Admiral Media - Performance Marketing & Growth

• Managing a team of UA specialists and supporting them to fulfill clients' expectations.
• Overseeing all clients' budgets and ensure spending aligns with strategic goals.
• Continuously challenging, testing and iterating on creatives, optimization strategies and channels.
• Onboarding new clients and team members.
• Establishing and maintaining strong client relationships, as well as identifying opportunities for additional services.
• Responsible for the professional development and growth of all team members.
• Working on new frameworks to improve internal processes such as onboarding/offboarding clients/team members, as well as quarterly reviews & bonus schemes.
• Organising and leading internal trainings.
• Utilising analytics tools such as Tableau & Looker to report on KPIs.

Team Lead

• Shortlisted for the App Marketer of the year category at the App Growth Awards 2022
• Winner of the App Store Marketing campaign award at the App Growth Awards 2022
• Speaker at the App Growth Summit and App Growth Masterminds Berlin
• Speaker at the Google GameCamp Warsaw 
• Client lead for brands with 1M+ monthly budget
• Experience with Apple Search Ads, Google Ads, Facebook, TikTok, Snapchat & Criteo app campaigns
• Experience with DSPs, such as Moloco, Liftoff, IronSource
• Writing creative briefs and providing feedback to the design team
• Attending online and in-person events like Google App Summit in Dublin and MWC in Barcelona

Performance Marketing Manager

I Advertise

• Creation and optimization of campaigns on Google Ads, Apple Search Ads & Meta. 
• Experience with Business, Productivity, Education and Health & Fitness category apps & mobile games.
• Social media content management. Directing and participating in promotional videos.
• Working closely with dedicated account managers at Apple, Google, Sensor Tower, etc.
• Collaborating with freelancers to produce promotional videos, banners and other creatives.
• App Store Optimization services.

Digital Marketing Manager

MobiSystems, Inc.

• Create, develop and execute marketing strategies for 2 key mobile apps - OfficeSuite & PDF Extra.
• Experience with managing app campaigns with $50K monthly budget for six continents on Google Ads.
• Experience with managing campaigns with $60K monthly budget for six continents on Apple Search Ads.
• Understanding and working with MMPs such as AppsFlyer & Adjust.
• Researching and analyzing market trends, competition and consumer behaviour.
• Identifying opportunities to reach new markets and expand market share on the current ones.
• Collaborating with external creative agencies and freelancers to produce promotional videos.
• Working closely with Product, Design & Sales teams to deliver a synchronized customer acquisition strategy.
• Upload applications for different international mobile app awards & contests.
• Create and manage social media content for company Facebook & Instagram pages.
• Edit, proofread, and fact-check marketing content in English & Bulgarian.
• Take part in the recruitment of other Marketing team members by examining their English Skills.

Marketing Specialist

University of Greenwich

• Working as a coordinator at UoG Open Days.
• Meeting and greeting prospective students, families, alumni, and special guests.
• Representing the UoG Marketing programme & society at UoG events.

Student Ambassador

Be Face Facebook Marketing

• Communicating with existing and potential clients over the phone.
• Following up on leads, generating and tracking sales opportunities
• Providing detailed information about the services offered.

Sales Specialist

SKA vision

Promoter

A passionate and committed marketing professional who is not afraid to take responsibility and stand up for their ideas.

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