Yakaraju Gorukati's Linkedin Analytics

As a seasoned marketing professional with over 12+ years of experience, I specialize in leveraging Adobe Marketo Engage and other industry-leading tools to drive impactful marketing automation strategies. My expertise spans across email marketing, lead nurturing, CRM integration, and the execution of global marketing campaigns that deliver measurable results. I have a proven track record of managing end-to-end marketing automation processes, including the creation and optimization of personalized content, A/B testing, and data-driven campaign enhancements. My role as a Senior Technology Consultant at Ernst & Young involves collaborating closely with sales teams to refine lead management and improve conversion rates. With experience across various platforms like HubSpot, Marketo, MoEngage, and Salesforce, I am certified in HubSpot and Marketo, and have hands-on expertise in Adobe Target, RTCDP, AEM content authoring, and web analytics. My background includes extensive work in social media marketing, SEO, and paid campaigns, where I’ve successfully grown brand presence and engaged target audiences. I'm passionate about staying ahead of industry trends and constantly exploring new ways to enhance digital marketing strategies, ensuring that businesses can achieve their growth objectives in a competitive landscape.