Will Palmer's Linkedin Analytics

This business lesson changed everything for me: It's all about WHO. Not HOW. Always. My team is remote - scattered all throughout the country. How the heck does a team like that create "culture?" How do we create a feeling of value and importance that goes deeper—something that actually drives growth, unity, and impact... We put this to the test at our 2025 Growth Lab Conference in Atlanta. Here’s how we redefined what it means to grow as a team—inside and out… ⬇️ ✅ Culture isn't about what you do - it's about who you become. We spent time learning about one another, growing closer, and aligning around a shared vision to level up everything we do—for each other and for our clients. ✅ Culture is built in the moments of real connection: We shared the moments in life that shaped us. Shared how we can push each other forward. We shared our truths and our struggles. Created space for real conversations. Had hard but necessary discussions. Challenged each other with honesty. Shared where we have fallen short. Made feedback a gift, not a threat. Shared where we can get better. Gave permission to speak up. Openly listened to one other. No judgment, no egos. Just a room full of people who genuinely wanted to grow—together. The biggest takeaway? Great culture isn’t about what’s written in a handbook—it’s about how you show up for each other, push each other to grow, and commit to a bigger vision. And that’s exactly what we’re doing at Growth Lab in 2025! I am just grateful to be a witness. And because we never do things halfway… we turned these awesome conference pictures into rap album covers. 🎤🔥 I love my team.