Google

My role entails;
1. Developing marketing plans for Google Search in Sub-Saharan Africa (SSA) and executing campaigns to drive its adoption and usage
2. Defining and executing GMT strategies and organizational coordination for feature/product launches
3. Applying quantitative methods, models and research to help better understand consumer behavior and provide feedback into the product and strategic development cycle
4. Developing messaging, collateral, events and business strategies aimed at acquiring users and increasing our engagement with them

Product Marketing Manager, Sub-Saharan Africa

Safaricom Telecommunications Ethiopia PLC

I was charged with;
- Setting direction for the Product Management of Fixed & Mobile Internet, Content and PostPay Products and Services by defining the overall strategy, designing and developing insightful segment-led propositions and marketing strategies to drive internet and content adoption in conjunction with key stakeholders. 
- Setting up and managing the Products life cycle and general commercial aspects to ensure continuous product performance on profitability, NPS and Brand fit.

Product Lead - Internet, Content and Postpay Services

Safaricom PLC

- Developed, Managed and Delivered Mobile internet propositions for different consumer segments
- Delivered Data P&L for High Value customers
- Developed and owned the Mobile internet innovation funnels and Defining Road-map for New Products

Product Management Chapter Lead, Mobile Data Tribe

- Designed and developed segment-led propositions and marketing strategy that increased mobile data revenues by 12.1% in FY 2020 & 11.5% in FY 2021
- Managed existing mobile data products life cycle and general commercial aspects to ensure continuous product performance on profitability, NPS and brand fit
- Successfully managed product strategy & vision, go-to-market strategy and design discussions.
- Launched new products and features that helped grow the mobile data users (>100MB) by 23.7% in FY 2020 & 19.6% in FY 2021
- Earned 2 awards with the Marketing Society of Kenya (MSK) for two YouTube campaigns (Eliud INEOS 159 and Jionee YouTube na 10bob campaigns)

Product Manager - Mobile Internet and Content

- Developed, Managed and Delivered Voice Propositions, Advanced Credit (Okoa Jahazi) for Assigned consumer Segment and CVM Platform known as Tunukiwa Engine
- Delivered Voice, Platforms and Services P&L for Assigned Segment.
- Developed and owned the Voice Products innovation funnel and New Product Introductions Roadmap and deliver on the adoption and monetization targets.

Product Manager - Voice, Platforms and Services

Airtel Kenya

Achieved the desired revenue from the customer base by designing and developing customized programs that created customer stickiness resulting in reduced churn & higher usage

Product Manager - Internet & VAS (Value Added Services)

- Achieved Data Annual Operating Plan Targets
- Ensured optimal Data Experience in the Market
- Increased Airtel's data penetration & data usage across different consumer segments
- Maximized revenues and volumes per site
- Successful managed the full Product Lifecycle for all propositions

Product Manager (Internet Revenue & Experience)

- Provided actionable insight to Product Managers and other Business Stakeholders that led to successful launch of key propositions like "Shikisha Stori na 5X" that helped grow Active Customer base
- Recommended solutions (unlimiNET data bundles) for creating more revenue based on insights from various data sources
- Successfully re-segmented the entire Airtel Kenya Subscriber base into various insight-led consumer segments
- Successfully helped in rolling out a new Business Intelligence System (IBM Cognos) that managed to centralized all BI reports

Business Intelligence Engineer

- Managed and coordinated Airtel's Value Added Service Providers
- Handled various Consumer ATL/BTL Promotions for customer acquisition and revenue growth
- Coordinated the rollout Airtel’s Major VAS products i.e. Hello Tunes (RBT), Classifieds, Airtel Ngoma and Kopa Internet

Coordinator - Value Added Services (VAS) & Partner Management

Kenswitch

Systems Support Engineer

Kenya Power

Information Technology Support Specialist

A seasoned Product Manager with 10+ years progressive experience in Product Innovation, Product Development, Product Management, Product Marketing, Analytics and Program Management in Software, Telecoms and FinTech Industries. Proven track record of developing and managing successful consumer products from ideation to launch.  Currently charged with driving Google Search and Bard adoption in Sub-Saharan Africa

AI enthusiast (with specialty in Natural Language Processing). Very passionate about democratization of the internet & AI in Africa!

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