Elumynt

Elumynt is a performance driven ecommerce marketing agency. 

We're a small, hand-picked group of senior-level professionals that have demonstrated ourselves to be the best in our respective fields. Our focus is on finding the best opportunities for your store to grow and then hitting it with everything we've got.

These are just a few of the things we've managed to do for our clients:
    📈 Double organic traffic (120% increase) in just one month using only on-page technical SEO
    📈 5,601% ROAS (Return on Ad Spend) on Facebook ads
    📈 Domain Authority increase of 34.8% in 3 months
    📈 Blog Traffic increase of 159% in 2 months
    📈 20% Conversion Rate Optimization improvement in 1 month

Our services include:
    ✅ Ecommerce strategy and implementation (Shopify Plus Partner, BigCommerce Partner)
    ✅ SEM (Adwords Partner, Bing Partner)
    ✅ Paid Social (Facebook ads, Instagram Ads)
    ✅ Email setup and optimization (Klaviyo, Mailchimp)
    ✅ Content Marketing (Wordpress)
    ✅ Link Building

If you're interested in learning more, or working with us, check out our website at Elumynt.com

Founder, CEO

Sellbrite (Acquired by GoDaddy)

Sellbrite is quickly becoming the #1 multichannel ecommerce SaaS solution enabling online retailers to easily list and sell their products on multiple channels, as well as manage orders, inventory and analytics - all in one place.

Sellbrite recently won the Ebay Rapid Growth Star Award (2017) and is currently the preferred listing and inventory management software by Ebay Corporate. 

Since coming on board, I have helped Sellbrite:
    📈 Grow revenue 18 out of 18 months that I've been with them
    📈 Increase Domain Authority from 28 to 51
    📈 Grow email subscribers by 2,345%
    📈 Increase website traffic by 43%
    📈 Increase MRR by 134%
    📈 Increase ARPA by 71%
    📈 Increase LTV by 145%

Channels that we integrate with:
    ✅ Amazon
    ✅ eBay
    ✅ Walmart
    ✅ Shopify
    ✅ BigCommerce
    ✅ Magento
    ✅ Rakuten
    ✅ NewEgg
    ✅ Etsy

If you'd like to learn more about Sellbrite, or you'd like to sign up for a free 14-day trial, visit our website at Sellbrite.com

Marketing Manager, Lead Growth Strategist

St. Croix Prep Foundation

Founding Board Member

Dollar Hobbyz

Manage the marketing/growth team, manage and direct all aspects of our marketing online and offline tactics, including the website, content marketing, social media management, CRO, SEO, PPC, Advertising, directory management and more.

    📈 Increased Domain Authority from 25 to 31 in the first 2 months
    📈 Increased Gross Sales 21% in the first 2 months
    📈 Average 500% ROAS on all PPC (AdWords, Bing, Facebook, Amazon)
    📈 Manage daily growth for very large Amazon (US, CA, UK) and eBay stores
    📈 Grew Facebook followers 265% in 9 months
    📈 Grew Twitter followers 563% in 9 months
    📈 Grew Instagram followers 7,221% in 9 months
    📈 Started our YouTube channel and first video received 6,500 views within 45 days and is now over 
          150,000 views

VP of Marketing & Growth

When I Work

When I Work is a Venture Capital backed SaaS startup for online employee scheduling.

A few great things I was able to accomplish are:
📈 Reduced our TAC (Trial Acquisition Cost) by more than 50%
📈 Increased signups by more than 40%
📈 Grew revenues 270% in my first 7 months

Some of the great things I worked on are:
✏️ Wrote the job descriptions, interviewed, and hired our Data Analyst, Content Manager, Rich Media Producer, and Marketing Graphic Designer
✏️ Email management with Campaign Monitor, GetDrip, InfusionSoft, Mandrill
✏️ Oversaw many aspects (especially the copy, and SEO) of a new website created from scratch
✏️ Worked closely with the development team using GitHub, SourceTree, Aptana, Sublime Text (with minimal coding in HTML, CSS, PHP)
✏️ PPC management (AdWords, Bing, Facebook, Twitter) along with managing a few agencies to support our efforts.
✏️ Project management (managed the entire marketing team) using Basecamp
✏️ SEO/CRO and other areas of increasing our conversion rates and inbound leads
✏️ Content Management - managed the content along with our agency until hiring our content manager - continued to work closely with him on content promotion and ideation
✏️ Social Media Management - worked alongside our social media manager to create a promotion schedule to maximize likes, shares and comments using
✏️ Media production - worked with our Rich Media Producer to produce our new explainer video - I also wrote the script for the video.

Marketing Manager

University of Minnesota Medical Center, Fairview

* Quickly adapt to different ICU’s - often in the middle of a shift. 
* Trained to float to MICU, SICU, CVICU, BMT

Registered Nurse - ICU Float

* Post-Surgical care of Heart and Lung Transplant patients.
* Titrate medications based on their effectiveness and need

Registered Nurse - CVICU Traveller

Aultman Hospital College of Nursing and Health Sciences Alumni

* Ongoing work on the video tribute to the Aultman School of Nursing
* Manage the LinkedIn group

Immediate Past President - Board Member

* Wrote and delivered dynamic graduation presentations
* Worked on the video tribute to the Aultman School of Nursing

President - Board Member

* Created and managed alumni Facebook and LinkedIn accounts
* Brought extensive awareness to a younger generation of graduates

President Elect - Board Member

Aultman Hospital

* Pre-, Intra-, and Post- procedural nursing of Epidurals, Acupuncture, Trigger Points, Radio Frequency Ablations, Neurostimulators, Intrathecal pumps, and other procedures that facilitate pain relief.

RN - Center for Pain Management

* Prisma Dialysis, Sheaths, Open Hearts, Thoracotomies, AAA, Carotids, etc.

RN - CVSICU (Cardio-Vascular Surgical Intensive Care Unit)

Moments To Remember USA

* Expanded the company into the United Kingdom
* Business to Business (B2B) sales with CEOs, General Managers
* Organized and ran effective corporate Trade Shows
* Developed a corporate trade show program
* Created several forms to analyze trade show data
* Hire and manage a team of Regional Directors of Marketing

International Director of Business Development

* Organize and perform Trade Shows
* Enhance the company image through proven marketing techniques and sources.
* Follow up with lead from Trade Shows
* Interview, hire and manage a team of Regional Directors of Marketing

National Director of Business Development

* Create a customer base by developing the company image in local areas bringing awareness to local organizations through an effective cold call campaign.

Regional Director of Marketing

I help ecommerce and SaaS businesses accelerate their revenue and user growth using modern, intelligent strategies.

I'm currently the founder and CEO of Elumynt, an ecommerce marketing agency and the head of marketing for Sellbrite, a SaaS company that focuses on multichannel ecommerce growth and management.

My team and I have worked with companies such as Nike, Nickelodeon, Humana, Jack Daniels, Allen Edmonds, Duluth Trading Company, Aerosmith and more. 

I recently helped a client earn 5,601% ROAS (Return on Ad Spend) on Facebook ads, helped a large ecommerce store double their organic search traffic (120% increase) in just one month of only doing on-page technical SEO improvements, and I helped a B2B SaaS blog grow from roughly 20k monthly visitors to over 100k monthly visitors in under 2 years.

I'm also a regular contributor to many large publications including Entrepreneur, Fast Company, Shopify Plus, The Next Web, Search Engine Journal, Social Media Today, Marketing Insider Group, Business 2 Community and a speaker for large events such as IRCE (Internet Retailer's Conference) and CoffeeFest.

Thanks for checking out my profile. I'd love to chat with you about how I can help you grow your business as well - so feel free to send me a message on LinkedIn.

I saw this image last night and liked it because of how it aligns with one of our core values at Elumynt.

We narrowed our core values to just THREE, to really try to drive home the most important ones. 

✅  Be Innovative.
✅  Be Accountable. 
✅  Be Human. 

I want to share with you what I wrote out internally about what it means to "be human" because I think a lot of people could really resonate with this. 

  
We are human beings.
 
We have emotions. 
 
We have families and friends and pets — we have good days and bad days and even some “meh” days.
 
We have hopes and dreams — and fears and heartbreaks.
 
And the same is true for our clients, our team, our vendors, and everyone else that we come in contact with — even the people on the road as we drive to work.
 
So we will make sure that we are a positive influence on every precious human life to the best extent possible. 
 
We will take the time to listen. 
 
We will communicate purposefully, thoroughly, and kindly.
 
We will opt for more lighthearted, playful communication whenever possible — while recognizing the need for seriousness at appropriate times as well.
 
And while we do have people relying on us — counting on us — we recognize that we are not perfect… that we need to be as kind to ourselves as we are to others.
 
“Out of the overflow of the heart, the mouth speaks”
 
We recognize that if we want to be a positive influence on those around us, we must protect our hearts by showing ourselves grace as well — we must recognize that we are not alone, take time off, establish good habits, and advocate for ourselves and our teammates against unrealistic expectations.

#team #human #culture #corevalues

William Harris

$38M in 10 weeks on Shopify… that’s impressive, but did you know that Josh Behr also set the then-highest single-day sales record on Shopify in 2015 at $5.5M?

Joshua Behr is the CEO of AMB Interactive LLC and has worked with some of the largest apparel brands in the world, managing massive email lists (over 16 million users) and knows how to really make the most of email and SMS on Shopify.

In this episode of the Up Arrow Podcast by Elumynt, Josh and I dig into:

✅ How he set this Shopify record selling hoverboards
✅ Purchasing JackThreads and the ups and downs of buying a business
✅ Taking a 16M email list down to 400,000 to finally make it a PROFITABLE email list
✅ Why NOT every email is created equal
✅ Better email segmentation that allows you to turn an inventory asset into a cashflow king
✅ The brilliant contact enrichment that’s already built into tools like Klaviyo, Sendlane, Listrak, and others
✅ Where else you should be pushing your email segments to get the most growth
✅ Why you need to STOP selling the “whole story” in the email
✅ Shoutout to Kurt Elster’s episode on the Up Arrow Podcast and our discussion about “The User Is My Mom”
✅ Why “retention is the new acquisition” is complete BS
✅ Shoutout to Michael Siegel’s episode and his brilliant post-purchase education

Plus, as always, we get into a little of the personal stuff as we talk about the misery of being a Jets fan and how it’s made Josh a better entrepreneur, his love of the quote “all gas, no brakes” by coach, Robert Saleh, and our mutual love of Maryann Donuts in Canton, Ohio.

You can watch the video here: https://lnkd.in/g8-PzSzG

Also, a special thank you to the one and only, David Herrmann, genuine human being, incredible advertiser, creator of the Olive Garden Ecommerce Meetup, and one of my absolute best friends, for putting me and Josh in touch for this episode.

#emailmarketing #smsmarketing #retentionmarketing #DTC #retail #ecommerce #retailstrategy #digitalmarketing #shopify #ecommercetips #ecommercemarketing #podcast #entrepreneurship #marketingandadvertising #commerce #dtcmarketing

elumynt.com • 56 min read

Email Personalization and Segmentation: $38M in 10 Weeks with Josh Behr | Elumynt

Matthew Bertulli sold his company for a life-changing amount of money — but it almost didn’t happen (and we chat about why).

Now Matt’s the CEO of Pela and Lomi, which has Jay-Z's Marcy Venture Partners as a notable investor, was named Top 10 in the Canadian Business Growth 500 ranking and are # 1 in Deloitte’s Fast 50 for cleantech businesses in Canada. He’s also one of the hosts of the fantastic, Operators Podcast.

In this episode of the Up Arrow Podcast by Elumynt, Matt and I dig into:

✅ The Rich vs. King article by Jason Cohen (from the book by Noam Wasserman — whom I got to hang out with at the TribeWorks event by Brian Wallace in NYC earlier this year)
✅ The 7 characteristics that make a great CEO
✅ Why one of the top jobs of a CEO is to deter competition (and what the best moats are)
✅ How everything a CEO does boils down to these three things (grow sales, reduce costs, and…)
✅ Offensive vs. defensive acquisitions and how to know which game you’re playing
✅ Why he’s never clicked on a social ad and purchased anything (even though Cuts is trying hard), and what that means for the state of social advertising
✅ The secret trick Alejandro Chahin used to get Matt wearing Mott & Bow jeans
✅ The brilliant work Havas is doing with TV advertising in THIS demographic
✅ Why inventory can make or break a consumer business
✅ The beautiful execution Jason Panzer pulled off with Gordon Ramsay and HexClad Cookware

Plus, for the first time ever… I shoot him some “DTC Twitter” rapid-fire questions:
🔥 Cost caps?
🔥 Attribution?
🔥 Touch Grass?
🔥 Ugly Ads?

Oh yeah, and as always, we get into a little of the personal stuff as we talk about what it was like meeting Jay Z and Jay Brown, and five of the guiding principles Matt has tucked away in a secret Notion dashboard for living his life.

You can watch the video here: https://lnkd.in/gheDyqxM

Also, a special thank you to the brilliant, David Herrmann, one of my best-friends, INCREDIBLE marketer, and LA police-chase connoisseur, for making this wonderful introduction.

#DTC #retail #ecommerce #retailstrategy #digitalmarketing #shopify #ecommercetips #ecommercemarketing #podcast #entrepreneurship #marketingandadvertising #commerce #dtcmarketing #CEO #acquisitions #celebrityinfluencer

When it comes to medicine, you could twiddle your thumbs and wait for legislation — or you could innovate and pioneer the rapidly growing field of DTC Medicine. 

Shani Bocian Steinberg chose the latter, and it’s paying off nicely. Since Allermi’s launch, she’s raised over $4.7M and grew the company over 1,000% in 2023. 

In this episode of the Up Arrow Podcast by Elumynt, Shani and I dig into:

✅  What inspired Shani to start Allermi
✅  Why personalized DTC medicine is the future of pharmaceuticals 
✅  How Allermi “bypasses” insurance to provide customized, accessible care
✅  The principles of a credible consumer health company with insights from Curology, Apostrophe, Musely, hims & hers, Viome, and Geneticure
✅  What are the keys to building a nine-figure e-commerce store 
✅  Generating customer loyalty through free trials and referral programs
✅  What obstacles Shani has faced scaling her brand
✅  How Shani’s family’s background in pathology and immunology shaped her career

Plus, as always, we get into a little of the personal stuff as we talk about how Shani was an entrepreneur even as a kid with lemonade stands, car washes, cupcakes, and more.

You can watch the video here: https://lnkd.in/gRbfPbhx

Also, a special thank you to Savanna Poirier with Kitcaster for making this wonderful introduction.

#DTCmedicine #DTC #retail #ecommerce #retailstrategy #digitalmarketing #shopify #ecommercetips #ecommercemarketing #podcast #entrepreneurship #marketingandadvertising #commerce #dtcmarketing

elumynt.com • 47 min read

The Rapid Growth of DTC Medicine With Shani Bocian | Elumynt

Minnesota ecommerce friends... it's been way too long since we've hung out. Chris Carey and I are putting together a little hangout. Low key - just a few great people, getting together for food and drinks. 

If you're in the area, it would be awesome if you could join us!

Signup at the link so we know who to plan for: https://lnkd.in/e7fFtWFH

#minnesota #twincities #ecommerce #DTC

Sponsored by Traction Capital and Elumynt

The Ellen DeGeneres Show, The Today Show, Rachel Ray… the cover of Entrepreneur Media magazine — Katie Richardson, the wildly creative founder of Puj, had built a multi-million dollar international retail & ecommerce company with distribution in 2,000 stores and 26 countries and experienced joy, and pain, that led to her transformation as a human being.

After a successful exit, she’s now an executive business coach where she teaches founders and CEO's the mindsets, skill sets, and toolsets they need to operate POWERFULLY in business and life...so that they can live with PURPOSE and do what they were born to do.

In this episode of the Up Arrow Podcast by Elumynt, Katie and I dig into:

✅ How product design can be transformative for both consumers and creators
✅ The journey of building a product from concept to commercial success
✅ Tips on getting your brand featured on major platforms: focus on human connection
✅ How to engage customers emotionally through thoughtful product packaging
✅ Recognizing when it's time to pivot in your entrepreneurial journey
✅ The powerful shift from focusing solely on a business model to including personal development
✅ Why implementing simple changes to your morning routine can lead to significant personal growth
✅ How life experiences allow you to reflect on personal growth

Plus, as always, we get into a little of the personal stuff as we talk about Bible verses, homeschooling, and Katie’s most embarrassing moment.

You can watch the video here: https://lnkd.in/gGFbtx_D

#PR #DTC #retail #ecommerce #retailstrategy #digitalmarketing #shopify #ecommercetips #ecommercemarketing #podcast #entrepreneurship #marketingandadvertising #commerce #dtcmarketing #CEO #acquisitions

elumynt.com • 50 min read

Earning National Media Acclaim but Wishing It Would End With Katie Richardson | Elumynt

The book “Outliers” by Malcolm Gladwell, shows us that success at almost anything is a result of 10,000 hours…

But that means that there is almost certainly an imbalance that’s created as well. 

You likely had to give up something else, social interaction, sleep, family time, working out… something. 

That’s not necessarily a good or bad thing, just an observation worth calling out.

$65,000 in 7 days on TikTok 💸

Starting today, through the end of the month. If you HAVEN’T spent a dime on TikTok for ads, we will give you 10% back from what you spend on TikTok in the first 28 days (must be eligible and a new client) if you link with us on TikTok. 

As a TikTok Shop Partner. We help solve violations, get coupons and more! All for FREE!

If you have a business or you have already run ads, we would love to offer our support for FREE! (Yes literally free) 

Fill out the form 👇 to see if you are eligible 

https://lnkd.in/eYUdpC24

Ready to explore a fresh perspective on e-commerce growth strategies? 💡 Our latest podcast episode features none other than William Harris, CEO & Founder of Elumynt, LLC! 🚀

Join us as we delve into the world of EBITDA-focused growth optimization, prioritizing bottom-line success, and mastering media buys for maximum profitability. 📈 From success stories to tactical insights, this episode is packed with valuable takeaways for entrepreneurs navigating the e-commerce landscape.

Listen now for actionable strategies to enhance your business's acquisition potential and drive bottom-line growth! ➡️ https://lnkd.in/gy8uTqut

Don't miss out on daily entrepreneur inspiration! Subscribe to The Thoughtful Entrepreneur podcast and stay ahead of the game. ✨ 

#TheThoughtfulEntrepreneur #EcommerceGrowth #EBITDAOptimization #EntrepreneurshipInsights

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