Bothrs

• We help startups and corporates launch and grow digital products that users and businesses love.
• I design and prototype applications with strategy, brand, accessibility, testing and growth in mind.
• We partner with clients to create engaging and habit-forming experiences that solve real problems.
• I lead the Product Design chapter and ensure all designers perform to the best of their abilities.
• We constantly build MVPs and improve our processes and design systems.
• Clients: Emma Sleep, Cigna, Belfius, Proximus, Sofico, Skindr, Edgard & Cooper, Gigaset, Healthblocks, Fintrax, Contractify, Banx, MyMuscleChef, Walmart, ...

bothrs.com
dribbble.com/wouthel
wouthelsmoortel.com
wout@bothrs.com
+32 468 07 63 50

Design Lead

UX Lead

• Strategy & Execution of Digital Experiences
• UX
• Design Sprints
• Innovation Culture
• Validated Learning
• User Experience & Rapid Prototyping
• Chatbots, PWA, Machine Learning, Blockchain

✉️ wout@bothrs.com
📱+32 468 07 63 50

Digital Product Strategist

Duke & Grace

Senior UX & UI Designer

wouthelsmoortel.com

Freelance Senior Product Designer. UX, UI, Brand.

I have ten years of experience creating digital tools, websites, apps, design systems, building digital strategies and facilitating all kinds of design thinking workshops.

Clients include Securitas, UNIZO, BinckBank, VLAIO, Grant Thornton, Gigaset, HealthBlocks, Biosil, Belfius, Bizbike, Nona Drinks, Sofico.

Senior Digital Product Designer - UX, UI, Brand

TripMedic

TripMedic is a multilingual medical matching service that allows tourists and expats to instantly find available practitioners with the relevant specialty who speak their language.

I successfully delivered the online platform where customers book appointments and medical professionals manage their business. Headquartered in Barcelona, I managed a remote UX and frontend development team and traveled frequently.

Responsibilities: business strategy, value proposition design, team management, director, digital platform design and user experience, user interface design, design system setup, knowledge transfer, company communication & collaboration, branding

https://tripmedic.com/

Head of UX and UI, Co-Founder

Systemic Design Toolkit

Systemic design is a methodology to analyse complex issues and to develop products, services, systems and organisations in such a way that they leverage towards societal change and impact.

The toolkit establishes a common understanding and language, enabling dialogue among stakeholders, including designers. It offers methods and hands-on tools for co-analysis of complex challenges and co-creation of systemic solutions.

Responsibilities: Project management, value proposition design, business model design, user interface design, responsive website development (including CMS setup and integrations)

https://systemicdesigntoolkit.org

Venture Project Manager

Namahn

I had the pleasure to work with teams of various companies and international organisations. The focus of most projects was interaction or service design. Below I present two cases in detail. Other organisations include: European Commission, Sony Europe, AG Insurance, Worldline and Newtec.

Siemens

Together with Siemens we realized a major redesign of SIPAT. It is a data-mining tool that processes and analysis large amounts of data to facilitate process improvements for the manufacturing and development of pharmaceutical products.

The main challenge was moving to a visual interface displaying various objects that need configuration. The main goal was to satisfy the users by visualizing a complex process in order to increase learnability and understandability.

Responsibilities include
- Field studies to gather user requirements
- New software architecture
- Facilitating design workshops with client
- Wireframing
- Interacting with Siemens developers
- Interacting with Siemens clients (Merck, GSK) to validate design choices
- Visual design
- Specification outlining the software design

Eurocontrol

In order the merge all existing interfaces used in the air traffic flow and capacity management industry in Europe, Eurocontrol set up the n-CONECT program to gradually shift all systems to web-based technology.

Namahn is involved in building the HMI library to build any application and the overall platform. This goes from responsive interface components to notification behavior in specific applications. We conduct workshops with various stakeholders to gather requirements and validate designs.
We work in close coordination with product owners, analysts, architects, developers and end-users.

Responsibilities include
- Field visits to airlines and the network manager control room - gathering user requirements
- Facilitating design and strategy workshops
- User interface mockups
- Collaborating with Eurocontrol and external developers - defining interface patterns

UX Designer

Interaction Design Intern

• UX/UI Design Lead and Digital Strategist at Product & Innovation Studio Bothrs
•  Innovation through product design, venture building, MVP launches, and customer experience design.
• Founded startups in finance and healthcare; now helping corporate clients and ventures.
• I speak about entrepreneurship, design thinking and innovation.

Contact me if you want to talk about any of the above or share insights.

wouthelsmoortel.com
dribbble.com/wouthel
bothrs.com
wout@bothrs.com
+32 468 07 63 50

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