Mooncard

• Team management & marketing structure: leading the Growth, Brand & Content, Customer Marketing, and SDR/BDR (Inbound & Outbound) teams. Hiring, upskilling, and structuring processes. Managing a hybrid team of internal members, freelancers (Paid Acquisition, Content, SEO, etc.) and agencies (Web, Design, RevOps).

• Lead generation: activation of paid channels (Google Ads, LinkedIn Ads), SEO, CRO (website & conversion optimisation), and outbound campaigns (email & LinkedIn). All within a cost-effective, profitability-driven approach.

• Sales & marketing alignment: co-building outbound processes with SDR/BDR, redefining ICPs, lead prioritisation, and CRM enrichment. Harmonisation of Sales/Marketing KPIs (SQL/SQO) to enable better performance tracking.

• Brand & content: brand repositioning to address both private companies and the public sector (new visual and editorial guidelines), and complete website redesign (scoping and agency management).

• Revenue operations: revision of SLAs and lead management processes with the Sales team, and streamlining of the Marketing & Growth tool stack.

• Product & pricing: contribution to product offering review and distribution strategy to reposition Mooncard across SMB, Mid-Market, and Public Sector segments.

Head of Marketing

• Management of a cross-functional team of experts (Outbound Growth, Paid Acquisition, SEO & Growth Engineering), and temporary supervision of the internal SDR team.

• Reorganization of team operations (KPIs, OKRs, rituals, compensation plans, etc.)

• Accountable for the pipeline generation strategy (Inbound & Outbound) including Revenue Operations projects (audit, lead source review, sales funnel optimization, etc.)

• Management of external agencies and partners (Design, CRO, SDRs, RevOps).

Head of Growth

Aircall

• Management of the Global Performance Marketing team of 4 experts geographically split in the USA, France and Australia
• Accountable for the company's Inbound Pipeline growth
• Owner of the global acquisition strategy on Aircall's core geographies (USA, UK, Germany, France, Spain and Australia) with a core focus on ROI optimization
• Owner of the global paid acquisition budget

Global Head of Performance Marketing

• Built the Paid Acquisition team for EMEA & APAC (recruited three Paid Acquisition Specialists)
• Prepared for the in-housing of Paid Social
• Expanded acquisition efforts to new countries (Ireland, New Zealand, Austria…)

Manager, Digital Marketing - EMEA & APAC

Responsible for paid acquisition across various channels (Google Ads, Facebook Ads, LinkedIn Ads, etc.) in the EMEA and APAC regions.
• Restructured accounts, monitored, and optimized: Increased Sessions by +72% and Conversions (leads) by +48% YoY across paid channels
• Tracked leads generated by paid channels: Increased Qualified Opportunities by +55% and Qualified Pipeline by +49% YoY
• Implemented an advanced Retargeting strategy on Facebook, LinkedIn, Google Display, and RollWorks
• Developed new acquisition channels (Outbrain, Criteo, etc.)
• Automated monthly reporting

Paid Acquisition Specialist

Adrenaline Hunter

• Updated and optimized acquisition campaigns on the search network (Google and Bing) and related tools (Adalysis, Excel): Increased revenue by +143% YoY
• Conceptualized and created new acquisition strategies on Search: Increased clicks by +181% YoY
• Participated in the Google Growth Accelerator program to support the transition to enterprise-level advertiser status
• Launched and managed acquisition campaigns on the Google Display Network, including the implementation of Dynamic Remarketing
• Developed and launched the acquisition strategy on Facebook Ads
• Created and monitored email campaigns (Mailchimp)
• Maintained and expanded the Affiliate Partner Network
• Reviewed and modified the website tagging plan (TagManager)
• Monitored KPIs and ROI by acquisition channel (Analytics, Google Ads, Facebook Ads, SEO)

Traffic Manager

Canon France

• Product ranges: Compact and Mirrorless Cameras, Compact Printers, and Consumer Camcorders
• Market data analysis (GFK Panel, Futuresource, and Context)
• Sales volume/value forecasting for three months
• Contributed to the negotiation of the 2018 budget with Canon Europe
• Supported the market manager and product managers (product updates, new product launches, monthly price updates)
• Competitive analysis (products and commercial operations)

Strategic Marketing Associate

Fivory

• En charge de la constitution des dossiers et de la collecte des documents administratifs lors de la signature de nouvelles affiliations
• Construction, enrichissement et suivi du portefeuille client
• Participation à la gestion de la base de données client
• Participation à l’organisation et à la préparation de réunions régulières internes et externes portant sur le suivi du portefeuille d’enseignes clientes (petits déjeuners, Club,…)
• Création de l’ensemble des supports commerciaux (présentation, proposition, briefing, …)
• Présence aux différents forums, salons et autres événements clefs de l’industrie
• Développement des relations avec les associations étudiantes de la région

Business Developer

ACCRO

• Organized events (management, logistics, registrations, etc.)
• Developed a marketing plan with the manager and involved members of the organization
• Participated in the creation and implementation of communication strategies for projects through communication tools (brochures, websites, etc.)
• Updated and added content to the website and social media platforms
• Implemented a monitoring and prospecting tool and ensured its daily use
• Managed relationships with members and all companies participating in ACCRO’s activities (association life)
• Highlighted ACCRO’s initiatives (created documents and activity reports)
• Consolidated partnerships and potential sponsors in line with the marketing plan (sponsorships, exchanges, etc.)

Digital & Event Marketing Associate

Bureau des Elèves EM Stasbourg (Association)

- Organisation d’une soirée pour 1500 personnes avec des artistes reconnus (Breakbot&Irfane…)

- Relation prestataires (Appel d'offre, suivi du projet avec le prestataire Scène/Son/Lumière, Réservation de chambres d'hôtel pour les artistes et prestataires, contact de promoteurs, relation artistes et gestion prestataires vidéo)

- Réalisation de la logistique de la soirée

Responsable partie soirée du Gala 2015

Bureau du Multimédia EM Strasbourg (Association)

Missions:
- Prendre en photos les évènements de la vie de l'école.
- Cours de montages photo et vidéo.

Membre Actif

Manager, Digital Marketing @Aircall | Growth, Acquisition & Performance Marketing

Growth and Marketing leader seasoned in B2B SaaS, I have led lead generation and growth initiatives, both Inbound and Outbound, in various environments, from startups to scale-ups. My approach, focused on data and collaboration, emphasizes optimizing ROI and developing high-performing cross-functional teams. Passionate about innovation, I am constantly seeking effective solutions to achieve and exceed growth objectives.

Ça fait longtemps que je n’ai pas parlé sur LinkedIn. 

Pas par manque de choses à dire, mais parce que ces derniers mois, nous étions concentrés sur une seule chose : faire réussir Mooncard.

Le renouvellement pour trois ans de notre partenariat avec la Direction des Achats de l'État (DAE) en est une belle preuve.

Depuis 2020, Mooncard accompagne plus de 3 300 organismes publics, des ministères aux collectivités, pour simplifier, sécuriser et moderniser leurs paiements. Ce renouvellement est un signe fort de la confiance du secteur public envers la #FrenchTech 🇫🇷

Et il arrive à un moment particulier pour nous : Mooncard est désormais rentable !

Une étape majeure dans notre histoire, rendue possible grâce à l’engagement des équipes et à la confiance de nos clients publics et privés.

Bientôt d’autres choses à partager sur la suite ! 😉

👇 Articles en commentaire 👇

Matthieu BAGUR Annie Hurley Valentin Quittot Nicolas SERERO

Yannick Marlot

Head of Marketing & Growth | B2B SaaS | ex-Aircall

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