Growth Lab

Law firm SEO, LSA, and PPC solutions for fast-growth firms seeking to dominate in online visibility, client-acquisition rate, and market share.

If you pay for SEO ask yourself this: What am I getting in service deliverables every month and is it really even working? 

Don't know for sure the answers? That's the problem with SEO today. And you're not alone...

We are also sick of the SEO companies out there that provide little value (other than sending a fancy monthly report) but collect ongoing invoices from their clients. 

We're different.

We are a group of top SEO business leaders and entrepreneurs who have gone through fire to help our clients dominate in online search ranking and client acquisition rate. 

We provide total transparency, better results, a more experienced team, and an award-winning marketing platform so that our law firm clients dominate their competitors in online visibility.

Our law firm SEO process works, and we show you the proof every single month.

Our clients are usually firms who already have a solid online marketing budget but work with an SEO provider they are unhappy with.

We like working with high-growth law firms that believe in the power of an expanded online presence. We like working with the real, confident decision makers. 

We like working with people who are motivated and who are ready to take their firm to the next level and are willing to try new things to beat their competitors. 

We work best with lawyers hungry to become the market leader in their industry that everyone else is chasing.

Want to see proof of our results? Book a no-obligation call: https://growthlabseo.com

Founder & CEO

Built for Brave

Community Founder & Podcast Host

Performance Content Partners, LLC

Co-Founder

Pavilion

Executive Member

FindLaw, part of Thomson Reuters

I help solo and small law firms generate quality new clients from outside their referral network through proven online marketing solutions.

Senior Client Development Consultant

ADP TotalSource

TotalSource, ADP's Professional Employer Organization (PEO) is the consulting division within ADP that focuses on Human Capital Management, innovative HR technology, and Risk Management for small to mid-sized firms. During my time with TotalSource as a District Manager, I sold the PEO model to C-Level executives within the Kansas City metro.

TotalSource District Manager

Sold employer-related services to small business owners in South Orange County - specifically payroll platforms and HR tools.

Became completely trained for Sales Executive position to support a team of reps and achieve sales growth.

Senior District Manager - SBS

University Daily Kansan

Created and managed promotional events and special sections for newspaper advertising sales team.

Promotions Manager

Founder & CEO @ Growth Lab. 12 years in Legal Marketing. Fully remote W2 workforce. SEO. Sales. AI. Currently launching Built for Brave men’s community. Go bet on YOURSELF today - you’re worthy of greatness. 🔥

I'm part of a new breed of digital marketing entrepreneurs utilizing technology and people to create insane value at scale.

Scaling Growth Lab (Legal Marketing SEO) from $0 to $10M ARR bootstrapped. Fully remote W2 workforce.

Launching Built for Brave Men’s community on Circle.so - 1000 member goal.

Founder of KyteStrings Digital and Co-Founder of Performance Content Partners.

— 

At my core, I identify as an artist.

I view business as a creative outlet that lets you stack infinite combinations of technology, people, and solutions together to deliver insane value to potential clients.

I’m also passionate and curious about a bunch of stuff.

What I Believe in:

Building Community
Entrepreneurship
Sharing Success
Giving Back
Leadership
Positivity
Courage
Trust

As a lifelong learner, I am obsessed with the systems and tools you can leverage to create highly profitable businesses while also crafting the best versions of ourself.

To discover what we’re called to do. 

To fearlessly pursue our calling without fear of regret.

That’s why I’ve always said and firmly believe that:

Happiness is a form of courage.

So please follow along and join me on my journey of continued creation and discovery. 

I hope my stories have a positive impact.

I shouldn't admit this.

But I was one of those people. I had all the career success but I never saw my partner. I was always working.

She was patient but eventually it became too much. Home life sucked. On the outside everyone thought I was crushing it. 

At home, everything was falling apart.

Money, job titles, promotions, corporate cards, big tech employers, free lunches – mean nothing if your home life is neglected. 

Without your family you have nothing. 

Agree?

Will Palmer

Don't forget how bad you wanted what you currently have. 
 
A few great ways to remind yourself of your journey: 
 
1. Look through old calendars/journals 
2. Revisit your previous year's goals 
3. Look at your growth from 30,000 ft 
 
It's easy to forget where you came from 
when we're focused on where we're going.

Founder & CEO @ Growth Lab. Legal Marketing. SEO. PPC. Sales. Personal Branding. Millennial. Currently launching Built for Brave men’s community. Happiness is a form of courage.

What are some tips for reflecting on one's journey?

No alternative text description for this image

I quit my job. 
 
My paychecks stopped. 
 
My Fortune 500 benefits stopped. 
 
My safety net, gone.  
 
On top of all of that, we had just had our 2nd baby. 
 
This was April of 2020. 
 
1 month after baby #2, another surprise: 
 
Covid happened and the world stopped. 
 
Trapped in the house with a newborn, a 4 year old, my wife, and no guaranteed income. 
 
I had two options: 
 
- Freak out and let fear control me, or... 
- Believe the future success for my families life was about to be written. 
 
I chose the latter.  
 
Once I did, amazing things began to happen: 
 
- I slowed down.  
- I gave up control. 
- I became a student of entrepreneurship. 
 
That's when the breakthroughs happened. 
 
➡️ I created a crystal clear vision for my business and mapped out the next 12, 24, and 36 months. 
 
➡️ I focused on generating revenue with founder-led sales. 
 
➡️ I delegated tasks to people I needed to trust in order to find time to sell more. 
 
The BIGGEST breakthrough? 
 
💥 I trusted the process and believed. 
 
-- 
 
When my back was against the wall, I created a new vision for myself and family. 
 
I was more motivated than ever. 
 
Without the safety net, I had seemingly NO OTHER CHOICE but to succeed. 
 
It's a powerful motivator. 
 
The result? 
 
My first year in business I did $856k in sales. 
 
If your career is not on a successful track, ask yourself: 
 
Am I taking the necessary risks to change?

If you feel like you're not valued at your job, consider this... 
 
The job does not define your worth. 
You define your worth. 
 
So is it time for a change? 
 
Might be. Until you make a move: 
 
Keep learning. 
Keep growing. 
 
And don't forget... 
 
Self-confidence is a powerful force.  
Don't let a job destroy that.

How can I improve my self-confidence in the workplace?

Here's what I've given up in order to gain a whole lot more (a list): 
 
Quick disclaimer: 
 
When you believe SO STRONGLY in yourself and your ideas, you're OK making sacrifices in order to achieve your dreams. 
 
I'm no exception. 
 
When I started my own business, I gave up: 
 
❎ Financial stability 
❎ Personal time 
❎ Social life 
❎ Comfort zone 
❎ Job security 
❎ Job benefits 
❎ Immediate gratification 
❎ Predictable schedule 
❎ High-paying salary 
 
Was it all worth it? 
 
Well, in exchange for those sacrifices I learned how to: 
 
✔️ Find innovative ways to make $ 
✔️ Build a support network of peers 
✔️ Cultivate resilience and adaptability 
✔️ Push personal boundaries 
✔️ Embrace spontaneity 
✔️ Appreciate the value of my time 
✔️ Practice mental toughness 
 
But the 2 MOST IMPORTANT blessings I received from my sacrifices? 
 
1️⃣ Loving what I do everyday 
2️⃣ Living with zero regrets 
 
Those are priceless. 
 
So... 
 
Yeah. 
It was worth it. 
 
Go build that thing. 
Go talk to that person. 
Go start that company.  
Go learn something new. 
 
Push past fear.  
 
Discover what awaits on the other side.

I turned 38 yesterday. To celebrate, here are 38 changes I made last year that had the BIGGEST impact on me: 
 
Er... 
38 is a lot I realized. 
And I couldn't think of that many. 
 
So I'll give you my top 15: 
 
1. Started journaling daily 
2. Hired a business coach 
3. Started going on more walks 
4. Started going back to church 
5. Learned to love myself better 
6. Dealt with my childhood trauma 
7. Started playing basketball weekly 
8. Started weekly check-ins with wife 
9. Became leader of men's church group 
10. Identified shame as enemy of growth 
11. Quit drinking alcohol - 320 days sober 
12. Spent more money on hiring top talent 
13. Began my personal brand journey on LI 
14. Began building community w other men 
15. Stayed sober from p*rn, 750 days sober 
 
People talk a lot about a GROWTH MINDSET on this platform. 
 
And I've been in that mode for the better part of 2 years now. 
 
Maybe it's a quarter/midlife crisis. 
 
But really, it's me shedding old skins that no longer serve me, my business, or family. 
 
If you're feeling stuck, one small change can improve your outlook and motivation. 
 
I'm grateful for everyone on LI who I can share my journey with and continually learn from. 
 
Until next year's 39 list... 
 
-Will

Leaders sometimes forget they hold the keys to someone else's growth. 
 
They are blindly focused on other things such as: 
 
⏱ hiring to replace open positions 
⏱ reporting down to managers 
⏱ reporting up to C-level 
⏱ putting out fires 
⏱ hitting a bonus 
⏱ sales targets 
 
Leaders forget that when their team is inspired and bought in, EVERYTHING becomes easier! 
 
- less fires 
- higher sales 
- higher bonus 
- less turnover  
- better outcomes 
- faster growth 
- happier clients 
 
Be the leader your TEAM needs. 
Not the leader YOU think they need. 
 
#leadership #entrepreneurship

GUILTY. 
 
I can't call myself a leader if I lead at work and not at home. 
 
I fall short at home because: 
 
● I've given all my mental energy to clients and employees. 
 
● I've hyper-focused on my to-do's. 
 
● I've been intentional at lifting others of in order to achieve business success. 
 
● I show up at home with nothing left to give. 
 
Why is this so much easier at my office desk than at the dinner table? 
 
-- 
 
I think as a man, I'm naturally inclined to provide. 
 
To focus on what keeps my family protected financially, etc. 
 
However...  
 
If that focus leaves my family at home feeling like they get the "left-overs" from me, is that truly providing them what they desire?  
 
While they certainly need food, shelter, and financial stability to feel safe... 
 
What my daughters and wife TRULY desire: 
 
✔️ Love 
✔️ Affection 
✔️ Undivided Attention 
✔️ My energy 
✔️ Me 
 
I've been reminded lately how important leading in ALL areas of life are. 
 
I can't call myself a leader if I lead at work and not at home. 
 
A few strategies to return home recharged: 
 
✅ Stop work 30 min early to re-focus 
✅ Disconnect and journal or go for a walk 
✅ Move to a space of gratitude 
✅ Be intentional to reframe your mind 
 
Let's go be intentional leaders and make an impact in the office AND at the dinner table. 
 
#leadership

MASSIVE NEWS. The FTC just banned noncompetes, making it easier for millions of workers to quit. 
 
Large employers with deep legal pockets have historically gone after ex-employees because they could afford to. 
 
The bullying ends now. 
 
The result of these noncompetes has been: 
- lower wages 
- less competition 
- lower employee bargaining power 
 
My prediction: 
 
The job market will slowly become saturated with top talent as employees quit. 
 
Why employees will quit: 
 
1. Start their own business selling similar products or services. 
 
2. Enter the gig economy and work as a freelancer for better work life balance. 
 
3. Seek better compensation. 
 
4. Seeking less toxic work cultures and environments. 
 
4. Find job roles that better align with their interests with competitors. 
 
-- 
 
MORE IMPORTANTLY: 
 
Here are the employers that will be hit the hardest by this law: 
 
If you have cut corners on creating a positive and safe company culture, watch out. 
 
If you have cut corners on compensation and benefits, watch out. 
 
If you have ignored what Millenials and Gen Zs care about such as paid time off, maternity and paternity leave, etc, watch out. 
 
--  
 
This new ban will force companies to continue innovating at a product/service level. 
 
It will force companies to drive culture initiatives that younger generations want. 
 
It will force health and wellness benefits and will remove people in leadership roles that create a toxic workplace. 
 
All in efforts to keep top talent that has only stayed because of scrupulous non competes. 
 
-- 
 
This is a win-win for employees that deserve better and for employers who have been investing in employees all along. 
 
They will be the ones who win the talent war now. Not legal departments. 
 
Strap in, folks. This is gonna get wild! 
 
-- 
 
Read my full blog post on the ban here: https://lnkd.in/g_etq7Mh 
 
♻️ Spread the word of this big news. 
 
#ftc #noncompete

How will the job market be affected by the ban?

What are some examples of culture initiatives that younger generations want?

What is the FTC and what is its role in the ban?

graphical user interface, text, application

The best way to sell is to stop selling. 
 
The Sales Bro: 
 
- "Living the dream, you know how it is." 
- "What's it gonna take to do the deal today?" 
- "This feature? It's mind-blowing, a total no-brainer!" 
- "Just checking in on email from last week." 
 
The Sales Pro: 
 
- "Doing great, thanks for asking." 
- "What other questions can I answer so you can make the right decision?" 
- "Our most successful clients use this feature." 
- "Per your request, reconnecting on..." 
 
Golden Nugget of Sales Wisdom: 
 
The best way to sell is to stop selling. 
 
This begins with speaking like the prospect's friend.  
 
A real human. 
 
Don't be a sales bro. 
 
Sound advice?  
 
#sales

How to unlock the power of emotion in marketing: 
 
Connect with your audience on a deeper level. 
 
Marketing is fast-paced and it's easy to get caught up in: 
- analytics 
- metrics 
- trends 
- data 
 
But don't forget the beating heart of it all: human emotion and psychology. 
 
Good marketing is about: 
- Forging connections 
- Driving decisions 
- Stirring emotions 
 
Every click, purchase, and interaction is an emotional decision, no matter how subtle or profound it seems. 
 
To elevate your messaging, you can: 
 
Put yourself in the shoes of your audience. Know their fears, hopes, and desires. 
 
Be authentic.  
 
Consumers crave genuine connections with brands that understand them deeply. 
 
Make it emotional and meaningful. 
 
#marketing 

How does emotion impact marketing strategies?

What are effective ways to understand the emotions of the audience?

Why do consumers seek genuine connections with brands?

Do you have a friend that has challenged you to grow without even knowing it?

I do.

First, some context.

Throughout my adult life I have struggled with many things:

- gratitude
- addiction
- work/life balance
- trusting in my faith
- obsession with success
- hyper-fixating on the wrong things

But I have watched a close friend of mine live a life of joy, gratitude, and purpose no matter the circumstances.

He's a selfless leader for his employees.
He's a selfless leader for his family.
He's turned his mistakes into blessings.
He's modeled a life-well-lived for me.

He's been there to hear about my failures and struggles.

He knows my ENTIRE story.
The good, bad, and downright ugly.

He meets my struggles with love, curiosity, open-mindness, and zero judgement.

He has believed in me when I haven't believed in myself.

And that makes all the difference.

To Travis Brown, I want to say thanks.

Thank you for teaching me through your actions.

Both personally and professionally.

I'm proud to call you a friend.

Who is the Travis Brown in your life?

I gave someone else control of my company.  
 
It was terrifying. 
 
I feared things wouldn't be done to my standard. 
 
I feared clients would see quality go down. 
 
I feared that all of my hard work building things the way I had would come crumbling down. 
 
-- 
 
In 2021 it was just me and a talented guy I found on UpWork. 
 
When I needed to hire our first real Account Manager he knew just the person: his wife. 
 
Her name? Christine.  
 
Smart and competent out of the gate, she urged me to let her have more responsibility.  
 
Reluctantly, I did. 
 
And sadly after, I just waited for things to go wrong. 
 
I was not used to allowing others do the work I myself was capable of. 
 
So I waited for the moment I would have to take back the reins. 
 
Waited for the sky to fall. 
 
But as I waited, something happened that I did not expect... 
 
My company took off. 
 
I discovered: 
 
I had more time to focus on strategy, selling, and growing revenue. 
 
✔︎ Clients were happy 
✔︎ Revenue was growing 
✔︎ I empowered a future leader  
✔︎ I learned to trust others to help me 
 
When I empowered Christine to own her role, to lead, and to advise, she thrived. 
 
As an entrepreneur, learning to give up control can be one of the HARDEST things to do. 
 
That's why so many people never hire.  
They stay solo. 
 
And that's ok... 
 
But if you want to build a legacy company: 
 
- You have to delegate. 
- You have to buy back your time. 
- You have to trust others to help you build. 
 
When you do, you go from solopreneur to entrepreneur. 
 
You go from "ME" to "WE." 
 
And that's when things get fun. 
 
If you're building, find others who are excited about your vision. 
 
Stop trying to control everything yourself. 
 
Loosen your white-knuckle grip on perfectionism. 
 
Your team, clients, bank account, and sanity will thank you. 
 
We can't go at this journey alone.  
 
My team makes all the difference. 
 
Someday (if you don't have a team yet), yours will too. 
 
#entrepreneurship #leadership

Want some terrible business and life advice? Look no further. 
 
There is no balance in life as an entrepreneur. Be okay and willing to give up everything to be successful. 
 
It's a badge of honor to be handcuffed to your computer on vacation. 
 
Wrong. 
 
This is toxic BS. 
 
How would I know? 
 
Because I have successfully built my entire company with the opposite approach. 
 
◼︎ Growth Lab Core Value #6: ◼︎  
 
"We believe in work-life balance and the pursuit of our individual interests and passions." 
 
What have the financial results been? 
 
Revenue growth since 2021  
300+% 
 
What have the mental results been? 
- Low stress 
- More time with family 
- More time pursuing individual interest 
- More time being present in the moment 
 
Here's the deal... 
 
You can build any kind of lifestyle and business you want to. 
 
If you care about unplugging, you can. 
If you care about just your business, you can. 
 
BUT... 
 
You DO NOT have to sacrifice everything in order to be successful. 
 
Success, according to "Mr. Wonderful" is dollars in a bank account. 
 
Success, according to me, is leading my family and being present in their lives. 
 
Success, according to my wife and kids, is intentional undivided attention. 
 
I'm sick of the stigma around entrepreneurship and hustle culture. 
 
Go build the life you want. 
Define success how you want. 
 
You can have money. 
You can build wealth. 
You can create a legacy. 
 
WITHOUT sacrificing everything.

Why is work-life balance important for entrepreneurs?

What are some common misconceptions about entrepreneurship?

"If you're 75% of plan or below, we have to let you go." 
 
That's what our VP of sales told the entire ADP sales office back in 2008. 
 
I was at 78%. 
 
No joke.  
 
For some context: 
 
- I had just graduated college. 
- Just moved from Kansas to California. 
- Just started my dream sales job. 
 
And then the world came crashing down. 
 
Biggest recession since great depression. 
 
The ONLY reason I was at 78% of plan? 
 
I was new and still on a ramp-up quota. 
 
Surviving this mass layoff was akin to an airplane crashing towards the ground and pulling up at the very last second. 
 
If my plane had crashed, I was moving back home.  
 
I would be broke and jobless. 
 
But by some miracle it didn't. 
 
I survived. 
 
Then I was tasked going door to door begging business owners to switch payroll. 
 
It sucked. Bigtime. 
 
I hated every part of my day.  
But I still kept going. 
Doing the activity. 
Grinding out long hours. 
Foot canvassing. 
Collecting business cards. 
Cold calling. 
Hustling. 
 
Why did I do all of this and not just quit? 
 
I knew finding success at ADP and in sales would open up a world of possibilities: 
 
- Promotions 
- Recognition 
- Higher compensation 
- New more lucrative opportunities 
 
All of this came true because I stuck with it. 
 
As an entrepreneur, sales is the single most important trait I possess that has translated into start-up success. 
 
Period. 
 
I post a lot about leaving a job you hate. 
 
While that's often the right move, sometimes you need to give yourself time to learn in an environment that pushes you. 
 
Challenges you. 
 
Forces you to be uncomfortable and forces growth. 
 
That's what sales did for me. And I'll be forever thankful. 
 
#sales  


People nearing the end of life were asked to share one piece of advice.

When asked what they believed was most important, they said:

1. Take more time to enjoy life.
2. Get a job you enjoy.
3. Try to love not hate.
4. Always be happy w/ yourself and others.
5. Slow down

There's so much we can learn from this.

For example...

Find fulfillment in your career rather than solely focusing on financial gain.

Appreciate the present moment and don't constantly rush through life without savoring its experiences.

Have fewer regrets by prioritizing: 

meaningful relationships.
personal fulfillment
mindfulness
positivity

Don't wake up one day at age 80 full of regrets.

What would you add?

End of Life Advice

To keep my family from living in a cardboard box, I just put my head down and just sell. 
 
I was months into starting my own company. 
 
I didn't know who would help me. 
I didn't know what the future held.  
I didn't know what I was really doing. 
 
All I knew was if I did these TWO things really really well everything would work out: 
 
1. Provide insane value to clients 
2. Sell  
 
So that's what I did.  
 
And at the time, it felt like trying to swim from one side of the pool to the other.  
 
Underwater in one breath.  
 
But I eventually sold enough and provided enough value to lift my head above water and breathe. 
 
Metaphorically looking back at the distance I covered. It was a huge distance. 
 
Sometimes, that's the mode you're in. 
 
No matter what you're chasing, stay focused and keep believing. 
 
Trust the process. 
Trust yourself and your abilities. 
 
#entrepreneurship #sales

When I was in sales, immersed in the corporate world, I made great money.  
But it came at a huge cost... 
 
My freedom.  
My peace. 
 
But I wouldn't change a thing. 
Professional sales taught me SO MUCH. 
 
Resilience.  
Perseverance. 
How to negotiate. 
How to communicate. 
How to generate revenue. 
 
However, there comes a time when you have to ask yourself if you were built for more. 
 
Something bigger. 
 
A lof of us that feel we are need to listen to that voice.  
 
Because when you do and act on it, your life can change in an instant.  
 
Those decisions can set you free. 
 
#entrepreneurship

What are some best practices for negotiation?

What are some examples of skills gained in professional sales?

How can one improve their communication skills in the workplace?

We're excited to announce that we're looking for a Personal Injury Lawyer to join our growing team! This is an entry-level associate position and we welcome both experienced and new lawyers to apply. 

While prior experience in personal injury law is a plus, it is not a requirement. We're a tech and data-driven team, so once initial training is completed, we offer a flexible hybrid work schedule that can accommodate anyone in the Cincinnati/Dayton area. 

If you're a lawyer interested in joining our team, please send your resume to josh@thehometownlawyers.com. We can't wait to hear from you!

Every freelance marketer needs to read this. 
 
The digital and gig economies have collided with personal branding to change the freelance game forever. 
 
THE EVOLUTION OF FREELANCERS: 
 
1950s: 
 
▪︎ Limited opportunities for freelancers 
▪︎ Large agencies dominate advertising 
▪︎ Getting clients: personal networks and word-of-mouth referrals 
 
1960s: 
 
▪︎ Emergence of direct mail advertising  
▪︎ Copywriters and designers emerge 
▪︎ Freelancers establish themselves as specialists in niche areas such as: 
- copywriting 
- graphic design 
- market research. 
 
1970s: 
 
▪︎ Niche magazines and publications 
▪︎ more avenues for writers and designers. 
▪︎ Freelancers submit physical portfolios to potential clients. 
 
1980s: 
 
▪︎ Introduction of personal computers  
▪︎ desktop publishing software  
▪︎ Freelancers can now produce professional-quality work from home, reducing the need for physical portfolios and in-person meetings. 
 
1990s: 
 
▪︎ The internet becomes more accessible 
▪︎ Freelancers create personal websites 
▪︎ Freelance marketplaces and job boards start to emerge, connecting freelancers with clients on a global scale. 
 
2000s: 
 
▪︎ Social media platforms emerge 
▪︎ Remote work becomes more common 
▪︎ Freelancers collaborate with clients from anywhere in the world. 
 
2010s: 
 
▪︎ Gig economy platforms emerge 
▪︎ Upwork and Fiverr gain popularity 
▪︎ Content marketing and digital advertising boom, creating high demand for freelance writers, designers, and digital marketers. 
 
2020s: 
 
▪︎ AI-powered tools emerge 
▪︎ Covid accelerates remote work 
 
2024 
 
▪︎ Increased emphasis on personal branding 
▪︎ LinkedIn become a crucial platform  
▪︎ LinkedIn for lead gen and authority 
▪︎ Personal branding becomes essential  
▪︎ Freelancers leverage content marketing strategies such as blogs, podcases, video to establish authority in their niche 
 
-- 
 
Today's freelancer has LinkedIn. 
 
If you start posting and creating authority, the possibilities and money are ENDLESS. 
 
There are levels to this thing.  
 
From earning a modest hourly wage to big ticket clients. 
 
Here's how you move up levels to make $$$: 
 
↳ Post about your expertise 
↳ Speak to a specific audience 
↳ Earn your first project 
↳ Share the results and reviews 
↳ Gain more experience 
↳ Move to more lucrative projects and $ 
↳ Repeat 
 
It's all about creating value, establishing authority, and building trust. 
 
The KICKER: build for a NICHE audience. 
 
Now go get your 💰 
 
#freelance #marketing

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