Google

AI Specialist

Cartan Tensors

Founder

Needle

Needle is an AI marketing co-pilot designed to help everyday e-commerce businesses grow. It uses data from platforms like Shopify, Facebook, and Google to set achievable goals and suggest tactics likely to grow your business. Needle also creates marketing materials, and can connect you with the financing and people to help your business succeed.

Advisor

ShopBack

At ShopBack, I led a dynamic engineering team across Singapore, Vietnam, and Taiwan, focusing on AI & Data.
My leadership significantly improved productivity through the deployment of generative AI tools and bespoke recommender systems, enhancing user experience and boosting revenue. I also played a crucial role in revamping our search engine and developing customer risk models for payment and installment capabilities.

Director of Engineering, AI & Data

As Head of Data, I steered ShopBack's data strategy and governance, transitioning the company from start-up to a pre-IPO stage. I built and led a team skilled in data analytics, science, and engineering, implementing an advanced Data Lake/Warehouse that supported extensive data processes.
By fostering a data-driven culture enhanced company's decision-making grounded in scientific experimentation.
My efforts in renegotiating contracts with vendors has led to significant cost saving and a sustainable scalability.

Head of Data

Yeadz

As Co-Founder of Yeadz, an AI Fraud Detection and Marketing Optimization Company.
I spearheaded the product's conceptualization and lifecycle, establishing a data science team that focused on fraud analysis and optimization for digital advertising. Our work in predictive analytics and anomaly detection laid the foundation for our proprietary platform, contributing to our pre-seed fundraising success and establishing Yeadz as a notable player in the adtech space.

Co-Founder

Pocketmath

At Pocketmath, I was instrumental in shaping the company's strategy and innovation, particularly through leveraging machine learning for performance-based programmatic media buying. This initiative generated over $20M in incremental revenue, establishing Pocketmath as a leader in the mobile advertising industry and strengthening our product offerings and strategic partnerships.

Director of Product Strategy

My tenure as Director of Data Science at Pocketmath was marked by the establishment and leadership of the company's first Data Science Team. I guided Pocketmath's product growth and development, introducing bid pricing optimization algorithms that significantly enhanced our advertising platform's effectiveness and efficiency.

Director of Data Science

Sofialys

My role as VP Innovation & Technologies at Sofialys was characterized by leading significant developments in performance and cloud technologies. I reoriented our product offerings towards a data-centric approach, enhancing our capabilities in Programmatic Advertising and Real-Time Bidding through the design of predictive algorithms for revenue optimization and cost control.

VP Innovation & Technologies - Data & Decision

As the Managing Director for Sofialys's APAC operations, I was responsible for establishing and expanding our presence across the region. My efforts in recruiting and training a diverse international team in key locations helped solidify Sofialys's position as a leading provider of mobile marketing technologies and direct marketing solutions.

Managing Director APAC

Starting my career as a Statistician, I developed expertise in Data Reporting, Analytics, and the creation of data science models for customer clustering and predictive messaging. This role laid the foundation for my deep understanding of data analytics and its application in driving effective marketing strategies and decision-making processes.

Statistician

With 20 years of experience in Europe and the Asia Pacific, I specialize in Data and AI, combining technical expertise with strategic leadership. I excel in building and developing cross-functional teams in Data Engineering, Data Science, Machine Learning, and Generative AI, focusing on innovation, efficiency, and impact.

Founder and advisor of AI and data startups, I am known for self-starting drive and strategic guidance in tech forward-thinking and scalability to succeed in a fast-paced ecosystem.

My leadership style emphasizes hands-on involvement, clear communication, candid feedback, and effective delegation, alongside a commitment to mentorship and learning from diverse teams.

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