buywith

buywith is an immersive livestream shopping platform and influencer marketplace, revolutionizing the Social Commerce landscape. Leveraging its patented technology, buywith seamlessly integrates into any commerce website, empowering retailers and brands to connect with their audience and drive sales through influencer-led One-to-Many and One-to-One Live shopping events. Trusted by Fortune 500 leading brands, buywith is recognized as a key player in the social commerce industry, delivering exceptional value to brands seeking to expand their reach and maximize their online presence.

Re:Tech Innovation Hub

Re:Tech is a one-stop shop for retailers looking to discover and implement next-gen tech solutions. Based in Tel-Aviv, Re:Tech is connected to a growing network of 500+ startups and tech companies developing -edge tech for the retail industry. We work with multi-billion dollar retailers to introduce and lead open innovation programs, aiming to create results that affect the bottom line.

Partner & CEO

Sarona Partners 

Retail & Commerce Advisor

Israel Export Institute מכון היצוא

Retail Tech Public Council Member

Sizer Technologies

Advisor

Vice President Of Business Development

ReturnGO

Independent

It's been my honor and privilege to work with some leading companies and startups as a hands-on consultant on multiple areas, such as corporate innovation, go-to-market et. Some of the companies I've worked with:
> Qbiq: Backed up by top architectural and real estate firms worldwide, Qbiq is set to revolutionize one of the oldest and most prominent industries - real estate, by enabling automatic design of 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐫𝐞𝐚𝐥-𝐞𝐬𝐭𝐚𝐭𝐞 𝐥𝐚𝐲𝐨𝐮𝐭𝐬 𝐢𝐧 𝐬𝐞𝐜𝐨𝐧𝐝𝐬.
> AVS - leading multimedia company working with some of the biggest brands and retailers in Israel and abroad. 
> RFKeeper - RFKeeper leverages existing RFID infrastructure to help retailers provide a true omnichannel experience and a highly efficient supply chain.
> Neura - Neura helps leading mobile brands drive higher customer engagement & retention with AI-powered, real-world insights and advanced campaign segmentation & triggering. I worked with the incredibly talented team for almost one year as an interim CMO to help build their marketing strategy and team.
> TrenDemon - TrenDemon empowers marketers with AI-based web personalization and content insights, accelerating their revenue & pipeline. 
> Wisdo - a mobile app that enables users to share their stories, connect with others who have been through similar experiences, and give and receive helpful advice.
> StarTau - StarTau was the entrepreneurship center at Tel-Aviv University. I joined to manage the production of the first TAU Innovation Day which turned out a great success.

I'm also an international speaker, on the topics of open innovation and retail technologies. I spoke at events in the UK, US and EU, such as FUTR, Retail Week, Intelligent Content, Next Case, Apps World, and Retail Disrupt.

Helping startups scale + helping corporates innovate

Quantum Hub

Quantum Hub is an innovation hub for industrial technologies. Bringing together 100+ industrial companies in Israel and abroad with the most cutting edge tech startups, we aim to revolutionize industrial verticals such as Industry 4.0, Automotive & Mobility, Logistics and Energy.

As the GM Programs at Quantum Hub, I develop, create and lead different programs to introduce cutting-edge startups with industry players in Israel and abroad. Our first program will launch very soon, stay tuned!

GM Programs

Mapp Digital

Mapp is a global leader in the field of marketing technology, with its flagship product being a customer engagement platform that allows marketers to leverage data from multiple channels to engage with customers at the right time, via the right channel.

I am focused on creating and implementing a content strategy for Mapp, managing an editorial calendar and working with a team of in-house evangelists who are passionate marketing experts.

I am also an evangelist helping to create broad awareness for Mapp's products and services through content and events.

Content Strategist & Evangelist

As the Head of Content & Inbound Marketing, I am leading the Inbound Marketing strategy for the company globally. Including:
- Building thought leadership and increasing brand awareness
- Using content to create demand and lead prospects through the buying funnel
- Leading data-driven global marketing campaigns across multiple channels


Mapp Digital is one of the largest independent digital marketing technology companies in the world. Built by marketers for marketers, Mapp provides a comprehensive family of software and customer-centric services including a sophisticated data management platform; tools that optimize email, mobile, app, social and web marketing; and campaign management and strategy consulting.
Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016.

Head of Content & Inbound Marketing

Teradata Mobile

Teradata Mobile (formerly: Appoxee) is a mobile marketing automation platform for creating and delivering personalized messages to the right user at the right time. 

As the Head of Content I am responsible for developing a content strategy that will pave the way for the brand's thought leadership around mobile engagement marketing.

Content Marketing Manager

Retail Disruptor | TheMarker 40/40

Yael Kochman is a passionate entrepreneur and team leader with 15+ years of experience in business management, business development and operations, from both startups and multinational corporations. Selected as one of 40 under 40 promising leaders in Israel, Yael co-founded Re:Tech - a retail tech innovation hub, where she has worked with clients such as ASOS, M&S, eBay and others to accelerate innovation. 

Yael is currently the CMO at buywith , the leading Live video commerce platform, where she helps brands transform static e-com sites into live video commerce machines.

40 under 40 for 2019 / 59 female marketers to follow by Hubspot / 100 influential people in retail tech.

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