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I help product- and service-led companies turn search demand into qualified pipeline. Over 7+ years I’ve led SEO across e-commerce (Canada/US), real estate (UAE), education, fintech/payments, and B2B services/localization, with a core focus on technical SEO, site architecture, and conversion-first UX. What I deliver Technical foundations: crawl/index fixes, log-level diagnosis, hreflang at scale, structured data, Core Web Vitals (LCP/CLS/INP), and clean internal linking. Growth systems: topical authority maps, language/service clusters, AIDA-based landing pages (WordPress/Elementor/The7), and content governance to avoid cannibalization. Attribution & insights: GA4/GSC/GTM eventing (cta_click_hero, quote_open, quote_submit), dashboards, and test-learn roadmaps. Cross-industry highlights E-commerce: rebuilt category architecture and speed baseline; improved non-brand visibility and product discovery in competitive niches. Real estate: fixed crawl waste, improved page speed and lead capture UX for high-intent geo pages. Education: launched first SEO program—taxonomy, content standards, and measurement from the ground up. Fintech/Payments: fed customer-service insights into search UX; improved trust, FAQ schema, and money-page clarity. Localization/B2B: resolved multi-locale hreflang and standardized language-page UI/UX to scale builds and lift MQL quality. Tooling: GA4, GSC, GTM, Ahrefs, Semrush, Screaming Frog, Sitebulb, WP/Elementor, Shopify, CWV toolchain. If you want a quick view of opportunities, I offer a 15-minute site & SERP snapshot (no fluff, actionable next steps). DM “AUDIT.”
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