Xin Yi Li-Forrester⚡️'s Linkedin Analytics

Hey there! I'm Xin Yi and I'm a UGC creator & creative strategist specializing in paid media, organic content, and social creative strategy. With 5+ years of experience in content creation and my multi-disciplinary background (in UX design, data science, web dev, sociology, community organizing, etc.), I excel at combining performance analysis & data with storyboarding, concept ideation, direct-response scriptwriting, content production, and post-mortem performance analysis to meet brand & campaign goals, insights, and success. I'm also a first-generation community college alumni & computer science graduate who values continuous education & personal development. Having developed a strong skill set spanning from direct-response video editing & marketing, creative ideation, brand strategy development, and more, I bridge the gap between creative and data to bring high-performing assets to fit campaign goals & eliminate the obstacle between understanding both. DM me if you want to connect 🦋