Proof Content

Gnarly key messaging, Sticky positioning and memorability experts. Co-creator of the PRISM Process.

Co-Founder

Gallant Bureau Limited

[Ongoing] Gallant Bureau is now where my personal projects live, and from time to time acts as the incubator for new ventures like The Mailing Co.

Founder

FAFF Productions Ltd

[Quit] A core team plus a cast of hundreds. production for film and television. our first film, Dysphoria - a dark humour short to raise awareness of the problems of suicide amongst female Asian and East Asian immigrants - continues to win awards on the international stage.

Director

Wonderstore Developments Ltd

[Divested, great and painful story] Internet applications, primarily in the financial services industry.  WDL started a few years previously and was occasionally interrupted by trips around the world to work on other interesting projects.  For around 8 my team and I honed expertise in online conversion on an insurance property connecting buyers and sellers in real time for niche insurance business across the UK.

Managing Director

The Mailing Co

[Sold 🥳] After almost 20 years selling online we were getting fed up with how crowded the channel had become, in spite of the advances in targeting and profiling.  So we built some technology that combines online targeting with offline direct mail media in the best of both worlds.  We currently niche and target the 2000 new startups born in the UK per day for clients in insurance, banking and real estate sectors among a few others. Small remote team and near perfect automation.

GDPRi.co Limited

[Brilliant Failure 💣] I was getting fed up seeing friends get invoices for 'miscellaneous GDPR activity' at £7K a pop (true story) mid 2017 so decided to see if we could decode the Regulations and recode them into a SaaS product for SMEs.  

After months of working with lawyers, developers, investors, consultants, regulators I'm pleased to say - we could and we have.  Dead easy, fun if you squint your eyes and have enough coffee - GDPRi.co

SUSUVO Ltd

[Sold 🥳] SUSUVO are venture connectors.  We facilitated commerce internationally throughout the shipping, property and personal defence industries as well as managing a number of specialist projects in a variety of interesting fields.  Sold.

Peace One Day

[Resigned 👋] Peace One Day is a non profit organisation dedicated to the institutionalisation of the international day of peace on September 21st.  The POD Patrons are a group of high achieving entrepreneurs who work together in furthering both POD and their own business development.

Patron

Northumbria University

[Resigned 👋] Wrote and taught the first Multimedia BA that ever there was with the great team and students of Northumbria University. Yep, 20 years ago.

Co Creator / Lecturer BA Multimedia

Net Infrastructure

[Resigned 👋] I was one of a small staff managing the launch and growth of (then) Boulder's fastest growing tech company and helped pave the way for some of the innovations in the hosting and managed services space.

VP Marketing

Ello!

🖐 Three things I do:

POSITIONING & KEY MESSAGING - we write the words that define the brand you love. For, ahem, years I've been a marketer and writer - often applying my marketing chops in life or death situations ( = my own money).

VIDEO - I take your video content to create something shiny and new with story, sound and engagement grinning all over. It's a side hustle I do because I love it and don't want to let it go, even it it keeps me up all night.

THE TRACKING HABIT - co-creator of The Tracking Habit Journals for Entrepreneurs.

POETRY - yep, I do that. One collection out in aid of Hope4, another on the way. Also, I can write live poetry on a typewriter at events. This one is for fun, but you can still pay me. 



🖐 Very nice things recent clients have said about me:

❣️ "Just a legend, full stop."

❣️ "If you need a creative thinker, marketer AND video specialist, grab him before somebody else does"

❣️ "He is one of the funniest and most creative people I know on LinkedIn and his originality and enthusiasm is infectious"

❣️ "If you need a video or six - he's your man"

❣️ "We gave him pretty much carte blanche and he gave us something bloody awesome."

There ya go. From the people who matter and have given me money. I couldn't be happier :D 


- - - - 

And me? 

I've been building web-based businesses since 1995. Yes, 1995.

Somehow, I still am. 

Make excellent stories.

Love to connect, Chris

Well, we done done it amigos!

We are ready to switch on Lime for LinkedIn!

The last code stroke was done last night to upgrade the search and add mass tagging. 

Thanks to all your feedback we have a list of spiffing features as long as your longest arm after you've carried all the shopping home. 

There are hundreds, if not billions of you on the waitlist now - invites going out on Monday!

And today I'm one more year around the sun and I ain't doin nuthin but some graffiti in Leake Street with my kids! 



Christopher Wright

OMG

I really don't understand

Why people write

Their whole post like some kind of dodgy poetry

We have these things called

Paragraphs

They're really useful

💡 How I fkd up, eight times, being an entrepreneur. Lessons from squeaky bum land.

1: Selling My Old Comics, age c. 11. Huge stock, great price. 

💀 I wasn't where the market was, the end of my parent's driveway had no foot traffic. 

2: The Wonderstore : this was one of the very first ecommerce platforms. I had solved a technical problem with the nature of the web. 

💀  I got embroiled in making it perfect, and that made it dead. 

3: Sometime Friday : a dating site before others arrived. 3500 members in a month, $0.05 customer acquisition cost. Barely usable but folks couldn't get enough. 

💀  I listened to someone else and got sold off my own dream to follow theirs.

4: Funding Agents : an amazing database of where to get grants from. My first magic vending machine.

💀  I had to close it, I didn't anticipate the hundreds of begging letters I'd get every day, it was too distressing and really messed with my head.

4: The Insurance Co : a license to print money. 

💀  I trusted a big firm of accountants. I shouldn't have. They messed up, I lost everything.

5: DEKLR : invented some clever tech to assemble a custom app on your phone from a shortlink. 

💀  Nobody had that problem. Built it, nobody came. Forgot to check first.

6: Some SMS thing : way before twilio made it too easy, platform for mass SMS transmission aimed at insurance brokers for renewal invitations.

💀  Started because I could do it, forgot to check if there was any money in it.

7: GDPRi : really nice platform to do all your GDPR stuff in seconds. 

💀  Before GDPR day - subscriptions sold like hotcakes. One week after GDPR day - zero. 50/50 bet that I lost.

8: Task Page : a task management platform. 

💀  I put all my eggs in one investment that didn't come through. By the time it does, it will be too late. Lost it all again.

SO -- 

Unless you're doing it just for love, not money: 

Step One: Find a problem that needs solving
Step Two: Decide if there's value in solving that problem (value=money)
Step Three: Get it out there quick, suffer the "but it doesn't do thissers", bask in the Whoop!ers.
Step Four: Fix, iterate, scramble, grab.

Repeat. 

And, of course: that's what we're doing with Lime :) 

Shhhhhhhhh! Don't read this.


We just quietly switched on Lime. 

We are celebrating with crisps. 

Never mind what's out of shot. 

Have a beautiful weekend amigos! 

https://thelime.one



Burnout. So took the day off before I got offed by the day. 

Actions taken to recover:

Met ☀️ Amy Stokes-Waters in town who made me laugh for two hours.

Saw long suffering Megumi who cut my locks. She also made me laugh for an hour. 

Now I'm on my way for oyster po boys with Charli Hunt who will also make me laugh, possibly so much it will cause me to choke and die. 

But all in all, a whole day of laughing will have been a fine way to spend my vacation and I'm thoroughly grateful to all! 







Balzac wrote: 

This coffee falls into your stomach, and straightaway there is a general commotion. 

Ideas begin to move like the battalions of the Grand Army of the battlefield, and the battle takes place.

And this little green tab, currently only in my LinkedIn (teehee), is one of those Balzacian caffeinated ideas brought to life. 

Any moment now, when Goog says it's OK, Limers will have a plugin that lets them simply drag and drop folks onto the Limebar and note, tag, follow up and all the other zingy stuff right inside LnkdN itself. 

And as always - no rules broken, no connection to the blue one, completely transparent.

Can't wait to get this one to ya! 

There is something deviantly pleasurable about your watch congratulating you on reaching your step goal just as you mindlessly open the fridge door for unnecessary food. 

💚 "Connect me connected!"

That, dear reader, is a POLYPTOTON!

A dandy, stylistic, sticky trickery that tricks our brains into submission. 

To make your own polyptoton and shake like shakespeare - use two words from the same root in your phrase. Easy.

You now have an excellent tool for Sunday lunch at your P's this holiday:

"Question me no questions, mother, let us not whine, but wine and feast!"

Honestly, they'll think you've lost the plot. I do it all the time. 

I bought this shitty old tin cup years ago in Falmouth I think. 

It holds the gallons of coffee I use to power me through new business. 

That and Groove Merchant by Tommy Chase are my secrets to productivity. and insomnia. 

The best of times and the worst of times all make good stories eventually. 

And if you're interested, Lime currently stands at 2.4 million lines of code in its project directory. I wrote code to count them.

That's a lot of coffee. 

Lime update amigos - any hour now Lime will automagically update all your connections with the last bit of conversation you had with 'em in the DMs.

How dandy! 

Thank you Victoria Lewis for the suggestion! 

I have a question for all the fellow hyperfocussery people: 

I do this : I get super deep into a project and it consumes everything. During that time, everything falls apart around me but I can't see it. 

Occasionally I'll look up and realise there's something that needs to be addressed - like I have zero clothes left and a washing machine that's buried under pending washing - but then I dig deeper into the project. 

Did any of you cure that affliction? Or temper it at least? How?

I've been anxious about calling HMRC all day. 

Luckily I'm now on my eighth attempt after being disconnected due to technical difficulty every time. 

Dealing with hm gov is clearly a contact sport, feeling much better.

Charli Hunt tells me off for being hyper fixated. 

But so what if it's 23:59 and I just finished up the mobile web app version of Lime so we can all take our favourite citrus to go?!

(PS Charli is right)


Me to Train Information Desk Person:"I'm having trouble understanding the best Paddington train to get, everything seems a bit messed up"

Train Information Desk Person, pointing up, not looking up: "Read the board" 

Me if I was more belligerent today: "You mean the one that says abusing staff verbally is some kind of offence?"

I went for a hot choc with me mum at lunchtime in Gail's 

Here's how they served their extra hot hot chocolate. 

No handle. Not much use.

Kinda reminds me of the blue one. The lime one has handles.

This is an upsetting byline. 

One of the many reasons we built the fruity thing is to bring the human ingredient back into our favourite social-ish network. 

For shtsngiggles I also built a social network made of bots that talks to itself unhindered by us messy humans to mirror what happens if AI gets a grip on our networks. 

Not pretty - it's like evərything is written solely in schwa where once there were vowels and consənənts. 

Sparkle, amigos, sparkle. Our random is our uprising. 

What did you wanna be when you grew up?

Or:

What do you wanna be when you grow up?

What a difference a vowel makes. 

Now stop pretending you aren't counting eggs and get stuck in. 

I'm sorry this update is soooooo boring. 

But if you know, you know!!!!

Code gets pushed later today for everyone - Lime now handles your entire messaging history, grabs the last couple of messages with all your contacts and includes them in the messaging history. 

It's FASCINATING to see what you were talking about ten years ago. 

Yet another game changer, even, even - dear amigos - though I say so myself!

Shigeto Hasebe - you have the dubious honour of being my first ever LinkedIn conversation 15 years ago ! 

This poor chap has written so much documentation for Lime his hand has gone skewy. 

This week ladies, gentlemen and limies!

I'd like to think we caused a run on data downloads this week, but I suspect there was a bit of glitching going on with the blue one. 

Have heard from one person so far that their download request was reset after 36 hours and they can request again.

Never seen this before and hope we never do again!

#limelight

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