Social Media Management - worked alongside our social media manager to create a promotion schedule to maximize likes, shares and comments using
✏️ Media production - worked with our Rich Media Producer to produce our new explainer video - I also wrote the script for the video.

Marketing Manager

University of Minnesota Medical Center, Fairview

* Quickly adapt to different ICU’s - often in the middle of a shift. 
* Trained to float to MICU, SICU, CVICU, BMT

Registered Nurse - ICU Float

* Post-Surgical care of Heart and Lung Transplant patients.
* Titrate medications based on their effectiveness and need

Registered Nurse - CVICU Traveller

Aultman Hospital College of Nursing and Health Sciences Alumni

* Ongoing work on the video tribute to the Aultman School of Nursing
* Manage the LinkedIn group

Immediate Past President - Board Member

* Wrote and delivered dynamic graduation presentations
* Worked on the video tribute to the Aultman School of Nursing

President - Board Member

* Created and managed alumni Facebook and LinkedIn accounts
* Brought extensive awareness to a younger generation of graduates

President Elect - Board Member

Aultman Hospital

* Pre-, Intra-, and Post- procedural nursing of Epidurals, Acupuncture, Trigger Points, Radio Frequency Ablations, Neurostimulators, Intrathecal pumps, and other procedures that facilitate pain relief.

RN - Center for Pain Management

* Prisma Dialysis, Sheaths, Open Hearts, Thoracotomies, AAA, Carotids, etc.

RN - CVSICU (Cardio-Vascular Surgical Intensive Care Unit)

Moments To Remember USA

* Expanded the company into the United Kingdom
* Business to Business (B2B) sales with CEOs, General Managers
* Organized and ran effective corporate Trade Shows
* Developed a corporate trade show program
* Created several forms to analyze trade show data
* Hire and manage a team of Regional Directors of Marketing

International Director of Business Development

* Organize and perform Trade Shows
* Enhance the company image through proven marketing techniques and sources.
* Follow up with lead from Trade Shows
* Interview, hire and manage a team of Regional Directors of Marketing

National Director of Business Development

* Create a customer base by developing the company image in local areas bringing awareness to local organizations through an effective cold call campaign.

Regional Director of Marketing

I’ve always loved two things: solving puzzles and helping people win.

That obsession turned into Elumynt — where we’ve helped ecommerce brands not just grow, but exit, IPO, and shatter ceilings they thought were permanent. 13 exits (including an $800M sale and a public offering) later, we still believe the best growth is simple, strategic, and surprisingly human.

I host the Up Arrow Podcast to pull back the curtain on growth secrets most agencies won’t tell you with BRILLIANT guests like Harley Finkelstein (President of Shopify) and Brieane Olson (CEO of PacSun).

Growth isn’t magic. It’s math. And it should always be profitable.

When I’m not scaling brands, you’ll find me playing volleyball with my daughters, dating my wife, making music, or pretending I’m better at golf than I actually am.

“Avatars are going to represent the new UI and UX of the internet. Mobile apps as they exist today are going to be fully deprecated.” — Akash Nigam

If the last decade was about brands finding a voice on social, the next one is about brands earning a relationship through an AI character people actually want to talk to.

Today’s guest is building that future. Seriously… every company will have an AI Companion, it’s just a matter of time.

Akash Nigam is the co-founder and CEO of Genies… the company Forbes says is “building the visual layer for LLMs,” and is now bringing emotionally intelligent AI avatars and UGC tools into games through a new partnership with Unity backed by some of the biggest names in tech and media, including a $150M Series C led by Silver Lake, Bob Iger involved at the board level, and earlier support from Mary Meeker’s BOND.

In this episode of the Up Arrow Podcast by Elumynt, Akash and I dig into:

✅ How avatars have evolved with AI
✅ Why avatars will replace mobile apps as the internet’s primary interface
✅ Using multiple AI companions to build authentic customer relationships
✅ How fashion brands, like Brieane Olson’s PACSUN, can create personality-driven AI experiences
✅ The importance of guardrails, security, and moderation to keep AI companions safe and on-brand
✅ Transmedia opportunities for personalized, interactive IP across media platforms
✅ Key metrics for measuring relationship depth and customer engagement with AI avatars
✅ AI Companion ideas for The Home Depot, Gucci, and BALENCIAGA
✅ Important lessons from The Teenage Mutant Ninja Turtles leader, Master Splinter

Plus, as always, we get into a little of the personal stuff as we talk about growing up in Silicon Valley and the ability to dream (and permission to fail), and creating “unnecessary disruptions” like “finger forks” for fun.

You can watch the video here: https://lnkd.in/gF9wuEkm

Also, a special thank you to Michael Paffmann for reaching out to get me and Akash connected for this episode.

William Harris

Helping brands grow profitably (yes, that’s rare) | CEO @ Elumynt | Host @ Up Arrow Podcast

Open article: AI Companions: The Visual Layer for LLMs (And Why Your Brand Needs One) With Akash Nigam | Elumynt by elumynt.com

AI Companions: The Visual Layer for LLMs (And Why Your Brand Needs One) With Akash Nigam | Elumynt

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