KapturBox

Leveraging Email & SMS to scale e-commerce brands profitably.

Retention Lead

SIRO Studio

I partner with e-commerce brands to grow long-term customer value using personalized email and SMS marketing strategies.

Collaborated with cross-functional teams to align marketing strategies with broader business goals ensuring cohesive messaging and increased conversions.

Created personalized strategies leveraging campaigns and flows across the customer lifecycle journey from acquisition to retention.

Utilize past performance as well as data from other channels to A/B testing roadmap in addition to the personalized strategy.

Continue to track & analyze data on a weekly cadence to identify areas for optimization.

Email & SMS Marketing Freelancer

Rocketeer Media

Elevated monthly recurring revenue (MRR) by approximately 67% through strategic operational improvements and effective goal setting.

Implemented a revised pricing strategy in line with market trends, resulting in a more than 230% increase in average client billing.

Revolutionized project management processes, leading to a 300% increase in task completion rate due to effective deadline implementation and progress tracking.

Significantly reduced contractor churn by introducing a comprehensive hiring system with clear job descriptions and scorecards, leading to enhanced team stability and retention.

Operations Manager

Ten Percent Happier

Executed targeted email campaigns for app conversions, including sales and onboarding challenges.

Applied technical skills in HTML & CSS to enhance the visual appeal and functionality of email communications.

Email Marketing Assistant

JFL MKTG

Directed the creative aspects of email and SMS marketing campaigns, focusing on compelling copy and impactful design to engage clients' audiences.

Collaborated with design and content teams to ensure cohesive brand messaging and visual consistency across all marketing materials.

Email & SMS Marketing Manager

Beauty Tools NYC

Built and scaled the Klaviyo email account from scratch, enhancing the email marketing channel's contribution to company revenue from 4% to 12%.

Developed both automated flows and engaging weekly campaigns, resulting in a 300% increase in revenue attributed to email within just 30 days.

Ensured all email content was on-brand, aligning with the company's aesthetics and tone of voice, contributing significantly to brand consistency and customer engagement.

Email Marketing Manager

Ziba 

Managed the transition of customers to the e-commerce platform using SMS marketing, enhancing online engagement and shopping experience.

Segmented customer data across 14 locations to create personalized and effective marketing campaigns, boosting online interaction and sales.

Analyzed and reviewed campaign performance regularly, contributing to the successful growth of the e-commerce platform.

Marketing Coordinator

CLE Cosmetics

Managed B2B sales and monitored inventory, contributing to the preparation of monthly sales and retailer reports.

Handled social media and influencer partnerships, maintaining high levels of engagement and enhancing brand visibility.

Taplio

Alyssa Jean W.'s Linkedin Analytics

Alyssa Jean W.

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