Alyssa W.'s Linkedin Analytics

I’m a retention marketer helping 7–8 figure DTC lifestyle brands like BRĒZ, JOLYN, Eastside Golf, and Lakai grow through thoughtful email, SMS, and lifecycle strategies. From welcome flows to full-channel retention ecosystems, I build systems that turn first-time buyers into loyal, high-LTV customers. But beyond tactics, I’m driven by a deeper philosophy: good retention doesn’t just drive revenue — it builds trust, longevity, and brand affinity. I bring a blend of creative instinct, analytical depth, and strategic execution to every brand I work with. Whether it’s: • Rebuilding lifecycle flows to shorten time to 2nd purchase • Upleveling segmentation and campaign strategy to improve deliverability and CTOR • Crafting subscription upsell experiences that feel like a no-brainer for customers • Or optimizing conversion through contextual popups and post-purchase education …I’m obsessed with improving how DTC brands retain, nurture, and connect with their customers (sustainably). Let’s make retention a growth channel — not an afterthought.