Google

Drives strategic decision-making and operational efficiency for marketing initiatives in Sub-Saharan Africa. Serves as a trusted advisor, providing insights and clarity to leadership. Key contributor to the development and execution of annual marketing plans, ensuring alignment and smooth process flow.

Strategy & Operations Lead, Marketing - SSA

Unlocking the power of Android for Sub-Saharan Africa. My role as an Android PMM at Google centers on expanding Android's impact and ensuring our consumer apps become a transformative force in the region.

Product Marketing Manager - Android

1. Developed marketing plans for Google Search & Gemini in Sub-Saharan Africa (SSA) and executing campaigns to drive its adoption and usage
2. Defined and executed GMT strategies and organizational coordination for feature/product launches
3. Applied quantitative methods, models and research to help better understand consumer behavior and provide feedback into the product and strategic development cycle
4. Developed messaging, collateral, events and business strategies aimed at acquiring users and increasing our engagement with them

Product Marketing Manager, Search and Gemini, Sub-Saharan Africa

Safaricom Telecommunications Ethiopia PLC

I was charged with;
- Setting direction for the Product Management of Fixed & Mobile Internet, Content and PostPay Products and Services by defining the overall strategy, designing and developing insightful segment-led propositions and marketing strategies to drive internet and content adoption in conjunction with key stakeholders. 
- Setting up and managing the Products life cycle and general commercial aspects to ensure continuous product performance on profitability, NPS and Brand fit.

Product Lead - Internet, Content and Postpay Services

Safaricom PLC

- Developed, Managed and Delivered Mobile internet propositions for different consumer segments
- Delivered Data P&L for High Value customers
- Developed and owned the Mobile internet innovation funnels and Defining Road-map for New Products

Product Management Chapter Lead, Mobile Data Tribe

- Designed and developed segment-led propositions and marketing strategy that increased mobile data revenues by 12.1% in FY 2020 & 11.5% in FY 2021
- Managed existing mobile data products life cycle and general commercial aspects to ensure continuous product performance on profitability, NPS and brand fit
- Successfully managed product strategy & vision, go-to-market strategy and design discussions.
- Launched new products and features that helped grow the mobile data users (>100MB) by 23.7% in FY 2020 & 19.6% in FY 2021
- Earned 2 awards with the Marketing Society of Kenya (MSK) for two YouTube campaigns (Eliud INEOS 159 and Jionee YouTube na 10bob campaigns)

Product Manager - Mobile Internet and Content

- Developed, Managed and Delivered Voice Propositions, Advanced Credit (Okoa Jahazi) for Assigned consumer Segment and CVM Platform known as Tunukiwa Engine
- Delivered Voice, Platforms and Services P&L for Assigned Segment.
- Developed and owned the Voice Products innovation funnel and New Product Introductions Roadmap and deliver on the adoption and monetization targets.

Product Manager - Voice, Platforms and Services

Airtel Kenya

Achieved the desired revenue from the customer base by designing and developing customized programs that created customer stickiness resulting in reduced churn & higher usage

Product Manager - Internet & VAS (Value Added Services)

- Achieved Data Annual Operating Plan Targets
- Ensured optimal Data Experience in the Market
- Increased Airtel's data penetration & data usage across different consumer segments
- Maximized revenues and volumes per site
- Successful managed the full Product Lifecycle for all propositions

Product Manager (Internet Revenue & Experience)

- Provided actionable insight to Product Managers and other Business Stakeholders that led to successful launch of key propositions like "Shikisha Stori na 5X" that helped grow Active Customer base
- Recommended solutions (unlimiNET data bundles) for creating more revenue based on insights from various data sources
- Successfully re-segmented the entire Airtel Kenya Subscriber base into various insight-led consumer segments
- Successfully helped in rolling out a new Business Intelligence System (IBM Cognos) that managed to centralized all BI reports

Data Scientist

- Managed and coordinated Airtel's Value Added Service Providers
- Handled various Consumer ATL/BTL Promotions for customer acquisition and revenue growth
- Coordinated the rollout Airtel’s Major VAS products i.e. Hello Tunes (RBT), Classifieds, Airtel Ngoma and Kopa Internet

Associate Product Manager - Value Added Services (VAS) & Partner Management

Kenswitch

Systems Support Engineer

Kenya Power

Information Technology Support Specialist

A seasoned Product & Commercial Leader with 12+ years of experience driving innovation and launching successful consumer products across software, telecoms, and FinTech industries. Proven expertise in the full product lifecycle, from ideation to market impact. 

Currently, I wear two hats at Google:
>> As Product Marketing Manager, Android : I'm spearheading strategies to expand Android's reach and ignite adoption of our transformative consumer apps across Sub-Saharan Africa (SSA).
>> As Strategy & Operations Lead for SSA Marketing (20%): I collaborate with country leaders to set strategic marketing priorities, develop annual plans, and drive key operational initiatives across the region.

Deeply passionate about democratizing internet access and harnessing the power of AI to drive positive change in Africa.

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