YoRipe

Building Southeast Asia’s first lifestyle destination for recipe discovery and grocery management while offering personalised mobile marketing solution for supermarkets and FMCGs.

Hustler

Antler

Entrepreneur In Residence

INSEAD

MBA Candidate

Starwood Hotels & Resorts Worldwide, Inc.

Global Brand Development and Strategy
•	Executed brand strategies and marketing plans, drove mindshare and grew business
•	Built and implemented brand programs strengthening differentiators
•	Identified opportunities from consumer insights and trends. Forged brand partnerships
Digital Marketing
•	Conceptualized and executed digital campaigns driving high engagement and revenue 
•	New website and LP development, optimized internal digital platform performance
•	Managed creative and digital agencies and oversaw Social Media content strategy globally
Project Management and Leadership
•	Developed marketing plan and tools, worked with senior leadership and operations team for successful execution across 4 continents (100+ hotels worldwide)
•	Planned and led problem solving and planning workshops with cross-functional teams
•	Guided and aligned internal multi-discipline business units - PR, Sales, Design, Digital, and external agencies in executing 360° marketing and communication plan 
•	Managed project calendar and budget, ensured spending are aligned with strategy and priorities

Manager, Global Brand Management Le Méridien & Westin

- Established divisional and regional marketing plans and budgets

- Increased brand awareness and trial through conceptualize and execute marketing campaigns, partnerships, promotions and events around brand passion points. Plan social media campaigns and online & offline media buy. 

- Managed piloting and implementation of brand signature products and programs that enhance guest experience. 

- Handled brand launch in new markets – China, Bhutan, India and more emerging cities.  Hotel pre-opening launch strategy and programming for Media Famil trips. Brand immersion for potential owners and project teams.

- Launched creative and high ROI tactical campaigns that drive revenues to hotels. Identify, utilize and optimize online & offline platforms. Manage creative and digital agencies.

- Monitored brand metrics and performance indicators, review new standards and led roll-out in the division.

Associate Manager, Brand Management Asia Pacific, W, Le Meridien, St. Regis & Luxury Collection

Sopexa

Created and implemented transversal marketing and communication solutions for French agri-business companies in product exportation and business development in South East Asia. Developed integrated approach to increase brand notoriety and sales, built brand image and loyalty as well as to gain market share. Established marketing plan; carry out market research and analysis, establish actions and budget, coordinate among representative and head offices and gave client presentation. Oversaw day-to-day office operation, developed local revenue and increase agency’s profitability.

Regional Market Operations Manager - South-East Asia

- Conceptualized and executed multi-country marketing campaigns and events in line with clients’ objectives and strategies; including market analysis, B2B and B2C activations: market entry planning, awareness building, product training and promotion. 
 
- Organized Exhibitions and French Pavilion at major trade shows, handled recruitment, animations and local logistics : Food Hotel Asia 2012,  Asean Tour: The French Wine Exhibition 2012 & 2011, Wine For Asia 2011 & 2010

- Successfully managed PR activities for diverse projects: press release, media events and trips plus press monitoring.

Project Manager

Park Hotel Clarke Quay

Gained experience in various key departments of hotel including Housekeeping, Front Office, Guest Relations and Sales & Marketing.

Mangement Trainee

Hôtel Le Bristol

Reservation Agent (Intern)

Creative thinker and effective executor experienced in product marketing and brand management. Currently solving problems for retailers & food brands and empowering Southeast Asia to live better.

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