River

Manager - PR

Publicis Groupe

Clients: Amazon Business Units: Seller Services (B2B), Tech Innovation, and Culture + Employee Engagement, CRED Corporate and Consumer, Stripe
•	Conceptualised strategies for reputation management, strengthening clients’ positions as industry leaders and category creator amid ongoing government and consumer skepticism. Responsibilities:
o	Identify relevant events and forums for clients to participate in and source speaker opportunities in these events 
o	Position members of the executive team as thought leaders through focused media interviews, participation in events and authored articles 
o	Identify relevant developer communities and leading universities for organic and commercial partnerships to attract top talent
o	Develop strategies across all channels of communication - traditional media, new media and social media for corporate and consumer campaigns
o	Cultivate and maintain meaningful relationships with media, industry bodies and influential professionals
o	Develop and execute monthly plans, annual plans, quarterly plans, topical plans, and supporting clients’ businesses with creative and tactical campaign plans 
o	Spearhead activities like media planning, advisory, monthly PR metrics analysis against goals and stakeholder mapping, amongst others
•	Planned and executed national event strategies for Amazon and CRED, including press conferences, regional media roundtables, flagship events like Smbhav 2021 and 2022
•	Developed employer branding strategies for CRED and Amazon and executed media training of executive team
•	Managed a team of management associates and junior executives in addition to conducting and facilitating internal trainings weekly at the agency
•	Accomplished in creating media maps, competition analysis reports, and drafting spokesperson speeches and briefing documents, authored articles, global communication reports and quarterly review reports amongst others
•	Developed communication strategies for potential businesses

Senior Account Executive

Peoplekind

Clients: Diipa Khosla, Tanya Ghavri, Shaleena Nathani, Antara Motiwala Marwah, Arti Nayar, Pranay Jaitley & Shounak Amonkar, Roshni Bhatia 
Developed and spearheaded integrated marketing communications strategy for brand celebrities based in the entertainment industry
Supervised a team of junior managers and contributed to internal business development with SOPs and team management
Led business development projects with strict timelines involving budget negotiations and resource identification to obtain partnerships, campaigns and new business opportunities with global brands 
Planned and hosted events for networking and relationship building with brands, media, and key opinion leaders resulting in potential collaboration opportunities and elevated social circle further leading to increased media queries and presence in leading magazines

Account Manager - Celebrity Talent and Global Influencers

Adfactors PR

Clients: Titan Watches Division - Raga, Sonata, Fastrack, Titan Eyewear Divison, Taneira, Skinn
Developed and spearheaded strategic integrated communication and marketing campaigns and managed projects end-to-end to increase brand/product visibility in relevant markets and create brand affinity 
Led content marketing, digital PR, planned and executed influencer marketing strategies and social media campaigns to reach a widespread yet targeted audience, staying current and attracting sales. Built integrated online and offline plans which resulted in direct impact on business objectives, corporate reputation, sales and brand expansion 
Planned and hosted activations, events and press conferences to increase store footfalls and engage with consumers directly, network with industry professionals and land important business announcements in national media 
Trained junior resources and contributed to new business development strategies to secure new clients

Account Executive

Edelman

Clients: Taj Hotels, Resorts and Palaces (Taj properties in Bangalore) | Titan Brands: Titan Watches Division, Eyewear Division, Fastrack | Arvind Fashions: Arrow, Aeropostale, Creyate, ASPOL - shoes from Flying Machine, Arrow, Aeropostale and USPA, Hanes, Arvind - Ready To Wear
Contributed to strategic communications marketing plans, led campaigns and launch activations coordinating with stakeholders and vendors from remote locations
Led digital PR, content and influencer marketing, and social media campaigns for all clients to establish and elevate visibility via increased media/social media presence and audience
Planned and hosted multiple events for networking and relationship building with media and bloggers, store/product launches and collaborated with HNI guest-listers which resulted in increased store footfalls and media/social media presence and phased conversion of sales 
Trained numerous junior resources and contributed to new business development via market research, competition analysis and integrated strategies to secure new clients
Organised and remotely coordinated multiple relationship building and collection showcase trips by the marketing team to media houses across various markets in India, resulting in increased brand recall and media queries thereby landing product and trend stories 
Devised and spearheaded digital PR and influencer marketing campaign for a limited-edition designer wristwatch collection. Hosted a fashion show and collaborated with leading fashion bloggers resulting in the event trending in India and garnering 40 million impressions on the day of the launch. Secured 100 million impressions within the first week of the launch and won a bronze Effie award

Associate Account Executive

Clients: Taj Hotels, Resorts and Palaces (Taj properties in Bangalore)| Titan Brands: Titan Watches Division, Eyewear Division, Fastrack
Servicing multiple brands across the fashion and lifestyle sector, I was in charge of content creation and content and influencer marketing. Here, I learned the steps of analyzing a business problem and crafting effective strategies to bridge the gap. This opportunity helped me develop various skills in client servicing, time management, integrated marketing communication strategies, and management of projects and accounts end-to-end.

Communications Marketing Intern

Clients:Taj Hotels, Resorts and Palaces (Taj properties in Delhi)
Servicing hospitality clients in the luxury and business category, I learned the art of networking with media and building relationships in a new market. Hosting multiple literary, cultural and networking events at the hotels, I became adept at on-ground media management and event management. Further, it gave me the opportunity to hone professional creative and report writing skills as the same was required to draft various content pieces including listing and trend notes and press releases. Worked independently on a PR Plan and landed multiple trend stories and listing notes.

Hindustan Times

As a reporting intern covering politics at a leading English daily in New Delhi, I was responsible for attending and writing detailed reports on political rallies, press conferences, and events held in and around the city. There, I mastered the art of identifying important news pieces to report from a selection of options. Further, I honed the technical writing skills required to report news items objectively. 

Secured 7 bylines with a lead story on Page 3.

Metro Reporter - Intern

PR Lead & Marcom at River

PR & Marketing Communications manager with 5+ years of experience in communication marketing including reputation management, crisis communication, corporate & consumer PR, Auto PR, B2B & B2C brand communication and management, influencer marketing and talent PR, amongst others. Accomplished in content creation including speeches and scripts for the executive team. A passionate storyteller who understands the core requirements of businesses and formulates customised strategies to reach a diversified set of target audience in India and across the globe.

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