Aethir

Building No.1 DePIN Project

Led the token launch/ICO of $ATH token on 80+ global exchanges including Coinbase, Kraken, BtcTurk, Binance perps, etc. to scale company valuation to $3B.

Oversee market makers, ensure good liquidity and trading volume on exchanges. 

Led cross-functional teams to establish Enterprise AI business unit, owned end-to-end sales operation to scale to over $120M ARR with GM.

Director of Business Operations

Tencent

🔹Estalished the global portfolio and pipeline ecosystem that includes 20+ startups invested by Tencent
🔹Ensured the senior leadership of global division obtain a high-level overview of 20+ invested companies and their 50+ projects

Project Manager, IEG Global

Bain & Company

Associate consultant

瑞莱智慧 RealAI

A $45M valuation startup specializing in AI cybersecurity. Clients include government agencies, corporates

Branding Strategy

Knowledge Management Consultant

ARPA

A blockchain startup specializing in privacy computing and cryptocurrency.

Marketing

Building DePIN Unicorn🚀 I helped 10+ startup grow their business, with extensive experience in advising senior executives on corporate/product strategy, business fundraising, investment analysis, and project management.

💼What I stand for in business: Women leadership, Tech for good, Innovative Design Thinking

❤️What I stand for in life: fashion design, songwriting, discover the world and myself during travel

Build systems, not habits. Systems are stronger 🔧

I used to rely on motivation and good intentions. Some days I crushed it. Other days I crashed.

I was depending on willpower instead of systems.

What changed everything: Building personal systems that work even when I don't feel like it.

My core systems:
→ Weekly review ritual - 30 minutes every Sunday to plan the week ahead 
→ 2-minute rule - If it takes less than 2 minutes, do it immediately 
→ Energy audit - Track what activities drain vs. energize me, then redesign accordingly

The magic of systems: They remove decision fatigue.

When I had a "workout habit," I'd debate whether to go to the gym every day.

When I built a "workout system"—gym clothes ready the night before, same time slot blocked, backup 15-minute routine for crazy days—the decision was already made.

Systems vs. habits: 
Habits depend on you remembering 
Systems depend on design

What personal system has been a game-changer for you?

#PersonalSystems #ProductivitySystems #Automation #Efficiency

Sima Zhang

Director of Business Operations @ Aethir | TGE/ICO Web3, AI Cloud | Mckinsey NGWL | PMP | Women Leadership

Work-life balance is a myth. Work-life integration is real ⚖️

I used to think balance meant perfect 50-50 splits. Equal time, equal energy, neat boundaries.

What actually happens: 
→ Some weeks work demands 70% of me 
→ Some weeks life needs my full attention 
→ Most weeks it's messy and imperfect

The shift that changed everything: Stop trying to balance. Start trying to integrate.

Real examples from my week: Taking a work call while on the way to a friend's birthday party—both got what they needed. Blocking calendar time for a family dinner—non-negotiable, same as any client meeting. 

The goal isn't perfect balance. It's conscious choice.

Some seasons require more work focus. Some require more life focus. The key is deciding intentionally, not letting it happen by default.

Your energy is finite. Your values should guide where it goes.

The communication tactics that actually move things forward 💬

Most communication advice is fluffy. "Be clear." "Listen actively."

Here are the tactical moves that get results:
→ Lead with the ask 
❌: "I wanted to circle back on our conversation..." 
✅: "Can you approve the budget by Friday?"

→ Use specific timelines 
❌: "Let's connect soon" 
✅: "Are you free Tuesday at 2pm for 30 minutes?"

→ Make it easy to say yes 
❌: "What works for your schedule?" 
✅: "I have Tuesday 2pm or Wednesday 10am available. Which works better?"

Example:
Instead of: "We should discuss the project timeline" I sent: "The project is 2 weeks behind. I need your input on xxx decisions by Thursday to get back on track. Can we meet Wednesday at 10am?"

Result: Meeting scheduled within an hour. Decisions made. Project back on track.

The pattern: Remove friction, add clarity, respect time.

People want to help. Make it easy for them to know exactly how.

#Communication #Leadership #Productivity #Clarity

Strategic communication isn't about what you say. It's about what they remember and how they feel 🎯

Company-wide messages from executives get 30 seconds of attention. Maybe less.

Most fail because they try to say everything instead of saying one thing memorably.

The strategic framework:
→ Start with the stakes - Why does this matter right now? 
→ One clear direction - What exactly are we doing? 
→ Connect to purpose - How does this serve our mission?

Strategic communication rules:
- Assume people will only remember one thing and the feeling when they hear about it
- Make that one thing impossible to misinterpret
- Give them a reason to care personally

Your job isn't to inform. It's to mobilize.

#ExecutiveCommunication #Leadership #Strategy #CompanyCulture

Your energy, not your time, determines your productivity ⚡

I used to think productivity was about time management. Pack more into each hour. Work longer. Sleep less.

I was burning out faster than I was getting ahead.

The breakthrough: Energy management beats time management every time.

My 20-20-20 Morning Routine: 20-minute mediation, 20-minute sports, 20-minute reading. This helps me to sustain my energy throughout the day.

What actually moves the needle:
→ Protect your peak hours - I do my hardest work between 9-11am when my brain is sharpest 
→ Take real breaks - 5-10 minutes away from screens beats 2 hours of distracted work, e.g. Pomodoro
→ Say no strategically - Every yes to something draining is a no to something energizing

Your attention is your most valuable asset. Guard it like you guard your bank account.

What energizes you during the workday?

#Productivity #EnergyManagement #Focus #WorkSmart

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