Knowmax

Actively involved in SEO efforts (keyword, image optimization etc.). Responsible for improving the company's organic search results. Creates and launches SEO campaigns, and identifies areas of improvement.

Build/manage a team and motivate them to achieve the team objective. Review and analyse areas that need to be improved, deleted, or revised, Prepare detailed strategy reports. Compile and present SEO performance reports. Identify the least expensive but most powerful and profitable keywords for the website.

Ensure websites are filled with optimal keywords and Consult with the Tech team to improve SEO wherever required. Executing weekly technical audits to identify issues and bugs. Perform keyword research to optimize existing content and uncover new opportunities. Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific

Create, manage and own monthly newsletters and weekly email campaigns. Measure and analyse website effectiveness, including search traffic, conversion rates, SEO and optimization of web content. Brainstorm new and creative growth strategies. Website design execution and on page off page and technical SEO. 

Website audit. Define and manage the digital marketing budget needed to achieve desired KPIs and financial goals. Develop and manage digital marketing campaigns. Oversee a social media strategy. 
Manage and maintain the organization's website.

Assist in the formulation of strategies to build a lasting digital connection with consumers. Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.).

Search Engine Optimization Specialist

YF&Co

Highly instrumental in building a bridge between businesses, and the online world, helping in selling products, services, and advising organization the best way to reach their clients. Shouldered onus in improving company branding, increasing client engagement and communications with creative social media, email, mobile or local marketing campaigns. Handling research for Marketing Campaigns.

Utilized proficiency in discovering the new ways for businesses to engage with existing clients, customers and attract new ones by evaluating the current marketing strategy. Directing all aspects of establishing positioning, identifying target audiences and developing digital marketing plans with specific objectives 

Exercised solution oriented approach in conceptualizing and executing on multi-channel campaigns (SEO, Facebook Ads, Google Ads, SMM, Blogs) across the customer lifecycle, ensuring the alignment of communications and messaging across all channels. Email Campaigning through HubSpot. 

Work with sales & marketing team to identify opportunities for new client acquisition. Conduct market research and analysis related to competitive landscape, market trends, and business development. Uncover insights and make recommendations based off of this analysis and research. 

Lead deep-dive analyses using analytical and statistical tools on very large, complex, multi-dimensional datasets. Manage multiple analytical projects at a time, in a fast-paced and results-oriented environment

Develop state-of-the-art digital marketing strategies for demand generation and customer engagement across Google and Affiliate platforms with a focus on lead quality and volume. Planning digital marketing budgets on Google and Affiliates. Deploying budgets by interfacing with the agency for optimal outputs. 

Drive efficiency with a thorough understanding of measurement tools, attribution models, and marketing funnel. Work closely with marketing teams to plan and execute 360-degree campaigns.

Founder

SALAMA - Islamic Arab Insurance Co.

Leveraged broad competencies in planning and executing monthly, annual closure schedules, cost/ inventory turnover/cost variance analysis, provided monthly statements, administered the monthly closing process

Coordinated efforts for annual budgets, monthly forecasts, and strategic plans. Prepared weekly P&L projections, established product line P&L statements to identify opportunities and risks

Provide clear, accurate and timely information on business performance against targets according to the reporting timetable and as otherwise directed. Advise on necessary master data issues and potential improvements that can contribute to the accuracy of our management reporting. 

Translate financial metrics into actionable insights that improve decision making, performance and business growth in a business segment with a moderate opportunity to impact.

Provide financial support to accomplish plans, including financial modelling, scenario planning,  monitoring performance against strategic decisions with a moderate opportunity to impact the business.

Financial Analyst

MD Meraj Ahmed Khan, Chartered Accountant

Identifying accounting and auditing issues, discussing with audit in-charge to solve issues that arise. Assisting engagement team in preparation of audit reports, and management letters

Performing audit procedures and tests in accordance with the organization audit methodology based overall audit plan, ensuring proper documentation of work performed. Identifying areas of risk and accounting and auditing issues, discuss with engagement teams to solve issues that arise.

Researching technical accounting issues. Preparing audit reports, and management letters. Exercising professional skepticism, judgment and adhere to the code of ethics while on engagements

Ensuring that documentation is compliant with quality standards of the firm. Identifies inherent and residual risks and conducts risk-based audits. Develops an in-depth understanding of the function to be audited, summaries findings and identifies improvements. Supervises assigned audit activities.

Manages and supports accounting and operational audits from start to finish, as well as working on SOX audits as and when assigned. Conducts complex research and data analysis for various audit projects.

Audit Assistant

KIMS PG College

Dealt with all aspects of carrying out assessment, monitored & evaluated examinations work, and provided academic/consultative support to students in their learning activities

Participated in the development and implementation of academic quality assurance arrangements and provided academic input on existing, new course development

Assistant Lecturer

Alawwal Bank

Developed and maintained confidential, protected databases to monitor business performance, and provide management with insights into any risks or opportunities. Coordinated requirements for efficient automated accounting to increase productivity and ensured verified information backups. 

Uphold standards through consolidation of quarterly reporting and thorough internal reporting and analysis of financial data. Worked directly with the 4 finance professionals for various planning exercises, such as forecast, budgets, profitability analysis, and reporting

Implement KPI’s to crate, maintain and preserve value as an analyst for a highly complex business segment.  Integrate disparate sources of data using a broad range of analytical data tools & statistical methodology & predictive modelling techniques. Updating the status of c-forms to Managers.

Senior Analyst

Samba Financial Group

Perform financial reporting and support monthly P&L analysis and financial forecasts. Facilitate financial review meetings with business groups and work with managers to ensure effective finance management.

Assist in Measuring and reporting progress on key goals for the business team in a timely manner. Measuring and monitoring of metrics for new business initiatives. Perform headcount planning and forecasting. 

Supporting Statutory Audit for given legal subsidiaries including all variance analysis and preparation of Audit deliverables. Supporting across controllership Teams to prepare the financials, Audit data and other filings. Preparing the reconciliation and ensuring compliance of companies policies

Hi, I'm a marketer, content strategist and branding expert with a knack for problem-solving.

SaaS marketing is my forte, and I focus on a result-oriented approach to drive conversions. I work with companies to optimize and communicate the value proposition to achieve optimal results through continuous testing/measuring using A/B testing.

Here we go with my process:-

Understand the context > Create marketing strategy > Implement > Analyze > Adjust/ optimise for higher conversions

I hold a degree in Masters in Business Administration. I've also worked with financial companies. I have experience with LinkedIn marketing, On-Page and Off-Page SEO techniques, Facebook Ads, Email Marketing Automation, Lead Generation and Social Media marketing.

My skill set combines technology understanding, technical expertise in website development and marketing automation techniques.

As far as my interests are concerned, I love meeting new people, taking the initiative, and seeking out new challenges. I also aspire to leave my mark by sharing the knowledge in my field of expertise.

Schedule a free 15-minute strategy call.

I can be reached at

Email id - yasarfakhri@gmail.com
Skype - yaser_jameel

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