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Partnerships Team Lead

Partnerships Manager

Mobco Media

• Building and developing the organic and paid growth strategy for own and managed e-commerce consumer brands. 
• Overseeing paid acquisition multichannel activity (Facebook, Google etc). 
• Involved in building and developing the customer journey and funnel (Landing page, website, product, email marketing).
• Assessing and implementing growth opportunities to increase lifetime value, Conversion rate, AOV, ROAS.
• Collaborating with cross-functional stakeholders to develop and optimize the customer journey and funnel, from content and creative to UX, CRO and product.
• Developing creative assets, UGC, video testimonials, creative production strategy, and a/b testing.

User Acquisition and Growth 

• Established the programmatic advertising department. In charge of the business operations including managing all marketing and operations aspects towards efficient cross-functional workflow.
• Strategy and Goals: Building and implementing the department's strategy, process and workflow while developing new opportunities and revenue streams.
• Established and developed relations and operations with global strategic partners and platforms (SSPs, DSPs, Agencies, Direct Publishers and App developers).
• Business Development and Sales: Managing & owning the full sales cycle. Identifying and executing new opportunities to generate new cost-effective revenue streams.
• Responsible for planning and execution of complex projects. Collaborating with cross-functional teams to ensure and fulfill the accounts' performance and potential.

Head of Video & RTB

• Developed and led the mobile user acquisition self serviced platforms activity. Was in charge of all business, marketing, legal, financial, and operational aspects.
• Managed a team of account managers while focusing on increasing performance, new opportunities, and reaching revenue targets.
• Attended business meetings with key clients and events (MWC, DMEXCO). Cultivated business partnerships and developed additional revenue channels.

Mobile Director

• Performance marketing. Mobile campaign management. 
• Analyzed and optimized campaigns data towards performance and profitability in order to fulfill the client's business goals and to increase ROI.

Account Manager

M. Porath & co. Advocates & Notaries

• Corporate law and real estate expertise. 
• Participation in various business transactions.
• Negotiation.
• Creating and maintaining business relations.
• Writing contracts and legal documents.
• Legal actions.

Legal Intern

Israeli Military Intelligence

Unit 8200

There's nothing more exciting than finalizing a complex project with great results, collaborating with multiple stakeholders to hit mutual targets, challenging yourself to learn new things every day, and starting your day with a smile because you simply love what you do.

Taplio

Yana Katz's Linkedin Analytics

Yana Katz

Want to drive more opportunities from LinkedIn?

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Yana Katz

Want to drive more opportunities from LinkedIn?

Yana Katz's Linkedin Analytics