Re:Tech Innovation Hub

Re:Tech is a one-stop shop for retailers looking to discover and implement next-gen tech solutions. Based in Tel-Aviv, Re:Tech is connected to a growing network of 500+ startups and tech companies developing -edge tech for the retail industry. We work with multi-billion dollar retailers to introduce and lead open innovation programs, aiming to create results that affect the bottom line.

Partner & CEO

RETHINK Retail

I'm excited to join the incredible RETHINK Retail team to lead the strategy for AiR (AI in Retail) and the overall global expansion.

Executive Director of Strategy

Israel Export Institute מכון היצוא

Retail Tech Public Council Member

Belle AI

Belle AI is the ultimate solution for retailers and brands looking to anticipate demand to avoid over-stock and out-of-stock situations either online or in stores.

Advisory Board Member

Independent

In my spare time (lol) I enjoy speaking at events, especially about anything related to retail innovation, technology and venture building. I spoke at events in the US, US and EU, such as ShopTalk, AiR (Ai in Retail), Re:Tech Disrupts, Retail Week, FUTR, Intelligent Content, Next Case, Apps World, and more.

It's been my honor and privilege to work with some leading companies and startups as a hands-on consultant in multiple areas, such as corporate innovation, marketing and GTM. Some of the companies I've worked with:
> Qbiq -  automated architectural office space design.
> AVS - leading multimedia company working with some of the biggest brands and retailers in Israel and abroad. 
> Chainlane (formerly RFKeeper) - inventory and supply chain management platform. Helped with PR and marketing strategy.
> Neura - mobile engagement platform. Served as fractional CMO for one year.
> TrenDemon - TrenDemon empowers marketers with AI-based web personalization and content insights, accelerating their revenue & pipeline. 
> Wisdo - a mobile app that enables users to share their stories, connect with others who have been through similar experiences, and give and receive helpful advice.
> StarTau - entrepreneurship center at Tel-Aviv University. I managed the production of the first TAU Innovation Day.

International Speaker & Consultant

myAthena

myAthena by buywith is an AI-powered digital studio for creating video ads for retail media at scale.
Video is Coming. To Retail Media.

Chief Business Officer

buywith

buywith is a leading video commerce platform enabling retailers and brands to transform their e-commerce into engaging and dynamic video-led experiences.

ReturnGO

Company was acquired by Global-e on July 2025. As an advisor to the CEO from day one, I helped with everything from strategy to fundraising to product-market-fit. Was a great pleasure to work with Aviad and the team and watch them solve one of the biggest problems in modern retail - returns. I'm sure that under the new Global-e umbrella, they will continue to serve as market leaders in the post-purchase category.

Advisor

Sizer Technologies

Vice President Of Business Development

Sarona Partners 

Retail & Commerce Advisor

Retail Disruptor | TheMarker 40/40

Yael Kochman is a passionate entrepreneur and team leader with 15+ years of experience in business management, business development and operations, from both startups and multinational corporations. Selected as one of 40 under 40 promising leaders in Israel, Yael co-founded Re:Tech - a retail tech innovation hub, where she has worked with clients such as ASOS, M&S, eBay and others to accelerate innovation. 

Yael is currently the CMO at buywith , the leading Live video commerce platform, where she helps brands transform static e-com sites into live video commerce machines.

40 under 40 for 2019 / 59 female marketers to follow by Hubspot / 100 influential people in retail tech.

After months of hard work, countless conversations with some of the brightest minds in retail, and a rigorous selection process, I couldn’t be more proud to share this: the Top AI Leaders in Retail 2026 are live! 🎉

This list is so much more than names on a page. It’s a reflection of where our industry is headed – visionaries who are not just experimenting with AI but truly transforming the way we shop, work, and live. From reimagining customer experiences, to unlocking new efficiencies, to pioneering agentic AI, these leaders are shaping the future of retail in real time.

Building this list has been a journey filled with inspiration and learning. I’ve had the privilege to hear firsthand how these leaders are challenging old paradigms and setting new standards for innovation. Today, we celebrate them – and invite you to join us in recognizing their impact.

First and foremost - thank you to the most dedicated AiR team ever: Shahar Gerbi Michael Villafranco Adam Jackson Nina Deaton Julia Hare Paul Lewis and the rest of the RETHINK Retail team!
A special thanks also goes to Matthew Adam Smith who got this initiative started and continues to support it.

Explore the full list here 👉 https://lnkd.in/dE_C7-bV

I’d love to hear which of these leaders inspire you most, and how you see AI reshaping our industry in the years ahead.

Here’s to the future of retail, powered by AI. 🚀

Yael Kochman 🎗️

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