Woke | Research & Strategy

GTM Strategist

DGTL Cast

Customer Experience Designer

Event Tech

- Designing and implementing a client communication and onboarding process for the updated product, focusing on proactive problem-solving and delivering exceptional customer experiences. Successfully reduced client churn by 18% within six months by addressing pain points, exceeding expectations, and proactive client engagement.
- Conducting training cycle to the production team, organizing materials and knowledge base for successful implementation of clients’ projects. Increased revenue by 25% through growth in the amount of services provided to clients.
- Owning sales enablement process: preparing and conducting a cycle of training for the sales department, conducting demo meetings with clients. Increased the number of new clients by 3 times during the quarter.
- Managing marketing support for the new event tech product: conducting market research, surveys, interviews to gather insights about the target audience, customer journey mapping.

Customer Success Manager

- Market research to identify customer needs, market trends, and competitor activities
- Developing go-to-market strategies to shape effective launch for products promotion
- Creating product messaging and positioning that differentiates the product from competitors
- Designing marketing campaigns across various channels

Freelance product marketer

ProductCamp EU by DGTLcast

Attracting influencers in AI, digital, blockchain, and big data to speak at one of the most vibrant and informal IT conferences for professionals from digital product development teams - ProductCamp EU Netherlands,

Event Producer

CloEE

Building a strategic plan to implement events as part of a marketing strategy.
Launching and producing the first virtual event to present the CloEE's partnership program.

Beams

• Setting strategic direction and project managing go-to-market campaign
• Defining value propositions for various target personas, creating product messaging, and positioning
• Training sales and other stakeholders on product features and benefits
• Acquire and develop partnerships and business opportunities. Building strategic, integration, and commercial partnerships. Research partners, identify key players, and generate interest
• Key customer relationship support: gathering product insights, tracking customer lifetime value
• Organizing company participation in external events for PR, promotion, investments
• Producing virtual events to drive sales
• In-team communications: employee remote productivity support, gathering feedback
• Evangelist of virtual events taking part in various podcasts and webinars

Head of Product Marketing

• Developing a deep understanding of the target audience: conducting interviews, structuring findings
• Building key messaging: determining the value of the product for the customers and successfully delivering it through landing page and marketing materials
• Direct sales and onboarding of new clients
• Communications with clients on a daily basis: responding to client questions about the product and services, increasing brand loyalty, lead generation
• Working closely with co-founders on the product strategy
• Data analysis and market research
• Producing virtual events for PR and sales

Business Development Manager

WebFacultet

The team produced and managed a number of in-person, virtual, and hybrid events: industry conferences, webinars, training, and business education. Organized events for 100 - 5000 participants.
• Market research to identify customer needs, market trends, and competitor activities
• Marketing strategies and plans to promote tickets/sponsor packages
• Product messaging and positioning designing and implementing
• Owning all website projects to ensure delivering a great experience to the customers
• Developing sales enablement materials and sales team training
• Team knowledge base maintenance

Launched several business events from scratch which were profitable from the start.
Managed joint partnership projects, efficiency, and budgets, constantly improving performance.

Trinet

Producer at TRINET.WebFacultet

Head of Marketing

Public Relations Manager

IT Genesis Tech park

Product Marketing Manager

I'm a highly skilled and goal-oriented professional with over 8 years of experience driving customer satisfaction, product adoption, and growth, I am passionate about building meaningful client relationships and delivering measurable results.

Always on the lookout for new measurable approaches to increase the number of happy, successful customers.

I'm open to learning new and always stay open-minded to processes, practices, and ideas that do not necessarily reflect my experience/views.

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