Russ Abstein's Linkedin Analytics

Visionary Category Management Leader | Insights-Driven Strategist | Champion of Strategic Curiosity With over 30 years of expertise in Category Management & Analytics, I help top-tier brands & retailers transform data into growth-driving strategies. Passionate about leveraging insights, technology, and a strategic mindset to optimize performance and innovation.” Transforming Data into Impactful Solutions Throughout my career, I’ve mastered the art of transforming complex data into insights that drive innovation and optimize performance. Shelf strategies, driving assortment optimization, or guiding category roadmaps, I love creating solutions to unique challenges. Founder | Catman Analytics Group, LLC Since 2023, I’ve led Catman Analytics Group, where we partner with CPG, OTC, and CE clients to unlock growth opportunities through data and strategy. Highlights include: - Delivering 37+ Category Reviews for clients like King Arthur, Brand Passport and Madison-Reed. - Developing a 5-Year Roadmap for EA Sween Company, integrating analytics, organizational design, and tools. - Publishing 2 eBooks on Walmart and Home Depot’s Category Review processes. - Generating 300K+ LinkedIn impressions** through thought leadership content. Career Milestones - Samsung Electronics: Led analytics strategies for a $35B business, including 4P optimization and new category captainships. - Signify Lighting: Managed a $300M portfolio, improved NPS scores, and optimized retailer shelving strategies for Walmart, Lowe’s, and Target. - Novartis OTC: Secured Target Category Captaincy for Digestive Health, driving growth through shopper-centric insights. - Kraft Foods & Kimberly-Clark: Spearheaded distribution growth, shopper analytics, and actionable insights for Target and Club channels. What Sets Me Apart I thrive at the intersection of strategy and execution, blending analytics expertise with a collaborative mindset to deliver results. Whether tackling new categories, leading cross-functional teams, or shaping long-term strategies, I’m driven by a singular goal: turning insights into action. Recent Testimonial “You delivered precisely what we needed, and I’ve been working with [Chief Product Officer] long enough to know she was impressed, and you delivered exactly what she was looking for. I have no doubt we’ll be in touch for future services. “ VP GM of Wholesale Business Sector Let’s Collaborate If you're looking to optimize your category strategies and drive measurable growth, let’s discuss how we can work together. Feel free to connect or schedule a call.