Zendesk

Following the acquisition of Ultimate by Zendesk, I now lead AI Sales for Zendesk's global SMB and Corporate segments.

Part of the leadership team taking AI from being a $6M business at Ultimate, to a $400M+ business at Zendesk.

Global Head of Sales, AI - SMB

Ultimate

Lead Ultimate’s Mid-Market & DACH Business, overseeing a team of Account Executives, SDRs and Solutions Consultants.

Head of Sales - Mid-Market & DACH

KNOWN™ Club

Founder

Flexa

Partnering with Flexa to help companies to get recognised as employers of choice, and to spread the message about the benefits of a flexible working future.

Flexa Partner

the D2 collective

Founding member of the D2 Collective. A diverse community of individuals working in tech, who come together to connect, learn and grow.

Founding Member & Connection Advocate - London

Freetrade

Investor

Elite Bistros

RevGenius

Selected as a founding member to help launch the RevGenius GTM community and mentor new joiners.

Founding Member

GrowthMentor

I advised and mentored founders and business leaders in the following areas:

* Remote, hybrid and flexible working model implementation
* Business growth - from MVP -> Start-up -> Scale Up
* Setting up Sales & CS teams for success as businesses grow

Future of Work and Go-to-Market Mentor

Sales Confidence

Sales Leadership Coach

I help ambitious people and companies grow, and be KNOWN for what they want to be known for.

Through content that cuts through the noise.
Storytelling that’s real and relatable.
Sales strategies that scale.

And most of all — doing work people actually enjoy.

I’ve spent 15+ years in SaaS — scaling revenue teams, leading through high-growth chaos, and helping companies (and people) grow without losing their soul.

Right now, I’m doing two things:

1. Leading global SMB AI Sales at Zendesk, post-Ultimate acquisition
2. Helping ambitious people grow and sell themselves

That looks like:
→ Founders who want a sales plan that doesn’t rely on cold DMs
→ Operators who want their content to convert, not just “perform”
→ Leaders ready to grow their brand without sounding like everyone else
→ Job seekers done with ghosting and mass applying
→ Sellers tired of chasing, ready to attract

All rooted in the belief that everyone should be able to sell their story — their way.
Not forced. Not fake. Not another “just follow this hook” template.

In short: I help people get known for what they want to be known for.

How I help:
→ GTM & sales coaching
→ Brand & content strategy that builds trust and pipeline
→ 1:1 support for leaders growing their presence online

Because everyone has a story.
Everyone should be able to sell themselves.
But most of us just don’t know where to start.

If that’s you — let’s chat.

📥 DM me on LinkedIn or book a call: https://calendly.com/willpscott/20-minute-intro

👀 Coming soon: re-launched newsletter + more coaching offers. Follow to stay in the loop.

I sent £4k to someone on the internet
So I could spend 1:1 time with them each week.

At first it felt awkward
A bit of fumbling around
I didn't share enough

But enough about OnlyFans 😉

I'm talking mentorship.

I invested in coaching and mentorship with Emily.

Here’s why → the longer you go on in your career, the fewer people are willing to tell you when you’re wrong, call out your blind spots, or push you harder than you’d push yourself.

Emily does all of that, and then some.
"That's too much at once, you're going to end up procrastinating."
"Cool, but what’s the actual plan, where do you want to be in 9 months?"
"I think you've a great angle with, X, you just need to think about it this way"

It’s uncomfortable.
It’s fun.
It’s exactly what I needed.

And before you ask → yes, it felt a bit wild wiring money to someone I've not physically met online.

But here’s what I’ve realised:

We’ll happily drop money on holidays, tech, cars, or gym memberships… but hesitate when it comes to investing in ourselves.

The truth?
These sessions have given me more clarity, accountability, and uncomfortable but necessary truths than I’ve had in years.

Emily has a way of saying the thing you don’t want to hear, but desperately need to.
Plus the group sessions are great.

So yeah, wallet's a bit lighter,
But sharper, more focused, and way better equipped than I was 3 months ago.

Will Scott

AI Sales Leader | Helping ambitious sellers & founders build their brand, tell their story & sell themselves with clarity so they stand out | Founder of KNOWN™ Club

Most sellers and founders think personal branding is bullshit.

Until they see how much pipeline it's costing them.

I get it.

You think LinkedIn content is fluffy.
That posting about wins, sharing insights, or showing some personality is just noise.

And some of it is - there's a lot of crap on here.

But there's also a tonne of value.

Because this is what happens when you build a brand and become known for something.

People slide into your DMs.
Not because you prospected them.
Or because you sent 47 follow up message.

But because they’d been quietly following your content for months… and then they hit a problem you could solve.

Read the message below.
The TLDR;
"I’ve been watching your posts. I have a problem - you can solve it. Can we talk?"

That was it.
No ice-breakers.
No trust-building dance.
No 6-touch sequence to get noticed.

They already knew my expertise.
They already trusted my approach.
They already believed I wasn’t going to waste their time.

Even though my content wasn't all about their exact pain point or industry.

Most sellers are fighting for 2% open rates…
The best are closing conversations that are already 80% sold.

The maths is simple:
→ Visibility = Opportunity
→ Authority = Trust
→ Trust = Faster deals

Today, buyers have endless choices.
They’re researching before you even know they exist. If you’re invisible in that process, you’ve already lost.

The best sellers aren’t just good at selling anymore.
They’re good at being found.
They're great at being known.

Your competition is building their personal brand whether you are or not.

It's up to you if you want to keep up or stay invisible.

Keen to learn how to get visible and attract inbound pipe like this?
That’s exactly what I share inside the KNOWN™ Club Club → https://lnkd.in/eBCdqUbt 

Sign up or drop me a DM if you want to get known and move on from spray and pray outreach sequences.

The quality of LinkedIn content is falling off a cliff. 

And it’s great. 

People copying word for word
AI writing 99% of content for most
Engagement pods and VAs everywhere
Content designed for the algorithm, not audience
Influencers pushing ‘frameworks’ 

It’s rapidly becoming a low quality echo chamber, with little to no value. 

And that’s fine. 

Because for the 1% who take the time. 
For those that target value not vanity metrics.
And for those who want connection over crap comments.

It’s an opportunity to stand out even more than before. 

For sellers, it’s never been easier to become known. 
For founders, there’s never been a better time to own your space.
For everyone, now is the time to build an authentic brand, tell your story and have opportunities come to you

People are craving authenticity 

So give it to them. 

Take the extra 5 mins to draft something real. 
Tell your story, not the one you think someone wants to hear. 
Stop trying to please everyone. 

Start posting in your voice.

You’ll stand out more than you realise.

And the results will follow.

Did you ever play doctors as a child?
Or teachers?

Of course you did.

But I bet you never played SaaS AE.

Why?
Because you never saw it.

As kids, we copy what’s right in front of us.
Teachers. Doctors. Firemen.

Not salespeople.
Not marketers.
Not founders.

Until now.

Last week, my daughter "played my job" with her toy laptop.

She wasn’t being a doctor or a teacher.
She was being me - on calls, working remotely.

This is the difference.

Remote work has brought our jobs into the living room.
Into our homes.

Our kids see us building, selling, leading, creating.
All in real time.

And it’s opening their world.
They’ll grow up knowing there are more paths.
More ways to work.
More ways to be known.

Because the future isn’t just about doing the work.
It’s about being visible while you do it to those that matter to you.

That’s why I built the KNOWN™ Club.
To help leaders, founders, and salespeople build a reputation that stands out - so the next generation doesn’t just copy what they see.

They get inspired by it and realise what's possible.

I still remember the worst advice I ever received...
"Stay in your lane, focus on your current job"

That’s the kind of advice people give when they’ve already given up on themselves.

You can wait your entire career for opportunities to land in your lap.

Or, you can go out and get them yourself.

We tell our kids to try new things.
We celebrate innovators who created something new.
We prospect to find customers instead of waiting for them to come.

Yet in careers? Too many people just sit, coast, and hope.

Here’s the truth: if you’re waiting for your boss or your company to hand you growth… you’ll be waiting forever.

Growth comes when you push yourself:

→ Move to the place that scares you
→ Quit the job that’s draining you
→ Get known for something
→ Start the side hustle
→ Join the start up
→ Write the posts
→ Build the brand

Nobody’s handing you the life you want.

And if you keep "staying in your lane", don’t be surprised when you get left behind.

That’s why I started the KNOWN™ Club.

To help people grow, stand out, and make sure they’re remembered for what matters.

I've just wrapped up 1:1 coaching with some brilliant AEs and founders. I've two spots left for now until the end of the year.

Want in - DM me.

Just repost the company blog, that’s personal branding.


Yeah… nothing says authentic like a copy-paste press release 🙃

We've all been there, right?

Most salespeople still don’t get it.

They think hitting quota is enough.
They think a logo on their CV is enough.
They think being "good in the room" is enough.

It’s not.

If nobody knows who you are outside of your company Slack channel, you’re invisible.

And invisible = replaceable.

I’ve seen it happen too many times.
Reps hitting target, winning deals, doing everything right. Then the layoffs come.

Suddenly, that success means nothing.
No one knows who they are.
No opportunities waiting.
They’re starting from zero.

Meanwhile, others in the same position bounce straight into new roles, new opportunities, new clients.

Why? Because they’re known.

That’s the difference.

The sellers who win today aren’t just good closers.
They’re the ones people recognise.
The ones who’ve built trust before they even send a calendar invite.
The ones opportunities find, instead of the other way round.

That’s personal brand.

Not selfies.
Not fluff.
Reputation that scales beyond your quota.

Because being good at sales gets you the deal.
Being known for it gets you the career.

Be honest. 

The Slack update we’re all waiting for is the ability to unskip a GIPHY.

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