Mayple

VP of Products & Operations

Yotpo

VP of Product

Clicktale

VP Products

* Apps General Manager - Built a team to get a unique app solution quickly to the market; 
* Transition manager to the SDR team - Managed the SDR and re-aligned its KPIs to better match the company's goals

VP of Strategy

Data-driven results oriented, marketer with a strong business understanding 

* Strong management skills resulting in an outstanding global marketing team
* Love creating simple stories for very complex value proposition - and delivering them to different crowds. 
* Lead the re-branding of the company, including messaging, differentiation of our solution and      
   implementation - transitioning Clicktale from an SMB solution to the enterprise world 
* Revamped Clicktale's digital process, aligning KPI with business objectives and improving top of the funnel quality
* Managed marketing's yearly budget to support all marketing activities worldwide

VP of Marketing

Started the product marketing practice in Clicktale 

* Led the initiative to identify and purchase a company that has a complimentary offering, to shorten Clicktale's time to market in the app world
* Trained and supported sales to focus on our value vis-a-vis our competition and our aspired market position

Director of Product Marketing

Plymedia

Sizmek (formerly MediaMind)

Managing a team in charge of identifying and testing new business opportunities in fields that MediaMind doesn’t have a current offering. Including Media Planning and Buying, Exchange, Social, privacy compliance and others.

Director of Product Planning & Strategy

Led the Analytics team that successfully managed 6 major Analytics products offerings. As a result, within two years the company moved from being an underdog in the Analytics world to the clear leader and innovator in this field.

Director of Product Marketing & Analytics

Led a 10 month effort to reposition MediaMind as a data leader. Expanded MediaMind’s market position from a creative leader to data leader. Built a research department, met industry analysts and financial investors, and created an education program that was delivered to over 300 people around the globe.

Data Analyst

MIT Sloan School of Management

Student

Designed strategy for a global, automated evaluation tool for SAP’s mid-market channels. Defined project scope, developed key strategies and positioning, and identified critical success factors for the project.

Marketing Intern, SAP Global Marketing - Mid-size Enterprises

Bar-Hillel Law Firm

Led turnaround practice in the firm managing the daily operation for 6 companies, ranging from 5 employees to 20+ employees, in a variety of industries through pre-liquidation process for 2-7 months.

Adv.

I have been privileged to work for over 15 years in understanding and catering to customers of all types; building products to meet their needs, leading marketing to speak their language, and heading strategic initiatives to solve new pains.

I am a leader of change with strong execution abilities, enhanced by excellent communication skills, and the ability to really listen to people.

Specialties: B2B, Marketing ecosystem, Product Marketing, Product Strategy, Go-To-Market Strategy, Corporate Strategy, SaaS, Market place

Taplio

Yael Tolub - Litvak's Linkedin Analytics

Yael Tolub - Litvak

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