Tidio

Product Manager for Chatbots & Growth Teams.

Senior Product Manager

Grupa Wirtualna Polska

Media publishing company.

• Team Lead for an internal digital consulting team (2 ppl) with competences in the areas of digital media planning, business analysis & product management
• Reconstructed & reorganized SEO team. Increased team size from 6 to 15 within six months, including hiring the permanent leader
• Increased traffic from push notifications channel by ~70% (20M+ PV) through flow optimization, automation implementation & regular workshops for publishers
• Launched multiple product tests & projects aimed at increasing reach & generating revenue (incl. big data related, funnel and traffic redistribution, innovations)
• Managed digital media buying for the internal clients' campaigns (ongoing & bigger initiatives with budget up to 400k+ PLN)

Head of Growth

Wedding.pl

The biggest polish wedding marketplace.

• Led the multidisciplinary product team. Planning and managing implementation of GTM strategies, incl. 360 product development, marketplace CRO, SEO, performance marketing & marketing automation
• Responsible for two key metrics: traffic and marketplace liquidity. Implemented traffic redistribution and funnel optimization initiatives that enabled ~40% rise in conversion rate on a yearly basis, despite the pandemic and wedding market breakdown
• Implemented several high-impact, cross-functional projects supporting company's vision and business goals, incl. product mix optimization, marketing team restructuring, implementation of product analytics, customer segmentation & propensity modelling, new products & revenue streams testing (ad-supported, freemium & subscription models), post-merger integration of acquired content hub

Head of Product & Growth

Daftcode

Venture Building Company developing, launching and scaling its own digital businesses. 

• Appointed as the Business Unit Lead 4 months after being hired for the role of Product Manager; responsible for P&L and business operations
• Developed a go-to-market strategy for C2C marketplace venture (as-is, market, competitors’ and customer analyses, initiatives assessment, roadmap) to enhance customer experience and increase revenues 
• Launched a new product that increased the business unit's revenues by 25% and secured strategic break-even
• Identified potential business partners and built relationships with top affiliates, tech providers & external vendors; reduced data licenses cost by over 80% by renegotiating contracts with suppliers
• Led all digital marketing functions, including media planning, creative, comms

Business Unit Lead

Product Manager

Nightly by DreamJay Inc.

MedTech Start-up (15+ people; 2,3 mln USD in seed funding).

Touching every aspect of mobile business strategy: from product planning, design, development to marketing for the B2C product.

• Designed product development roadmap based on conducted market & customer analyses. Implemented initiatives resulted in increased retention rate (+250%) & conversion rate (+100%) within six months
• Reduced the customer acquisition cost by 50% through the new acquisition budget's structure

Business Analyst

10Clouds

As a part of 10Clouds I was responsible for helping our clients to translate business objectives into great products.

• Advised clients on digital product strategies. Designed 10+ web and mobile applications from various sectors collaborating with technical teams, project managers, internal stakeholders and external vendors
• Led strategic workshops and conducted UX research (surveys, benchmarking, usability testing) to establish customer personas and journey maps, and to define scopes of the projects
• Managed the team of four in development of the owned marketing channels

Digital Product Consultant / Account Executive

Isobar

• Worked as an external e-commerce analyst for large companies (incl. Jeronimo Martins); designed conversion rate optimization initiatives based on analyzed websites' usage data, usability heuristics, A/B testing

UX Designer

Sky Gate

• Designed digital products for early-stage startups; conducted UX analyses to advise clients on long-term development plans

Experienced Digital Executive with a strong focus on driving growth & revenue.

Key expertise areas:
Go-To-Market Strategy
Product Management
Digital Media: Online Advertising and Programmatic
Analytics
Business Development

Taplio

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