Frst Media

As the Lead Email Marketing, Media Buyer, and CRO Specialist at FRSTMedia, a global leader in Performance Marketing and Lead Generation, I take pride in assisting advertisers in growing their businesses through the acquisition of quality and engaged customers. Our affiliates receive exclusive offers not found elsewhere, along with fast, secure payments and the best tracking systems in the market.

• Achieved a 90% increase in weekly revenue from push notification traffic within nine weeks, maintaining steady growth to the present day.
• Increased annual email marketing revenue by 80% within the first year.
• Managed 11 advertising accounts in global redirect traffic and email marketing.
• Oversaw the monetization of global redirect traffic by training team members to analyze and optimize EPV bi-weeklies.
• Trained Email team members to independently design and code creative assets, optimize ESP routings, and analyze and optimize A/B tests.
• Maintained focus and efficiency in the Traffic team (3 direct reports) by optimizing account relationships.
• Managed Google Ads Display campaigns for various clients, optimizing ad performance and achieving marketing objectives through bidding strategies, GA4 analysis, creative optimization, audience & content targeting, and performance tracking.

Lead Email Marketing, Media Buyer & CRO Specialist

XDMEDIA.nl

XDMEDIA serves as the company name for my freelance work as a front-end developer and media buyer.

Freelance - Front-end Developer | Media Buyer

ZinQ Media

ZinQ Media offers performance-based online marketing solutions for publishers. Within our performance network, we provide the best-converting campaigns, all fully owned and designed in-house, utilizing our state-of-the-art backend technology.

• Directed 40K daily visitors to 15 third-party advertiser accounts, resulting in a 17% increase in our yearly revenue.
• Expanded display traffic monetization from 2 to 8 countries, generating an additional 40% to 80% revenue for our lead generation pages.
• Trained our Data team to independently maintain, analyze, and optimize display traffic.
• Managed global pop-under traffic, domain redirect traffic, and Facebook Ads for our in-house e-commerce to achieve the best ROAS.

Display Traffic Manager | Media buyer | CRO Specialist

R&D Media Europe BV

R&D Media is an internationally operating media company that operates in the B2C mobile and internet entertainment, e-commerce, and online lead generation industries. R&D Media develops, designs, markets, and distributes B2C concepts through mobile phones and the internet, in cooperation with mobile network operators and internationally operating media companies worldwide.

• Designed and developed our first mobile-first front-end templates.
• Managed our company-wide transition from Adobe Flash to front-end development.
• Co-created a proprietary landing page builder with our backend development team for faster deployment of landing page offers.
• Created thousands of interactive landing pages, one-pagers, and pre-landers with my front-end development team (2 direct reports).

Front End Developer

R&D Media is an internationally operating media company specializing in the B2C mobile and internet entertainment, e-commerce, and online lead generation industries. We develop, design, market, and distribute B2C concepts through mobile phones and the internet, collaborating with mobile network operators and internationally operating media companies worldwide. Since 2001, we've been active in the mobile entertainment industry and expanded into new business divisions in e-commerce and online lead generation in 2010.

My responsibilities included designing in Adobe Photoshop/Illustrator and building landing pages in Adobe Flash/ActionScript 2-3.

Interactive Designer

MediaLAB Amsterdam

Project - Randstad:
Position: Lead Designer of the Quick Response team. In collaboration with Randstad, the Quick Response team at MediaLAB improved the bond between students and Randstad through Locative Media. The advertising campaign utilized the new media platform, Microsoft Tag.

Project - TrouwAmsterdam:
Position: Designer/Programmer for the Urban Screens team. Within the context of Urban Screens, MediaLAB conducted research on the utilization of screens in public spaces. In this project, I facilitated the connection between the Verdieping, the Museumn8, and the Urban Screens Conference to set up live interactive installations.

Designer/Animator/Programmer - Internship

R&D Media is an internationally operating media company specializing in the B2C mobile and internet entertainment, e-commerce, and online lead generation industries. We develop, design, market, and distribute B2C concepts through mobile phones and the internet, collaborating with mobile network operators and internationally operating media companies worldwide. Since 2001, we've been active in the mobile entertainment industry and expanded into new business divisions in e-commerce and online lead generation in 2010.

Designer

RAP Media B.V.

I worked part-time as a full-fledged employee after completing a two-month internship with this company specializing in narrowcasting at service stations throughout the Netherlands. My responsibilities included creating timeline-animated flash/video commercials for multiple clients, which were broadcasted in specific regions.

Designer/Animator -

NETonline Internetservice

I successfully completed a six-month internship. My main responsibilities included working as a network/system administrator, with occasional graphic design assignments. For my final project, I successfully executed a server migration from Linux (Fedora Core) to Microsoft Windows Server 2003.

Network Administrator - Internship

Computer Society B.V.

I undertook various assignments at the network administrator level for different clients, including RMA work. Additionally, I successfully completed a three-month internship.

I'm a seasoned professional in the tech industry, adept at driving profitability for digital products. With over a decade of experience in IT, front-end development, and design, I've solidified my reputation as a go-to expert for crafting mobile landing pages from scratch. Transitioning into media buying and digital marketing, I've mastered the intricacies of the entire advertising process.

Over the years, I've successfully utilized Facebook, display advertising, and Google Ads to consistently achieve exceptional Return on Ad Spend (ROAS). At FRSTMedia, I specialize in optimizing internal traffic and push notifications to maximize earnings per visitor (EPV). Additionally, I lead the Email team, spearheading strategies aimed at delivering the highest possible Return on Investment (ROI).

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