Empire Industries

VP, Marketing & Brand Development 

BlinkTwice

At my brand studio, I help lifestyle startups with brand strategy, naming, messaging, and visual brand identity.

Strategy:
Diagnosing the challenges and making a coherent plan for success is the starting point for any project. In this phase, we dive deep into the company's purpose, mission, values, and what sets it apart in the industry. We also study the people we seek to serve and create a road map to create an emotional connection between company and customer. A great brand strategy is a foundation for all our design decisions going forward.

Naming:
A brand's name is usually the––or one of the––first touchpoints a customer interacts with. A great name isn't subjective to the founders, but it should express the company's uniqueness, and attributes and communicate the vision and offering. A great name is simple. Getting to a great name isn't. It requires strategic exercises and practice. Often many rounds of ideas and options until the perfect name is sizzled out.

Messaging:
Every unique brand needs a unique voice. It is a verbal identity that can turn heads and quickly communicate what your company is here to accomplish and why it should matter to your customers. A compelling brand voice is your company's flag firmly placed in the ground. Showing the industry and your customers that you're here to make a difference. And you're here to stay.

Visual Identity
A brand's visual identity is how the company expresses itself and communicates its unique point of view through visuals. Logo signatures, typography, colour, and image style are the main components of a visual brand identity. A strong identity should separate your company from the competition and build a lasting emotional impression on your customers.

Founder and Brand Strategist

FlipTheWorld

Flip The World is a creative company focused on empowering change-makers.

Creative Director & Lead Strategist

BlinkTwice works with high-growth brands, helping them:

Stand out in saturated markets with bold, high-impact branding.
Accelerate brand awareness and engagement through strategic digital experiences.
Drive rapid growth by transforming their brand identity and digital presence.
How?

Branding Blueprint: A 90-day sprint to overhaul your brand’s strategy, identity, and website—taking you from concept to launch.
Brand Evolution Program: Ongoing content and digital strategy to keep your brand relevant, engaging, and ahead of industry trends.
Agile Execution: Fast, flexible, and tailored solutions that align with your growth goals, ensuring your brand makes an impact.

Past and current clients include: Rug Radio, Decrypt, Myriad Markets, Dastan

Taplio

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