ReasonLabs

• Leading RAV Endpoint Protection, the company's flagship B2C SaaS Cyber product.
• Collaborating with global teams in USA, UAE, Netherlands, Spain, Brazil, and Ukraine.
• Defining and executing product strategy, roadmap, UX, GTM, localization, and pricing.
• Improving KPIs by running various A/B tests on a mass-scale to millions of users.
• Releasing production builds, monitoring the install funnel, and ensuring stability.
• Launching features that increased engagement by 50% and conversion by 15%.
• Drove over 20% YoY product revenue growth through data-driven user experience.

Senior Product Manager, Cybersecurity

Workiz

• Led the Growth and API/Integrations teams, Marketplace, and B2B SaaS PLG strategy.
• Identified growth opportunities through extensive competitor, user and market research.
• Leveraged quantitative and qualitative data to remove friction and increase conversion.
• Planned and executed successful A/B tests, that accelerated growth and reduced churn.
• Achieved a 20% increase in user conversion rate and met quarterly goals in one month.
• Increased SaaS user retention by 15% through data-driven product improvements.
• The company raised $40 million in a Series C round to expand into new markets.

Senior Product Manager

Unruly

• Led a cross-functional team to develop UnrulyX, a leading supply-side B2B SaaS platform.
• Created self-serve monetization tools for premium publishers from concept to launch. 
• Improved growth and user experience across Nexxen’s top-performing products, including:
• SSP, DSP, ACR, and an ad exchange that processes 140+ billion ad requests daily.
• My team delivered products that generated over $1 million in daily revenue on certain days.
• The company launched a successful IPO, which raised $128.6 million (TRMR:NASDAQ).

Affilomania

• Directly managed a team of three product managers and their cross-functional teams.
• Led product development, innovation, and optimization process from concept to launch.
• Products included: eCommerce marketplace, Affiliate CRM, and AI based automation tools.
• Optimized conversion funnels successfully using A/B testing, defined KPIs to drive growth.
• Ignited a 18% surge in landing page conversions through UX and content optimizations.

Product Team Lead

NewAge IO

• Led the creation and development of cybersecurity-focused SaaS-based B2B and B2C products:
• Cyber Shield: An advanced security suite providing robust protection against Cyber threats.
• Secure Payment Gateway: Expertly engineered for seamless, protected financial transactions.
• iGaming Platform: Meticulously designed with embedded cybersecurity for enhanced protection.
• Native iOS & Android Apps: Skillfully crafted to prioritize user data, ensuring security and reliability.

Product Manager, Cybersecurity

888holdings

• Managed product marketing and SEO for 888’s Canadian, Dutch, and Swedish websites.
• Created and designed marketing funnels, landing pages, blogs, and managed social media.
• Implemented marketing strategies (email campaigns, promotions, pricing, etc.).
• Analyzed site traffic using GA, drew conclusions and implemented improvements.

Product Marketing Manager

PRPL

• Project Management of clients/brands including "Yesh Atid" party, H. Stern, and Swatch.
• Planned and designed UX/UI for dynamic websites and interactive web and mobile apps.
• Coordinated and managed the workflow between the marketing, design, and dev teams.

Digital Project Manager

Freelancer.com

• Designed and developed WordPress business websites and landing pages for clients.
• Provided web development, UX/UI design, social media, and multimedia services.

Professional Freelancer

Data-driven Product Leader with 10+ years of experience crafting innovative SaaS solutions across B2B and B2C landscapes. Passionate about leveraging data to understand user needs, optimize experiences, and unlock tangible growth. My expertise lies in Product-Led Growth, UX mastery, user psychology, and crafting effective business models. Driven by a desire to solve user problems and make a lasting impact. Let's connect and collaborate on building products that truly matter.

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